{"id":8300,"date":"2018-10-15T10:30:35","date_gmt":"2018-10-15T08:30:35","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=8300"},"modified":"2025-08-20T17:17:20","modified_gmt":"2025-08-20T15:17:20","slug":"symbolique-formes-culturelles-logos","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/symbolique-formes-culturelles-logos\/","title":{"rendered":"Symbolique des formes&nbsp;: que signifient les logos aux formes culturelles&nbsp;?"},"content":{"rendered":"<p>Dans les <a href=\"https:\/\/graphiste.com\/blog\/symbolique-formes-logo-hexagone\">articles pr\u00e9c\u00e9dents<\/a> de notre s\u00e9rie sur la symbolique des formes, nous avons \u00e9voqu\u00e9 la signification des formes g\u00e9om\u00e9triques de base.<\/p>\n<p>D\u2019autres formes, parfois plus complexes sont utilis\u00e9es dans les logos&nbsp;: il s\u2019agit des formes dites culturelles. On retrouve par exemple le coeur, la croix ou encore l\u2019\u00e9toile.<\/p>\n<p>Vous pensez que leur signification est \u00e9vidente&nbsp;? Et bien pas toujours, creusons un peu pour en savoir plus.<\/p>\n<h2>La croix<\/h2>\n<p>D\u00e9marrons avec la croix. En voyant cette forme, quelle est la premi\u00e8re chose qui vous vient \u00e0 l\u2019esprit&nbsp;? Oui, la religion.<\/p>\n<p>La croix est tr\u00e8s repr\u00e9sent\u00e9e dans les logos religieux dans les cultures occidentales pour symboliser le christianisme.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8305 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-croix-eglise.png\" alt=\"Logo crois \u00e9glise\" width=\"600\" height=\"150\" \/><\/p>\n<p>Mais ce n\u2019est pas tout. La croix n\u2019est pas toujours synonyme de religion. Cette forme est \u00e9galement le symbole de l\u2019orientation&nbsp;: avec ses deux lignes qui forment une intersection, la croix \u00e0 longtemps repr\u00e9sent\u00e9e une boussole.<\/p>\n<p>La croix peut \u00e9galement \u00eatre utilis\u00e9e en typographie, rev\u00eatant alors de nombreuses autres significations possibles&nbsp;: une multiplication dans le domaine des sciences, un chiffre romain, un symbole autochtone canadien, une case coch\u00e9e, etc.<\/p>\n<p>Enfin, il y a un dernier secteur utilisant parfois la croix dans leur logo&nbsp;: le <a href=\"https:\/\/graphiste.com\/blog\/logo-pharmacie-exemples\" target=\"_blank\" rel=\"noopener noreferrer\">secteur de la sant\u00e9<\/a>. L\u2019embl\u00e8me de la pharmacie et le logo de la croix rouge en sont une parfaite illustration.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8304 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logos-croix-medical.png\" alt=\"Logo croix sant\u00e9\" width=\"600\" height=\"250\" \/><\/p>\n<h2>Le ruban<\/h2>\n<p>Le ruban le plus repr\u00e9sent\u00e9 dans les logos, et certainement le plus connu, est le ruban de sensibilisation. Ce ruban pli\u00e9 en boucle est devenu un symbole pour repr\u00e9senter la prise de conscience et le soutien.<\/p>\n<p>C\u2019est donc sans surprise qu\u2019un tel ruban est utilis\u00e9 dans les <a href=\"https:\/\/graphiste.com\/blog\/logo-association-inspiration\" target=\"_blank\" rel=\"noopener noreferrer\">organismes humanitaires<\/a>, m\u00e9dicaux ou politiques.<\/p>\n<p>Les plus connus sont&nbsp;:<\/p>\n<ul>\n<li>Le ruban rouge&nbsp;: symbole du soutien envers les personnes atteintes du VIH<\/li>\n<li>Le ruban rose&nbsp;: symbole de la sensibilisation contre le cancer du sein<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8307 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-ruban-sensbilisation.png\" alt=\"Ruban de sensibilisation\" width=\"600\" height=\"150\" \/><\/p>\n<p>Le ruban peut \u00e9galement \u00eatre utilis\u00e9 en forme de banni\u00e8re, permettant ainsi de mettre en avant ce qui est \u00e9crit.<\/p>\n<p>Enfin, selon sa position, le ruban peut <a href=\"https:\/\/graphiste.com\/blog\/donner-mouvement-graphismes\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9voquer le mouvement<\/a> et la l\u00e9g\u00e8ret\u00e9.<\/p>\n<h2>Le coeur<\/h2>\n<p>Le coeur \u00e9voque l\u2019amour, la passion, les sentiments. Vous le saviez d\u00e9j\u00e0 n\u2019est-ce pas\u00a0? Quoiqu\u2019il en soit, cela explique pourquoi cette forme culturelle est largement utilis\u00e9e dans les logos des sites de rencontres.