{"id":8679,"date":"2018-11-13T10:30:05","date_gmt":"2018-11-13T09:30:05","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=8679"},"modified":"2025-08-20T17:22:39","modified_gmt":"2025-08-20T15:22:39","slug":"web-design-restructurer-site","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/","title":{"rendered":"Web design&nbsp;: 4 \u00e9tapes pour restructurer un site"},"content":{"rendered":"<p>Restructurer un site, ce n&#8217;est pas seulement vouloir le rendre &#8220;plus joli\/plus lisible\/plus vendeur&#8221;. C&#8217;est avant tout (et surtout) le rendre plus pratique et utile pour ses utilisateurs.<\/p>\n<p>Voici les \u00e9tapes \u00e0 suivre pour y parvenir\u2026<\/p>\n<h2>\u00c9tape 1&nbsp;: bien \u00e9tudier le contenu<\/h2>\n<p>Un site internet, c&#8217;est du contenu.<\/p>\n<p>Vous allez devoir v\u00e9rifier comment celui-ci s&#8217;organise sur le site actuel. Et commencer \u00e0 d\u00e9terminer quels en sont les \u00e9l\u00e9ments, \u00e0 regrouper sous des mots cl\u00e9s (produits, \u00e9v\u00e9nements, recherches\u2026 ces termes seront r\u00e9ellement sp\u00e9cifiques en fonction du projet).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8685 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/etude-contenu-site.jpg\" alt=\"Etude contenu du site\" width=\"600\" height=\"400\" \/><\/p>\n<p>Soyez attentif \u00e0 bien creuser l&#8217;architecture du site&nbsp;: tous les contenus ne seront peut-\u00eatre pas bien rang\u00e9s ou accessibles.<\/p>\n<p>Pensez \u00e9galement \u00e0 demander aux diff\u00e9rentes \u00e9quipes qui travaillent sur le site ce qui devrait \u00eatre pr\u00e9sent dessus et n&#8217;y est pas encore&nbsp;: le contenu pr\u00e9sent compte autant que celui \u00e0 venir dans la restructuration.<\/p>\n<h2>\u00c9tape 2&nbsp;: trouver l&#8217;angle et organiser<\/h2>\n<p>C&#8217;est l\u00e0 que vous allez commencer \u00e0 r\u00e9fl\u00e9chir aux utilisateurs. Pourquoi viennent-ils sur le site, que vont-ils y rechercher\u2026 En gardant ces questions en t\u00eate, vous allez pouvoir commencer \u00e0 dispatcher les diff\u00e9rents items list\u00e9s pr\u00e9c\u00e9demment.<\/p>\n<p>Vous serez peut-\u00eatre amen\u00e9 \u00e0 bousculer compl\u00e8tement l&#8217;architecture actuelle du site web. Que vous le pensiez en silo, en arborescence, ou de quelque mani\u00e8re qui vous sied, vous devez \u00e0 ce stade r\u00e9fl\u00e9chir \u00e0 une organisation claire, et qui fait sens.<\/p>\n<p>Ainsi, le <a href=\"https:\/\/graphiste.com\/blog\/conseils-webdesign-menu\" target=\"_blank\" rel=\"noopener\">menu<\/a> va commencer \u00e0 \u00e9merger et la restructuration prendra sa logique.<\/p>\n<h2>\u00c9tape 3&nbsp;: \u00e9changer avec le client<\/h2>\n<p>Dans la restructuration d&#8217;un site, il y a trois intervenants&nbsp;:<\/p>\n<ul>\n<li>Celui qui retravaille le site<\/li>\n<li>Le client qui en fait la demande<\/li>\n<li>L&#8217;utilisateur final<\/li>\n<\/ul>\n<p>Si les r\u00e9actions et envies des utilisateurs ne peuvent au mieux que se deviner (avant les \u00e9ventuelles phases de test), il n&#8217;en est pas de m\u00eame de celles du client.<\/p>\n<p>Avant de vous lancer dans la restructuration totale, vous devrez lui pr\u00e9senter un pr\u00e9projet. Ce qui vous permettra peut-\u00eatre de vous rendre compte que vous avez omis une partie des types de contenus \u00e0 int\u00e9grer, ou une raison d&#8217;\u00eatre du site.<\/p>\n<p>Vous pourrez <a href=\"https:\/\/graphiste.com\/blog\/outils-creer-wireframes-mockups\" target=\"_blank\" rel=\"noopener\">utiliser des wireframe<\/a> comprenant essentiellement les mots-cl\u00e9s afin d&#8217;avoir une premi\u00e8re approche visuelle du site \u00e0 revoir.