{"id":8202,"date":"2018-10-10T10:30:57","date_gmt":"2018-10-10T08:30:57","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=8202"},"modified":"2025-08-20T17:22:39","modified_gmt":"2025-08-20T15:22:39","slug":"logo-influence-achat-clients","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/logo-influence-achat-clients\/","title":{"rendered":"Comment votre logo influence les d\u00e9cisions d&#8217;achat de vos clients"},"content":{"rendered":"<p>Un logo, ce n&#8217;est pas qu&#8217;un joli dessin qui permet de vous reconna\u00eetre. C&#8217;est aussi un message que vous envoyez \u00e0 vos clients potentiels. Il en dit long sur vous et, plus encore, il les convainc de vous faire confiance.<\/p>\n<p>D\u00e9couvrez comment la psychologie et l&#8217;art du logo se m\u00ealent pour influencer les d\u00e9cisions d&#8217;achat.<\/p>\n<h2>Quelle forme choisirez-vous pour votre logo&nbsp;?<\/h2>\n<p>Un logo a toujours une forme. Elle peut \u00eatre g\u00e9om\u00e9trique, abstraite ou autres, mais sa forme globale a d\u00e9j\u00e0 un impact.<\/p>\n<p>Ainsi, si vous optez pour un logo de forme g\u00e9om\u00e9trique, vous transmettez un message d&#8217;ordre, mais aussi de pouvoir. Tout simplement parce que la g\u00e9om\u00e9trie vient des math\u00e9matiques et que les carr\u00e9s parfaits existent rarement tels quels dans la nature&nbsp;: l&#8217;intervention de l&#8217;homme, de son intellect et de ses capacit\u00e9s est essentielle pour les obtenir.<\/p>\n<p>Vous pouvez aller encore plus loin dans la r\u00e9flexion&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphiste.com\/blog\/symbolique-formes-logo-carre\" target=\"_blank\" rel=\"noopener noreferrer\">Les carr\u00e9s et rectangles<\/a> seront parfaits pour les entreprises qui veulent para\u00eetre fiables et fortes ;<\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/symbolique-forme-logo-triangle\" target=\"_blank\" rel=\"noopener noreferrer\">Les triangles<\/a> communiquent une id\u00e9e de mouvement ou d&#8217;ordre, selon leur orientation ;<\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/symbolique-forme-logo-rond\" target=\"_blank\" rel=\"noopener noreferrer\">Les cercles<\/a> \u00e9voquent l&#8217;harmonie, l&#8217;unit\u00e9, voire la douceur<\/li>\n<\/ul>\n<p>Les logos de type <strong>organiques<\/strong>, c&#8217;est-\u00e0-dire inspir\u00e9s de la nature, sont \u00e9videmment ad\u00e9quats pour tous ceux qui veulent \u00e9voquer une atmosph\u00e8re de s\u00e9r\u00e9nit\u00e9, de sant\u00e9, de respect de la plan\u00e8te.<\/p>\n<figure id=\"attachment_8205\" aria-describedby=\"caption-attachment-8205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/graphiste.com\/pictures\/119358-la-bulle-vegetale\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-8205 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-organique.jpg\" alt=\"Logo organique\" width=\"600\" height=\"400\" \/><\/a><figcaption id=\"caption-attachment-8205\" class=\"wp-caption-text\">Source&nbsp;: Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/graphiste.com\/Alex_Torres_Design\" target=\"_blank\" rel=\"noopener noreferrer\">Alex_Torres_Design<\/a><\/figcaption><\/figure>\n<p>Les logos <strong>symboliques<\/strong> comme les c\u0153urs, les fl\u00e8ches, les \u00e9toiles\u2026 transmettent directement le<a href=\"https:\/\/graphiste.com\/blog\/symbolique-formes-culturelles-logos\" target=\"_blank\" rel=\"noopener noreferrer\"> message li\u00e9 \u00e0 leur symbole<\/a>.<\/p>\n<blockquote><p>Attention&nbsp;: Ce qui peut s&#8217;apparenter \u00e0 une solution de facilit\u00e9 peut aussi fermer le potentiel de communication d&#8217;une entreprise, et il faut \u00eatre d&#8217;autant plus attentif lors de la s\u00e9lection de ce type de logos. <\/p><\/blockquote>\n<p>L&#8217;esprit humain est con\u00e7u de telle mani\u00e8re qu&#8217;il va forc\u00e9ment chercher des associations d&#8217;id\u00e9es en fonction du logo que vous allez lui pr\u00e9senter. S&#8217;il ne ressemble \u00e0 rien de connu, vous prenez le risque de le d\u00e9router tellement qu&#8217;il ne vous accordera pas sa confiance.<\/p>\n<h2>Pourquoi l&#8217;\u00e9criture du logo compte aussi&nbsp;?<\/h2>\n<p>De la m\u00eame mani\u00e8re, la <a href=\"https:\/\/graphiste.com\/blog\/best-of-typographie\" target=\"_blank\" rel=\"noopener noreferrer\">typographie<\/a> que vous allez s\u00e9lectionner pour votre logo fera sens dans l&#8217;esprit de vos clients, bien avant qu&#8217;ils ne lisent les mots qui vous repr\u00e9sentent.