{"id":6703,"date":"2023-10-13T10:30:00","date_gmt":"2023-10-13T08:30:00","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=6703"},"modified":"2025-08-20T17:21:51","modified_gmt":"2025-08-20T15:21:51","slug":"differents-types-logos","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/differents-types-logos\/","title":{"rendered":"Les diff\u00e9rents types de logos"},"content":{"rendered":"<p>Nous vous parlons tellement souvent <a href=\"https:\/\/graphiste.com\/blog\/4-idees-pour-reussir-logo-abstrait\" target=\"_blank\" rel=\"noopener noreferrer\">des logos<\/a> que vous \u00eates en passe de devenir un v\u00e9ritable expert sur le sujet&nbsp;!<\/p>\n<p>Et c&#8217;est tr\u00e8s bien&nbsp;: plus vous connaissez de d\u00e9tails sur cette repr\u00e9sentation de votre entreprise, mieux vous saurez comment choisir le v\u00f4tre. Par exemple, connaissez-vous les diff\u00e9rents types de logo existant&nbsp;?<\/p>\n<h2>1. Les logos typographiques<\/h2>\n<p>Les logos typographiques sont ceux qui vont tout miser sur l&#8217;\u00e9criture.<\/p>\n<p>Autant dire que, pour ceux-ci, le choix d&#8217;une police de caract\u00e8res ad\u00e9quate sera plus qu&#8217;essentiel. Il est m\u00eame conseill\u00e9 de la faire r\u00e9aliser sur mesure&nbsp;: non, le Comic sans MS install\u00e9 par d\u00e9faut sur votre ordinateur n&#8217;est pas la bonne option&nbsp;!<\/p>\n<p>\u00c0 l&#8217;inverse, imaginer une typographique qui repr\u00e9sente votre marque, votre univers, vos valeurs, peut constituer un v\u00e9ritable d\u00e9fi intellectuel. Et certaines marques n&#8217;h\u00e9sitent pas \u00e0 modifier leur police pour mieux correspondre \u00e0 leur identit\u00e9. Ou aux modes.<\/p>\n<blockquote><p><strong>Lire aussi&nbsp;:<\/strong> <a href=\"https:\/\/graphiste.com\/blog\/typographie-outils-indispensables\" target=\"_blank\" rel=\"noopener noreferrer\">Typographie&nbsp;: 15 outils indispensables pour vos futurs projets<\/a><\/p><\/blockquote>\n<p>Le logo de Google a ainsi \u00e9volu\u00e9 au fil du temps, rappelez-vous.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6705 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/evolution-logo-google-histoire.jpg\" alt=\"Evolution logo Google - Logo typographique\" width=\"600\" height=\"343\"><\/p>\n<p>Dans les logos typographiques, il existe deux tendances&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphiste.com\/blog\/comment-creer-logo-monogramme\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Le monogramme<\/strong><\/a>&nbsp;: juste quelques lettres qui reprennent les initiales du nom de marque. Un choix id\u00e9al quand le nom est long et compos\u00e9 (Nasa, HP&#8230;)<\/li>\n<li><strong>Le logotype<\/strong>&nbsp;: le nom complet de la marque, mais stylis\u00e9 pour mieux pr\u00e9senter (Coca-Cola&#8230;). De pr\u00e9f\u00e9rence pour les noms courts et faciles \u00e0 retenir.<\/li>\n<\/ul>\n<p>Quand l&#8217;entreprise d\u00e9bute, une bonne pratique peut consister \u00e0 indiquer, sous le monogramme, le nom entier de la marque, afin d&#8217;aider la reconnaissance et la m\u00e9morisation.<\/p>\n<h2>2. Les logos qui comportent des illustrations<\/h2>\n<p>Vous connaissez l&#8217;adage&nbsp;: une image vaut mieux que mille mots. Et c&#8217;est l\u00e0 que les dessins entrent en jeu.&nbsp;Ils peuvent \u00eatre pr\u00e9sent\u00e9s de diverses mani\u00e8res, nous allons revenir l\u00e0-dessus, mais leurs buts restent identiques&nbsp;:<\/p>\n<ul>\n<li>\u00catre reconnaissable au premier coup d&#8217;\u0153il ;<\/li>\n<li>Poss\u00e9der une valeur symbolique ;<\/li>\n<li>Transmettre <a href=\"https:\/\/graphiste.com\/blog\/branding-identite-de-marque\" target=\"_blank\" rel=\"noopener noreferrer\">l&#8217;identit\u00e9 de la marque<\/a>.