{"id":8166,"date":"2018-10-11T10:30:17","date_gmt":"2018-10-11T08:30:17","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=8166"},"modified":"2025-08-20T17:17:20","modified_gmt":"2025-08-20T15:17:20","slug":"creer-icone-application-mobile","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/creer-icone-application-mobile\/","title":{"rendered":"8 \u00e9tapes pour cr\u00e9er l\u2019ic\u00f4ne de votre application mobile"},"content":{"rendered":"<p>L\u2019ic\u00f4ne d\u2019une application mobile est un \u00e9l\u00e9ment tr\u00e8s important puisque c\u2019est lui qui va attirer en premier les utilisateurs et les inciter \u00e0 installer votre app.<\/p>\n<p>Votre ic\u00f4ne repr\u00e9sente votre image de marque, elle doit vous d\u00e9marquer, \u00eatre m\u00e9morable et facilement reconnaissable.<\/p>\n<p>Suivez nos conseils pour que l\u2019ic\u00f4ne de votre application mobile remplisse ces objectifs.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Faire un audit des concurrents<\/h2>\n<p>Comme dans toute strat\u00e9gie, il est recommand\u00e9 de <a href=\"https:\/\/graphiste.com\/blog\/faire-analyse-concurrentielle\" target=\"_blank\" rel=\"noopener noreferrer\">se renseigner sur ses concurrents<\/a>. Analysez les fonctionnalit\u00e9s de leur application pour identifier la fa\u00e7on dont les designers ont r\u00e9ussi \u00e0 les mettre en avant dans leur visuel.<\/p>\n<p>Lorsqu\u2019une application n\u2019est pas tr\u00e8s connue, certains pr\u00e9f\u00e8rent utiliser des \u00e9l\u00e9ment graphiques tr\u00e8s proches de leurs concurrents. Ils pensent ainsi susciter un sentiment de confiance aupr\u00e8s des utilisateurs.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8192 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/icone-application-idem.png\" alt=\"Ic\u00f4ne application mobile ressemblance\" width=\"600\" height=\"100\" \/><\/p>\n<p>Cette technique est toutefois risqu\u00e9e. Les utilisateurs pourraient penser que votre application n\u2019est qu\u2019un clone de ce qui existe d\u00e9j\u00e0, et donc que vos fonctionnalit\u00e9s ne vont rien apporter de plus.<\/p>\n<p>L\u2019id\u00e9al est donc de se d\u00e9marquer.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. \u00c9tudier les crit\u00e8res des plateformes<\/h2>\n<p>Si vous avez <a href=\"https:\/\/graphiste.com\/blog\/choisir-typographie-application-mobile\" target=\"_blank\" rel=\"noopener noreferrer\">d\u00e9velopp\u00e9 une application<\/a> Android, les exigences pour l\u2019ic\u00f4ne ne seront pas les m\u00eames que pour une application iOS&nbsp;: chaque plateforme poss\u00e8de ses propres crit\u00e8res pour le format, la taille, voire le style.<\/p>\n<p>Assurez-vous de suivre les recommandations stylistiques pour soumettre puis optimiser efficacement votre application sur la plateforme.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Garder en t\u00eate son image de marque<\/h2>\n<p>L\u2019ic\u00f4ne de votre application mobile doit refl\u00e9ter votre <a href=\"https:\/\/graphiste.com\/blog\/construire-marque-memorable\" target=\"_blank\" rel=\"noopener noreferrer\">image de marque<\/a>.<\/p>\n<p>Vous devez donc garder les m\u00eames couleurs et le m\u00eame style afin que les utilisateurs associent facilement votre app \u00e0 votre marque. En plus, ils vous reconna\u00eetront plus facilement parmi les centaines d\u2019autres applications.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/integrer-icones-supports-communication\">Comment int\u00e9grer les ic\u00f4nes sur vos supports de communication<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>4. Choisir un visuel coh\u00e9rent<\/h2>\n<p>Id\u00e9alement, l\u2019ic\u00f4ne doit refl\u00e9ter le service propos\u00e9 avec votre application mobile.<\/p>\n<p>Si vous recherchez une application li\u00e9e \u00e0 la musique, vous verrez certainement de nombreux ic\u00f4nes avec une note de musique.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8193 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/icone-coherence-app.png\" alt=\"Coh\u00e9rence ic\u00f4ne application mobile\" width=\"600\" height=\"150\" \/><\/p>\n<p>Ce peut \u00eatre une strat\u00e9gie gagnante car votre service est imm\u00e9diatement reconnu, mais vous aurez certainement du mal \u00e0 ressortir parmi vos concurrents.<\/p>\n<p>Vous devez trouver le juste milieu entre originalit\u00e9 et coh\u00e9rence.