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8308 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/log-coeur-site-rencontre.png\" alt=\"Logo coeur site de rencontre\" width=\"600\" height=\"150\" \/><\/p>\n<p>De mani\u00e8re plus g\u00e9n\u00e9rale, le coeur peut aussi repr\u00e9senter la sant\u00e9, le f\u00e9minisme et symboliser la vie. On retrouvera alors cette forme dans des logos o\u00f9 les marques souhaitent faire appel \u00e0 nos \u00e9motions ou \u00e0 notre empathie.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8309 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-coeur-sympathie.png\" alt=\"Logo coeur empathie\" width=\"600\" height=\"250\" \/><\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;:\u00a0<a href=\"https:\/\/graphiste.com\/blog\/symbolique-formes-logo-coeur\">Symbolique des formes\u00a0: que signifie un logo c\u0153ur\u00a0?<\/a><\/p><\/blockquote>\n<h2>L\u2019\u00e9toile<\/h2>\n<p>L\u2019\u00e9toile est un forme culturelle complexe o\u00f9 les diff\u00e9rentes significations ne sont pas toujours \u00e9videntes.<\/p>\n<p>Prenons sa toute premi\u00e8re signification&nbsp;: l\u2019\u00e9toile est un corps c\u00e9leste. G\u00e9n\u00e9ralement form\u00e9e de cinq ou six branches, elle symbolise la vitalit\u00e9, l\u2019\u00e9nergie, l\u2019\u00e9ternit\u00e9 ou encore la libert\u00e9.<\/p>\n<p>Plus commun\u00e9ment, l\u2019\u00e9toile est utilis\u00e9e dans les logos pour \u00e9voquer les c\u00e9l\u00e9brit\u00e9s.<\/p>\n<p>Prenons par exemple le c\u00e9l\u00e8bre logo de la marque Converse. \u00c0 l\u2019origine, l\u2019\u00e9toile est \u00e9t\u00e9 choisie pour repr\u00e9senter les c\u00e9l\u00e8bres joueurs de basketball qui portaient ces chaussures.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8311 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-converse-etoile.png\" alt=\"Logo converse \u00e9toile\" width=\"600\" height=\"250\" \/><\/p>\n<p>Enfin, avis aux amateurs de bi\u00e8res&nbsp;: l\u2019\u00e9toile \u00e9tait autrefois (au 14\u00e8me si\u00e8cle) le signe des brasseurs. Vous comprenez mieux pourquoi une \u00e9toile rouge appara\u00eet sur le logo d\u2019Heineken&nbsp;?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8312 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-heineken.png\" alt=\"Logo \u00e9toile Heineken\" width=\"600\" height=\"150\" \/><\/p>\n<h2>L\u2019\u00e9cu<\/h2>\n<p>Terminons notre petit tour des formes culturelles avec l\u2019\u00e9cu.<\/p>\n<p>\u00c0 l\u2019origine, l\u2019\u00e9cu est le support physique du blason et se trouvait au centre des armoiries.<\/p>\n<p>Visuellement, l\u2019\u00e9cu fait penser \u00e0 une armure et c\u2019est donc sans surprise qu\u2019on le retrouve aujourd\u2019hui dans les logos du <a href=\"https:\/\/graphiste.com\/blog\/15-exemples-de-logo-theme-de-securite\" target=\"_blank\" rel=\"noopener noreferrer\">secteur de la s\u00e9curit\u00e9<\/a>, de la protection et de l\u2019autorit\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8313 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-blason-securite.png\" alt=\"Logo blason s\u00e9curit\u00e9\" width=\"600\" height=\"250\" \/><\/p>\n<p>Vous remarquerez d\u2019ailleurs qu\u2019il n\u2019est paradoxalement pas associ\u00e9 aux conflits, mais \u00e0 la paix.<\/p>\n<p>M\u00eame si nous avons vu les principales, il existe de nombreuses autres formes culturelles. D\u2019ailleurs, n\u2019h\u00e9sitez pas \u00e0 partager vos connaissances en commentaire&nbsp;\ud83d\ude42<\/p>\n<blockquote><p>Lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/symbolique-formes-logo-lignes\" target=\"_blank\" rel=\"noopener noreferrer\">Symbolique des formes&nbsp;: que signifie un logo avec des lignes&nbsp;?<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Dans les articles pr\u00e9c\u00e9dents de notre s\u00e9rie sur la symbolique des formes, nous avons \u00e9voqu\u00e9 la signification des formes g\u00e9om\u00e9triques de base. D\u2019autres formes, parfois plus complexes sont utilis\u00e9es dans les logos&nbsp;: il s\u2019agit des formes dites culturelles. On retrouve par exemple le coeur, la croix ou encore l\u2019\u00e9toile. Vous pensez que leur signification est [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[55],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo","tag-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Symbolique des formes : que signifient les logos aux formes culturelles ? - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Dans les articles pr\u00e9c\u00e9dents de notre s\u00e9rie sur la symbolique des formes, nous avons \u00e9voqu\u00e9 la signification des formes g\u00e9om\u00e9triques de base. 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