<\/li>\n<\/ul>\n<p>Voyez la pomme de la marque Apple. Elle remplit parfaitement ses objectifs. Mais elle n&#8217;est pas le seul logo \u00e0 y parvenir, heureusement.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6706 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-illustrations.png\" alt=\"Logo illustrations\" width=\"600\" height=\"289\"><\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;:&nbsp;<a href=\"https:\/\/graphiste.com\/blog\/symbolique-animal-crocodile-logo\">Symbolique animal&nbsp;: que signifie le crocodile dans un logo&nbsp;?<\/a><\/p><\/blockquote>\n<h2>3. Le pictogramme<\/h2>\n<p>Le pictogramme est typiquement un logo qui est uniquement repr\u00e9sent\u00e9 par un <strong>petit dessin symbolique<\/strong> (pensez \u00e0 l&#8217;oiseau de Twitter).<\/p>\n<p>Il s&#8217;agit de bien le choisir d\u00e8s le d\u00e9but de la marque, car une fois qu&#8217;il y sera associ\u00e9 dans l&#8217;esprit des consommateurs, vous ne pourrez plus le modifier. Vous pourrez le styliser, l&#8217;am\u00e9liorer, mais pas changer ce qu&#8217;il repr\u00e9sente initialement.<\/p>\n<p>L\u00e0 encore, rien ne vous emp\u00eache, au d\u00e9but de la marque, de pr\u00e9senter syst\u00e9matiquement ce pictogramme accol\u00e9 au nom entier de la marque. Puis viendra le jour o\u00f9 l&#8217;image seule suffira\u2026<\/p>\n<p><img decoding=\"async\" class=\"wp-image-51421 size-full aligncenter\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-pictogramme-2.png\" alt=\"\" width=\"600\" height=\"289\" srcset=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-pictogramme-2.png 600w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-pictogramme-2-300x145.png 300w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-pictogramme-2-60x29.png 60w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-pictogramme-2-370x178.png 370w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-pictogramme-2-270x130.png 270w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-pictogramme-2-570x275.png 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>4. Le logo abstrait<\/h2>\n<p>Pour celui-ci, vous vous dirigerez aussi vers une illustration de type pictogramme, sauf que sa repr\u00e9sentation laisse un peu plus de place \u00e0 l&#8217;imagination.<\/p>\n<p>Le logo d&#8217;Adidas en est un bon exemple. Son sens n&#8217;est pas compr\u00e9hensible au premier regard, ce qui vous permet de raconter toute une histoire autour de celui-ci et d&#8217;y int\u00e9grer l&#8217;ensemble de vos valeurs.<\/p>\n<p>Ce type de logo n\u00e9cessite plus de travail d&#8217;imagination, autant de la part de ses concepteurs que du public. Par contre, il sera v\u00e9ritablement unique.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-51422 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-abstrait-2.png\" alt=\"\" width=\"600\" height=\"289\" srcset=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-abstrait-2.png 600w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-abstrait-2-300x145.png 300w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-abstrait-2-60x29.png 60w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-abstrait-2-370x178.png 370w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-abstrait-2-270x130.png 270w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-abstrait-2-570x275.png 570w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>5. La mascotte<\/h2>\n<p>Les mascottes permettent de cr\u00e9er une identification autour de l&#8217;entreprise. Un lien qui ressort presque de l&#8217;affectif se cr\u00e9er avec cette sorte de logo.