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Choisir les bonnes couleurs et les bonnes formes<\/h2>\n<p>Inutile d\u2019ajouter trop de couleurs \u00e0 votre ic\u00f4ne pour vous d\u00e9marquer.<\/p>\n<p>Limitez-vous \u00e0 une <a href=\"https:\/\/graphiste.com\/blog\/choisir-palette-couleurs\" target=\"_blank\" rel=\"noopener noreferrer\">palette de couleurs<\/a> en lien avec le design de votre marque et prenez en compte la <a href=\"https:\/\/graphiste.com\/blog\/signification-des-couleurs\" target=\"_blank\" rel=\"noopener noreferrer\">psychologie des couleurs<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8198 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/10\/icone-couleurs.png\" alt=\"Ic\u00f4ne app mobile couleurs\" width=\"600\" height=\"150\" \/><\/p>\n<p>Concernant la forme, vous pouvez partir d\u2019une forme basique (un carr\u00e9, un rond, un triangle, etc) pour ensuite l\u2019\u00e9toffer. Vous arriverez \u00e0 un r\u00e9sultat travaill\u00e9 sans trop de complexit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Porter son attention dans les d\u00e9tails<\/h2>\n<p>Oui, un ic\u00f4ne d\u2019application mobile est tout petit. Donc non, il ne doit pas \u00eatre trop charg\u00e9. Pour chaque \u00e9l\u00e9ment, demandez-vous s\u2019il peut \u00eatre retir\u00e9.<\/p>\n<p>Vous devez obtenir un design minimaliste, c\u2019est la meilleure solution pour les \u00e9l\u00e9ments visuels de petite taille.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/15-exemples-de-logo-pour-une-application-mobile\" target=\"_blank\" rel=\"noopener noreferrer\">15 exemples de logo pour une application mobile<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>7. Poss\u00e9der les bons logiciels<\/h2>\n<p>Pour r\u00e9aliser un ic\u00f4ne de qualit\u00e9, encore faut-il poss\u00e9der les bons logiciels.<\/p>\n<p>Vous devrez exporter votre image en PNG, vous pourrez donc utiliser les outils suivants&nbsp;:<\/p>\n<ul>\n<li>Adobe Photoshop CC<\/li>\n<li>Adobe Illustrator CC<\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/sketch-ou-photoshop\" target=\"_blank\" rel=\"noopener noreferrer\">Sketch<\/a><\/li>\n<li>Affinity Designer<\/li>\n<\/ul>\n<blockquote><p>Faites appels \u00e0 un <a href=\"https:\/\/graphiste.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">graphiste freelance<\/a>, il concevra votre ic\u00f4ne gr\u00e2ce \u00e0 ses logiciels professionnels.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>8. Tester son ic\u00f4ne d\u2019application mobile<\/h2>\n<p>Avant de mettre en ligne votre app, testez votre ic\u00f4ne de diff\u00e9rentes fa\u00e7ons&nbsp;:<\/p>\n<ul>\n<li>Testez l\u2019ic\u00f4ne dans diff\u00e9rentes tailles&nbsp;: il doit \u00eatre lisible dans une petite taille et clair dans une grande taille<\/li>\n<li>Essayez diff\u00e9rents arri\u00e8res-plan&nbsp;: votre ic\u00f4ne doit \u00eatre suffisamment contrast\u00e9<\/li>\n<li>Testez votre ic\u00f4ne dans diff\u00e9rentes r\u00e9solutions<\/li>\n<li>Jugez votre ic\u00f4ne \u00e0 c\u00f4t\u00e9 d\u2019autres ic\u00f4nes d\u2019applications mobiles pour voir comment il ressort<\/li>\n<\/ul>\n<blockquote><p>Pour aller plus loin&nbsp;: <a href=\"https:\/\/www.codeur.com\/blog\/design-application-mobile-erreurs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Design d\u2019application mobile&nbsp;: 10 erreurs commises trop souvent<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ic\u00f4ne d\u2019une application mobile est un \u00e9l\u00e9ment tr\u00e8s important puisque c\u2019est lui qui va attirer en premier les utilisateurs et les inciter \u00e0 installer votre app. Votre ic\u00f4ne repr\u00e9sente votre image de marque, elle doit vous d\u00e9marquer, \u00eatre m\u00e9morable et facilement reconnaissable. Suivez nos conseils pour que l\u2019ic\u00f4ne de votre application mobile remplisse ces objectifs. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-8166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 \u00e9tapes pour cr\u00e9er l\u2019ic\u00f4ne de votre application mobile - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"L\u2019ic\u00f4ne d\u2019une application mobile est un \u00e9l\u00e9ment tr\u00e8s important puisque c\u2019est lui qui va attirer en premier les utilisateurs et les inciter \u00e0 installer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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