{"id":7875,"date":"2018-09-18T10:30:32","date_gmt":"2018-09-18T08:30:32","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=7875"},"modified":"2025-08-20T17:17:20","modified_gmt":"2025-08-20T15:17:20","slug":"data-visualisation-reussie","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/data-visualisation-reussie\/","title":{"rendered":"Les secrets d&#8217;une data visualisation r\u00e9ussie"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Nous vous avons d\u00e9j\u00e0 expliqu\u00e9 <a href=\"https:\/\/graphiste.com\/blog\/data-visualisation-communiquer\" target=\"_blank\" rel=\"noopener noreferrer\">comment utiliser la data visualisation dans votre communication<\/a>. Mettre en image des chiffres et des donn\u00e9es parfois complexes n\u2019est pas un exercice facile. Surtout que vous devez les rendre attractifs et compr\u00e9hensibles pour tous. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour \u00eatre certain que l\u2019information soit comprise de tous, nous vous d\u00e9voilons aujourd\u2019hui quelques conseils pour r\u00e9ussir votre data visualisation.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s2\">D\u00e9finir un sujet clair<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">On ne fait pas de la <a href=\"https:\/\/graphiste.com\/blog\/data-visualisation-communiquer\">data\u00a0<\/a><\/span><span class=\"s1\"><a href=\"https:\/\/graphiste.com\/blog\/data-visualisation-communiquer\">visualisation<\/a> juste pour faire jolie et parce que c\u2019est sympa d\u2019avoir des chiffres mis en forme. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Non, la data visualisation doit pr\u00e9senter des donn\u00e9es pour&nbsp;: <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">R\u00e9pondre \u00e0 une question strat\u00e9gique <\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Aider \u00e0 r\u00e9soudre un probl\u00e8me<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Mettre en \u00e9vidence des performances<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Mesurer l\u2019efficacit\u00e9 d\u2019une strat\u00e9gie<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">En d\u00e9finissant le sujet m\u00eame de votre data visualisation vous saurez quelles donn\u00e9es r\u00e9colter et \u00e9viterez de perdre du temps \u00e0 styliser des informations inutiles. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c0 ce propos\u2026 <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s2\">Conna\u00eetre son audience<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Selon les personnes \u00e0 qui vous allez pr\u00e9senter les r\u00e9sultats vous n\u2019allez pas s\u00e9lectionner les m\u00eames donn\u00e9es. Vous n\u2019allez pas non plus les pr\u00e9senter de la m\u00eame fa\u00e7on. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Vous devez conna\u00eetre votre audience et leur expertise pour vous assurer qu\u2019elle sera capable de comprendre rapidement votre analyse.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s2\">Utiliser des visuels adapt\u00e9s<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Les visuels constituent la base de la data visualisation. Oui, vous le saviez d\u00e9j\u00e0, mais des visuels il en existe plein et vous ne devez pas choisir n\u2019importe quoi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour chacune de vos donn\u00e9es vous devez utiliser le bon graphique, celui qui permettra la meilleure compr\u00e9hension de l\u2019information&nbsp;:<\/span><\/p>\n<table style=\"height: 248px\" width=\"954\">\n<tbody>\n<tr>\n<td><strong>Courbes<\/strong><\/td>\n<td><span class=\"s1\">Pour comparer des valeurs sur une \u00e9chelle de temps ou des modifications apport\u00e9es \u00e0 plusieurs types de donn\u00e9es.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"s1\"><b>Diagrammes circulaires<\/b><\/span><\/td>\n<td><span class=\"s1\">Pour montrer les diff\u00e9rents composants d\u2019un \u00e9l\u00e9ment, ne permet pas de mettre en \u00e9vidence des changements.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"s1\"><b>Diagrammes en b\u00e2tons<\/b><\/span><\/td>\n<td><span class=\"s1\">Pour comparer des donn\u00e9es quantitatives de plusieurs cat\u00e9gories, \u00e9ventuellement selon une \u00e9chelle de temps, et pour mettre en \u00e9vidence des changements significatifs.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span class=\"s1\"><b>Nuages de points<\/b><\/span><\/td>\n<td><span class=\"s1\">Pour montrer diff\u00e9rentes donn\u00e9es selon deux variables et mettre en \u00e9vidence la relation entre ces deux variables.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7879\" aria-describedby=\"caption-attachment-7879\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/graphics.wsj.com\/gender-pay-gap\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-7879 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/graphique-data-visualisation.png\" alt=\"Graphique data visualisation\" width=\"600\" height=\"299\" \/><\/a><figcaption id=\"caption-attachment-7879\" class=\"wp-caption-text\">Source&nbsp;: The Wall Street Journal &#8211; <a href=\"http:\/\/graphics.wsj.com\/gender-pay-gap\/\" target=\"_blank\" rel=\"noopener noreferrer\">What&#8217;s Your Pya Gap&nbsp;?