<\/p>\n<p>Le personnage invent\u00e9 peut \u00e9galement vivre de nombreuses aventures, \u00eatre utilis\u00e9 dans les publicit\u00e9s et m\u00eame \u00eatre incarn\u00e9 lors d&#8217;\u00e9v\u00e9nements. Ce qui en fait un atout consid\u00e9rable pour les marques li\u00e9es au monde de l&#8217;enfance, mais pas uniquement <em>(qui n&#8217;a jamais vu un de ses amis se faire prendre en photo \u00e0 c\u00f4t\u00e9 d&#8217;une mascotte, par exemple lors d&#8217;une comp\u00e9tition sportive\u2009?)<\/em><\/p>\n<p>Par contre, ce type de logo peut \u00eatre plus difficile \u00e0 inclure sur les papiers \u00e0 lettres ou <a href=\"https:\/\/graphiste.com\/blog\/comment-reussir-sa-carte-de-visite\" target=\"_blank\" rel=\"noopener noreferrer\">cartes de visite<\/a>. Il faut donc en concevoir plusieurs versions ou penser \u00e0 cette particularit\u00e9 d\u00e8s sa conception.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6709 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-mascotte.png\" alt=\"Logo Mascotte\" width=\"600\" height=\"289\"><\/p>\n<blockquote><p><strong>Lire aussi&nbsp;:<\/strong> <a href=\"https:\/\/graphiste.com\/blog\/creer-mascotte\" target=\"_blank\" rel=\"noopener noreferrer\">Les bons conseils pour cr\u00e9er une mascotte de marque<\/a><\/p><\/blockquote>\n<h2>6. L&#8217;embl\u00e8me<\/h2>\n<p>L&#8217;embl\u00e8me est la version moderne des blasons de chevalier d&#8217;antan.<\/p>\n<p>Ce type de logo peut appara\u00eetre charg\u00e9&nbsp;: il a un aspect vintage, parfois travaill\u00e9 \u00e0 la main, et il fait actuellement fureur&nbsp;! Peut-\u00eatre parce qu&#8217;il repr\u00e9sente un certain cachet, du panache.<\/p>\n<p>N\u00e9anmoins, il faut \u00eatre attentif \u00e0 ne pas trop y inclure de d\u00e9tails, afin qu&#8217;il reste lisible en noir et blanc et en petites dimensions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6710 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/05\/logo-embleme.png\" alt=\"Logo Embl\u00e8me\" width=\"600\" height=\"289\"><\/p>\n<blockquote><p><strong>Lire aussi&nbsp;:<\/strong> <a href=\"https:\/\/graphiste.com\/blog\/best-of-creation-logo\" target=\"_blank\" rel=\"noopener noreferrer\">26 conseils pour r\u00e9ussir votre cr\u00e9ation de logo<\/a><\/p><\/blockquote>\n<h2>Conclusion<\/h2>\n<p>Selon votre univers, vous opterez pour l&#8217;un ou l&#8217;autre de ces types de logo. Les marques de luxe se tournent ainsi souvent vers les monogrammes, le secteur des alcools penche actuellement vers<a href=\"https:\/\/graphiste.com\/blog\/6-criteres-importants-pour-un-logo-reussi\" target=\"_blank\" rel=\"noopener noreferrer\"> les embl\u00e8mes<\/a>\u2026 Mais vous pourrez aussi mixer les deux (Lacoste a un crocodile et son logotype).<\/p>\n<p>N&#8217;h\u00e9sitez pas \u00e0 <a href=\"https:\/\/graphiste.com\/categories\/logo\/pictures\" target=\"_blank\" rel=\"noopener noreferrer\">faire appel \u00e0 nos graphistes professionnels<\/a> pour la cr\u00e9ation de votre logo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous vous parlons tellement souvent des logos que vous \u00eates en passe de devenir un v\u00e9ritable expert sur le sujet&nbsp;! Et c&#8217;est tr\u00e8s bien&nbsp;: plus vous connaissez de d\u00e9tails sur cette repr\u00e9sentation de votre entreprise, mieux vous saurez comment choisir le v\u00f4tre. Par exemple, connaissez-vous les diff\u00e9rents types de logo existant&nbsp;? 1. Les logos typographiques [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":51426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les diff\u00e9rents types de logos - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Nous vous parlons tellement souvent des logos que vous \u00eates en passe de devenir un v\u00e9ritable expert sur le sujet ! 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