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8684 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/wireframe-restructuration-site.jpg\" alt=\"Wireframe restructuration site web\" width=\"600\" height=\"400\" \/><\/p>\n<blockquote><p>Lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/recevoir-feedbacks-negatifs\" target=\"_blank\" rel=\"noopener\">Comment faire face aux feedbacks n\u00e9gatifs et en tirer profit&nbsp;? Instagram pour cultiver votre inspiration<\/a><\/p><\/blockquote>\n<h2>\u00c9tape 4&nbsp;: passer au webdesign<\/h2>\n<p>C&#8217;est uniquement quand le sch\u00e9ma de base d&#8217;un site est accept\u00e9 que vous pouvez commencer \u00e0 r\u00e9fl\u00e9chir \u00e0 sa pr\u00e9sentation. Les <a href=\"https:\/\/graphiste.com\/blog\/choisir-couleur-interface-web\" target=\"_blank\" rel=\"noopener\">couleurs<\/a>, la typographie, la taille des blocs sont les premiers \u00e9l\u00e9ments \u00e0 dessiner.<\/p>\n<p>Vous pourrez ensuite r\u00e9fl\u00e9chir aux \u00e9ventuelles <a href=\"https:\/\/graphiste.com\/blog\/web-design-utiliser-animations\" target=\"_blank\" rel=\"noopener\">animations<\/a>, aux effets de transition, \u00e0 tout ce petit polissage qui rendra le site encore plus beau.<\/p>\n<p>C&#8217;est souvent cette \u00e9tape qui est la plus attendue par les clients, alors il ne faut pas non plus la n\u00e9gliger. L&#8217;utilisation de <a href=\"https:\/\/graphiste.com\/blog\/outils-gratuits-creer-moodboard\" target=\"_blank\" rel=\"noopener\">moodboard<\/a> peut vous faire gagner beaucoup d&#8217;\u00e9nergie et de temps.<\/p>\n<p>R\u00e9fl\u00e9chissez ensuite aux \u00e9ventuelles applications qui pourraient \u00eatre utiles sur le site, pour voir comment les int\u00e9grer (toujours dans l&#8217;id\u00e9e de le rendre utile aux utilisateurs&nbsp;: on n&#8217;int\u00e8gre pas une application juste parce qu&#8217;elle est jolie ou nouvelle\u2009! Quoi que le client en dise&#8230;).<\/p>\n<p>Aujourd&#8217;hui, la derni\u00e8re \u00e9tape est sans doute de penser \u00e0 l&#8217;aspect responsive d&#8217;un site. Demain, ou apr\u00e8s-demain, de nouvelles \u00e9tapes s&#8217;ajouteront peut-\u00eatre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Restructurer un site, ce n&#8217;est pas seulement vouloir le rendre &#8220;plus joli\/plus lisible\/plus vendeur&#8221;. C&#8217;est avant tout (et surtout) le rendre plus pratique et utile pour ses utilisateurs. Voici les \u00e9tapes \u00e0 suivre pour y parvenir\u2026 \u00c9tape 1&nbsp;: bien \u00e9tudier le contenu Un site internet, c&#8217;est du contenu. Vous allez devoir v\u00e9rifier comment celui-ci s&#8217;organise [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-8679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web design : 4 \u00e9tapes pour restructurer un site - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Restructurer un site, ce n&#039;est pas seulement vouloir le rendre &quot;plus joli\/plus lisible\/plus vendeur&quot;. C&#039;est avant tout (et surtout) le rendre plus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web design : 4 \u00e9tapes pour restructurer un site - Graphiste Blog\" \/>\n<meta property=\"og:description\" content=\"Restructurer un site, ce n&#039;est pas seulement vouloir le rendre &quot;plus joli\/plus lisible\/plus vendeur&quot;. C&#039;est avant tout (et surtout) le rendre plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphiste.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/graphistesfreelances\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T09:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T15:22:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Lazzaroni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totolazza\" \/>\n<meta name=\"twitter:site\" content=\"@Graphistecom\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Lazzaroni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/\"},\"author\":{\"name\":\"Thomas Lazzaroni\",\"@id\":\"https:\/\/graphiste.