<\/a><\/figcaption><\/figure>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/outils-gratuits-creer-graphiques\" target=\"_blank\" rel=\"noopener noreferrer\">8 outils gratuits pour cr\u00e9er des graphiques personnalis\u00e9s<\/a><\/p><\/blockquote>\n<h2 class=\"p1\"><span class=\"s2\">Garder de l\u2019ordre et de la coh\u00e9rence<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">En gardant un <a href=\"https:\/\/graphiste.com\/blog\/reussir-mise-en-forme-graphique\" target=\"_blank\" rel=\"noopener noreferrer\">design coh\u00e9rent<\/a> vous permettez \u00e0 votre audience d\u2019assimiler les informations et de tirer des conclusions plus facilement. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Vous devez donc hi\u00e9rarchiser vos donn\u00e9es pour mettre en avant celles qui sont essentielles \u00e0 la prise de d\u00e9cision. Vous pouvez classer les valeurs de la plus haute \u00e0 la plus basse, ou mettre en \u00e9vidence une cat\u00e9gorie plus importante que les autres.<\/span><\/p>\n<figure id=\"attachment_7883\" aria-describedby=\"caption-attachment-7883\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.bbc.com\/earth\/story\/the-making-of-me-and-you\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-7883 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/data-visualisation-ordre.png\" alt=\"Data visualisation ordre\" width=\"600\" height=\"427\" \/><\/a><figcaption id=\"caption-attachment-7883\" class=\"wp-caption-text\">Source&nbsp;: BBC &#8211; <a href=\"http:\/\/www.bbc.com\/earth\/story\/the-making-of-me-and-you\" target=\"_blank\" rel=\"noopener noreferrer\">How much of your body is your own&nbsp;?<\/a><\/figcaption><\/figure>\n<h2 class=\"p1\"><span class=\"s2\">Soigner la lisibilit\u00e9<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Les <a href=\"https:\/\/graphiste.com\/blog\/choisir-palette-couleurs\" target=\"_blank\" rel=\"noopener noreferrer\">couleurs<\/a>, la taille et la <a href=\"https:\/\/graphiste.com\/blog\/best-of-typographie\" target=\"_blank\" rel=\"noopener noreferrer\">typographie<\/a> sont autant d\u2019\u00e9l\u00e9ments qui aident \u00e0 la compr\u00e9hension de votre data visualisation. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La couleur va vous permettre de diff\u00e9rencier les informations, et d\u2019apr\u00e8s une <a href=\"https:\/\/www.fastcompany.com\/90169654\/two-fascinating-things-salesforce-discovered-when-it-studied-color\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tude de Salesforce<\/a> une grande majorit\u00e9 de personnes pr\u00e9f\u00e8re des couleurs aux variations subtiles car jug\u00e9es plus esth\u00e9tiques. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Attention, si les variations de couleur ne sont pas assez prononc\u00e9es votre data visualisation risque d\u2019\u00eatre illisible car les graphiques seront difficiles \u00e0 analyser. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour une meilleure lisibilit\u00e9&nbsp;: <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Utilisez des couleurs avec un fort contraste<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Ajoutez des textures ou des motifs<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Utilisez du texte ou des ic\u00f4nes pour nommer les \u00e9l\u00e9ments<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><span class=\"s1\">Concernant le texte utilisez une taille assez grande et une police d\u2019\u00e9criture simple et facilement lisible. <\/span><\/p>\n<figure id=\"attachment_7884\" aria-describedby=\"caption-attachment-7884\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.behance.net\/gallery\/6559809\/Infographic-Survey-Navigating-the-Cloud\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-7884 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/data-visualisation-contraste.jpg\" alt=\"Data visualisation contraste\" width=\"600\" height=\"415\" \/><\/a><figcaption id=\"caption-attachment-7884\" class=\"wp-caption-text\">Source&nbsp;: <a href=\"https:\/\/www.behance.net\/gallery\/6559809\/Infographic-Survey-Navigating-the-Cloud\" target=\"_blank\" rel=\"noopener noreferrer\">The Design Surgery <\/a><\/figcaption><\/figure>\n<p class=\"p1\"><span class=\"s1\">Un sujet pr\u00e9cis, des visuels savamment choisis, des donn\u00e9es bien organis\u00e9es et lisibles constituent le secret d\u2019une data visualisation r\u00e9ussie.<\/span><\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/data-visualisation-10-sites-web-pour-votre-inspiration\" target=\"_blank\" rel=\"noopener noreferrer\">Data visualisation&nbsp;: 10 sites web pour votre inspiration<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Nous vous avons d\u00e9j\u00e0 expliqu\u00e9 comment utiliser la data visualisation dans votre communication. Mettre en image des chiffres et des donn\u00e9es parfois complexes n\u2019est pas un exercice facile. Surtout que vous devez les rendre attractifs et compr\u00e9hensibles pour tous. Pour \u00eatre certain que l\u2019information soit comprise de tous, nous vous d\u00e9voilons aujourd\u2019hui quelques conseils pour [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-7875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les secrets d&#039;une data visualisation r\u00e9ussie - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Nous vous avons d\u00e9j\u00e0 expliqu\u00e9 comment utiliser la data visualisation dans votre communication. 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