<\/p>\n<p>Une <strong>police d&#8217;\u00e9criture plus traditionnelle<\/strong> (Times ou Helvetica, par exemple) semblera peut-\u00eatre conventionnelle, mais aussi stable, sens\u00e9e et raisonnable. Plus adapt\u00e9e au secteur financier qu&#8217;aux loisirs, par exemple.<\/p>\n<p>\u00c0 l&#8217;inverse, une <strong>police manuscrite ou fantaisie<\/strong> distillera une atmosph\u00e8re plus l\u00e9g\u00e8re.<\/p>\n<figure id=\"attachment_8207\" aria-describedby=\"caption-attachment-8207\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/graphiste.com\/pictures\/117954-the-new-worker\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-8207 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-typographie.jpg\" alt=\"Logo typographie\" width=\"600\" height=\"450\" \/><\/a><figcaption id=\"caption-attachment-8207\" class=\"wp-caption-text\">Source&nbsp;: Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/graphiste.com\/Emilie_design\" target=\"_blank\" rel=\"noopener noreferrer\">Emilie_design<\/a><\/figcaption><\/figure>\n<p>L&#8217;id\u00e9al est bien s\u00fbr de <a href=\"https:\/\/graphiste.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">faire tracer votre propre typographie<\/a>, qui sera donc automatiquement associ\u00e9e \u00e0 votre soci\u00e9t\u00e9 dans l&#8217;esprit des clients. Le tout est de garder les conseils pr\u00e9c\u00e9dents en t\u00eate et, surtout, de v\u00e9rifier la lisibilit\u00e9 de la police retenue, m\u00eame en tout petits caract\u00e8res.<\/p>\n<h2>Ajoutez une ligne de plus<\/h2>\n<p>Dans un logo, l&#8217;ajout d&#8217;une ligne permet de souligner l&#8217;importance de la soci\u00e9t\u00e9, mais aussi de lui <a href=\"https:\/\/graphiste.com\/blog\/donner-mouvement-graphismes\" target=\"_blank\" rel=\"noopener noreferrer\">ajouter du mouvement<\/a> en donnant une direction.<\/p>\n<p>Les lignes peuvent d&#8217;ailleurs \u00eatre plus ou moins courbes, pour mieux s&#8217;adapter \u00e0 tous les types de logos. Cette versatilit\u00e9 explique sans doute leur pr\u00e9sence de plus en plus recherch\u00e9e dans les logos actuels.<\/p>\n<p>Dans une ligne, tout importe&nbsp;:<\/p>\n<ul>\n<li><strong>Son \u00e9paisseur<\/strong>&nbsp;: un trait fin d\u00e9note plus de flexibilit\u00e9, voire de la f\u00e9minit\u00e9, quand son \u00e9quivalent plus \u00e9pais sert surtout pour ajouter de l&#8217;emphase et de l&#8217;appui ;<\/li>\n<li><strong>Son orientation<\/strong>&nbsp;: la ligne horizontale transmet une \u00e9nergie fixe, \u00e0 laquelle on est habitu\u00e9. La ligne verticale dirige l&#8217;attention de mani\u00e8re plus dynamique quand la diagonale sugg\u00e8re nettement plus l&#8217;action que les autres ;<\/li>\n<li><strong>Sa forme<\/strong>&nbsp;: la ligne droite appara\u00eet comme assez pr\u00e9visible, mais repr\u00e9sente un gage de s\u00e9rieux. La ligne courbe, comme les cercles des logos g\u00e9om\u00e9triques, transmet une \u00e9nergie plus en mouvement.<\/li>\n<\/ul>\n<blockquote><p>Lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/symbolique-formes-logo-lignes\" target=\"_blank\" rel=\"noopener noreferrer\">Symbolique des formes&nbsp;: que signifie un logo avec des lignes&nbsp;?<\/a><\/p><\/blockquote>\n<figure id=\"attachment_8206\" aria-describedby=\"caption-attachment-8206\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8206 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/logo-ligne.jpg\" alt=\"Logo ligne\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-8206\" class=\"wp-caption-text\">Source&nbsp;: Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/graphiste.com\/GAVROCHE\" target=\"_blank\" rel=\"noopener noreferrer\">GAVROCHE<\/a><\/figcaption><\/figure>\n<p>Dans un logo, tout compte et tout fait sens. Si vous voulez rassurer votre client ou le motiver, vous n&#8217;effectuerez pas les m\u00eames choix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un logo, ce n&#8217;est pas qu&#8217;un joli dessin qui permet de vous reconna\u00eetre. C&#8217;est aussi un message que vous envoyez \u00e0 vos clients potentiels. Il en dit long sur vous et, plus encore, il les convainc de vous faire confiance. D\u00e9couvrez comment la psychologie et l&#8217;art du logo se m\u00ealent pour influencer les d\u00e9cisions d&#8217;achat. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment votre logo influence les d\u00e9cisions d&#039;achat de vos clients - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Un logo, ce n&#039;est pas qu&#039;un joli dessin qui permet de vous reconna\u00eetre. C&#039;est aussi un message que vous envoyez \u00e0 vos clients potentiels. 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