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5\"},\"headline\":\"Web design&nbsp;: 4 \u00e9tapes pour restructurer un site\",\"datePublished\":\"2018-11-13T09:30:05+00:00\",\"dateModified\":\"2025-08-20T15:22:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg\",\"articleSection\":[\"Webdesign\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/\",\"url\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/\",\"name\":\"Web design : 4 \u00e9tapes pour restructurer un site - Graphiste Blog\",\"isPartOf\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg\",\"datePublished\":\"2018-11-13T09:30:05+00:00\",\"dateModified\":\"2025-08-20T15:22:39+00:00\",\"description\":\"Restructurer un site, ce n'est pas seulement vouloir le rendre \\\"plus joli\/plus lisible\/plus vendeur\\\". C'est avant tout (et surtout) le rendre plus\",\"breadcrumb\":{\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage\",\"url\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg\",\"contentUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg\",\"width\":850,\"height\":423,\"caption\":\"Restructurer site web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/graphiste.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webdesign\",\"item\":\"https:\/\/graphiste.com\/blog\/webdesign\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Web design&nbsp;: 4 \u00e9tapes pour restructurer un site\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graphiste.com\/blog\/#website\",\"url\":\"https:\/\/graphiste.com\/blog\/\",\"name\":\"Graphiste.com\",\"description\":\"graphiste\",\"publisher\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graphiste.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/graphiste.com\/blog\/#organization\",\"name\":\"Graphiste.com\",\"url\":\"https:\/\/graphiste.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/graphiste.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2022\/07\/logo-blog-graphiste.svg\",\"contentUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2022\/07\/logo-blog-graphiste.svg\",\"width\":1,\"height\":1,\"caption\":\"Graphiste.com\"},\"image\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/graphistesfreelances\",\"https:\/\/x.com\/Graphistecom\",\"https:\/\/www.linkedin.com\/company\/graphiste-com\/\",\"https:\/\/fr.pinterest.com\/Graphiste_Com\",\"https:\/\/www.instagram.com\/graphiste_com\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/graphiste.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5\",\"name\":\"Thomas Lazzaroni\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/graphiste.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g\",\"caption\":\"Thomas Lazzaroni\"},\"description\":\"Depuis plus de 10 ans, je contribue \u00e0 faire rayonner nos sites en imaginant des strat\u00e9gies qui renforcent notre visibilit\u00e9 et notre position de r\u00e9f\u00e9rence.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/thomaslazzaroni\/\",\"https:\/\/x.com\/totolazza\"],\"url\":\"https:\/\/graphiste.com\/blog\/author\/thomas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web design : 4 \u00e9tapes pour restructurer un site - Graphiste Blog","description":"Restructurer un site, ce n'est pas seulement vouloir le rendre \"plus joli\/plus lisible\/plus vendeur\". C'est avant tout (et surtout) le rendre plus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/","og_locale":"fr_FR","og_type":"article","og_title":"Web design : 4 \u00e9tapes pour restructurer un site - Graphiste Blog","og_description":"Restructurer un site, ce n'est pas seulement vouloir le rendre \"plus joli\/plus lisible\/plus vendeur\". C'est avant tout (et surtout) le rendre plus","og_url":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/","og_site_name":"Graphiste.com","article_publisher":"https:\/\/www.facebook.com\/graphistesfreelances","article_published_time":"2018-11-13T09:30:05+00:00","article_modified_time":"2025-08-20T15:22:39+00:00","og_image":[{"width":850,"height":423,"url":"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg","type":"image\/jpeg"}],"author":"Thomas Lazzaroni","twitter_card":"summary_large_image","twitter_creator":"@totolazza","twitter_site":"@Graphistecom","twitter_misc":{"\u00c9crit par":"Thomas Lazzaroni","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#article","isPartOf":{"@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/"},"author":{"name":"Thomas Lazzaroni","@id":"https:\/\/graphiste.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5"},"headline":"Web design&nbsp;: 4 \u00e9tapes pour restructurer un site","datePublished":"2018-11-13T09:30:05+00:00","dateModified":"2025-08-20T15:22:39+00:00","mainEntityOfPage":{"@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/"},"wordCount":595,"commentCount":0,"publisher":{"@id":"https:\/\/graphiste.com\/blog\/#organization"},"image":{"@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage"},"thumbnailUrl":"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg","articleSection":["Webdesign"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/","url":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/","name":"Web design : 4 \u00e9tapes pour restructurer un site - Graphiste Blog","isPartOf":{"@id":"https:\/\/graphiste.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage"},"image":{"@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage"},"thumbnailUrl":"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg","datePublished":"2018-11-13T09:30:05+00:00","dateModified":"2025-08-20T15:22:39+00:00","description":"Restructurer un site, ce n'est pas seulement vouloir le rendre \"plus joli\/plus lisible\/plus vendeur\". C'est avant tout (et surtout) le rendre plus","breadcrumb":{"@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#primaryimage","url":"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg","contentUrl":"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/11\/graphiste-restructurer-site-web-1.jpg","width":850,"height":423,"caption":"Restructurer site web"},{"@type":"BreadcrumbList","@id":"https:\/\/graphiste.com\/blog\/web-design-restructurer-site\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/graphiste.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Webdesign","item":"https:\/\/graphiste.com\/blog\/webdesign\/"},{"@type":"ListItem","position":3,"name":"Web design&nbsp;: 4 \u00e9tapes pour restructurer un site"}]},{"@type":"WebSite","@id":"https:\/\/graphiste.com\/blog\/#website","url":"https:\/\/graphiste.com\/blog\/","name":"Graphiste.com","description":"graphiste","publisher":{"@id":"https:\/\/graphiste.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graphiste.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/graphiste.com\/blog\/#organization","name":"Graphiste.com","url":"https:\/\/graphiste.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/graphiste.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2022\/07\/logo-blog-graphiste.svg","contentUrl":"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2022\/07\/logo-blog-graphiste.svg","width":1,"height":1,"caption":"Graphiste.com"},"image":{"@id":"https:\/\/graphiste.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/graphistesfreelances","https:\/\/x.com\/Graphistecom","https:\/\/www.linkedin.com\/company\/graphiste-com\/","https:\/\/fr.pinterest.com\/Graphiste_Com","https:\/\/www.instagram.com\/graphiste_com\/"]},{"@type":"Person","@id":"https:\/\/graphiste.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5","name":"Thomas Lazzaroni","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/graphiste.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7306fb87b7017ab0955d07c2f2b771ac79e91965a2fca514df0c043f7c087fd2?s=96&d=mm&r=g","caption":"Thomas Lazzaroni"},"description":"Depuis plus de 10 ans, je contribue \u00e0 faire rayonner nos sites en imaginant des strat\u00e9gies qui renforcent notre visibilit\u00e9 et notre position de r\u00e9f\u00e9rence.","sameAs":["https:\/\/www.linkedin.com\/in\/thomaslazzaroni\/","https:\/\/x.com\/totolazza"],"url":"https:\/\/graphiste.com\/blog\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/posts\/8679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/comments?post=8679"}],"version-history":[{"count":0,"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/posts\/8679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/media\/8681"}],"wp:attachment":[{"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/media?parent=8679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/categories?post=8679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphiste.com\/blog\/wp-json\/wp\/v2\/tags?post=8679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}