{"id":6146,"date":"2018-04-20T10:30:20","date_gmt":"2018-04-20T08:30:20","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=6146"},"modified":"2025-08-20T17:17:20","modified_gmt":"2025-08-20T15:17:20","slug":"videos-12-motion-design-pour-votre-inspiration","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/","title":{"rendered":"Vid\u00e9os&nbsp;: 12 motion graphic design pour votre inspiration"},"content":{"rendered":"<p>Le motion design, aussi appel\u00e9 &#8220;motion graphic design&#8221;, est une vid\u00e9o qui se compose d&#8217;\u00e9l\u00e9ments graphiques anim\u00e9s en 2D ou 3D.<\/p>\n<p>Son utilisation est tr\u00e8s en vogue pour exprimer des id\u00e9es, pr\u00e9senter des entreprises et leurs produits ou encore pour divulguer son CV.<\/p>\n<p>En cette fin de semaine, je vous propose de d\u00e9couvrir 10 vid\u00e9os alliant design et animation pour des utilisations vari\u00e9es. N&#8217;h\u00e9sitez pas \u00e0 vous en inspirer pour cr\u00e9er votre future <a href=\"https:\/\/graphiste.com\/blog\/videos-motion-design-3d\" target=\"_blank\" rel=\"noopener noreferrer\">vid\u00e9o en motion design<\/a>.<\/p>\n<p>Voici les 4 utilisations possibles&nbsp;:<\/p>\n<ul>\n<li><a href=\"#entreprise\">Pr\u00e9sentez votre entreprise<\/a><\/li>\n<li><a href=\"#produits\">Pr\u00e9sentez vos produits<\/a><\/li>\n<li><a href=\"#portfolio\">Pr\u00e9sentez vos comp\u00e9tences et votre CV<\/a><\/li>\n<li><a href=\"#etude\">Pr\u00e9sentez des \u00e9tudes et des donn\u00e9es chiffr\u00e9es<\/a><\/li>\n<\/ul>\n<blockquote><p>Besoin d&#8217;un motion design pour votre entreprise&nbsp;? Faites appel \u00e0 un motion designer freelance disponible imm\u00e9diatement&nbsp;! D\u00e9posez votre annonce gratuitement sur <a href=\"https:\/\/graphiste.com\/#open-fast\" target=\"_blank\" rel=\"noopener noreferrer\">Graphiste.com<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"entreprise\">Pr\u00e9sentez votre entreprise<\/h2>\n<p>L&#8217;entreprise Adex Group a su faire une tr\u00e8s bonne utilisation du motion design.<\/p>\n<p>Leur vid\u00e9o de pr\u00e9sentation est tr\u00e8s claire et l&#8217;utilisation d&#8217;une voix-off permet de donner encore plus d&#8217;informations.<\/p>\n<p>ABC Peyraud a su produire une vid\u00e9o avec un peu moins d&#8217;animations, mais l&#8217;utilisation des pictogrammes, l&#8217;ajout de texte ainsi que la voix-off donnent une pr\u00e9sentation d&#8217;entreprise de tr\u00e8s haute qualit\u00e9.<\/p>\n<p>Acma Productions fait une tr\u00e8s belle utilisation du story telling pour pr\u00e9senter de mani\u00e8re subtile leur activit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"produits\" style=\"text-align: left\">Pr\u00e9sentez vos produits<\/h2>\n<p>\u00c0 Singapour, McDonalds a su faire la promotion de son menu petit-d\u00e9jeuner \u00e0 travers une vid\u00e9o en motion design alliant diff\u00e9rents types de graphismes.<\/p>\n<p>Pour pr\u00e9senter un produit, pourquoi ne pas faire une vid\u00e9o expliquant le processus de fabrication&nbsp;? Vos internautes seront sans doute plus captiv\u00e9s devant une vid\u00e9o motion design que devant un long texte.<\/p>\n<p>La vid\u00e9o suivante n&#8217;a pas \u00e9t\u00e9 cr\u00e9\u00e9e officiellement par Coca Cola, mais le r\u00e9alisateur propose une fa\u00e7on originale de pr\u00e9senter le produit \u00e0 travers ce petit dessin anim\u00e9.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/motion-design-conseils-succes\" target=\"_blank\" rel=\"noopener noreferrer\">Motion design&nbsp;: Les raisons de son succ\u00e8s<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2 id=\"portfolio\">Pr\u00e9sentez vos comp\u00e9tences et votre CV<\/h2>\n<p>Cette graphic designer d\u00e9voile une partie de son CV sous forme de vid\u00e9o en motion design. La pr\u00e9sentation et les animations utilis\u00e9es apportent beaucoup d&#8217;\u00e9l\u00e9gance.<\/p>\n<p>Les graphismes sont peut-\u00eatre moins pr\u00e9sents, mais les animations ainsi que la coh\u00e9rence du son rendent la lecture de la vid\u00e9o tr\u00e8s agr\u00e9able.<\/p>\n<p>Dans cette vid\u00e9o suivante, les animations sont plut\u00f4t tr\u00e8s bien \u00e9labor\u00e9es et donnent du rythme \u00e0 la pr\u00e9sentation.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"etude\">Pr\u00e9sentez des \u00e9tudes et des donn\u00e9es chiffr\u00e9es<\/h2>\n<p>La vid\u00e9o motion design permet parfois une meilleure compr\u00e9hension des \u00e9tudes avec de simples animations. C&#8217;est aussi un bon moyen de rendre accessible \u00e0 tous les faits de l&#8217;actualit\u00e9.<\/p>\n<p>Des graphismes et des animations vari\u00e9es, voil\u00e0 un bon m\u00e9lange pour que vos internautes gardent toute leur attention sur votre vid\u00e9o motion design.<\/p>\n<p>Pour terminer ce petit tour des vid\u00e9os en motion design, n&#8217;oublions pas que celles-ci peuvent prendre des formes tr\u00e8s diverses en termes de graphisme.<\/p>\n<p>Gr\u00e2ce \u00e0 tous ces exemples, vous aurez compris qu&#8217;une vid\u00e9o en motion design peut \u00eatre utilis\u00e9e pour diff\u00e9rentes actions.\u00a0Quelle que soit son utilisation, ce genre de vid\u00e9o \u00e0 de nombreux avantages et vous permet notamment de vous d\u00e9marquer.\u00a0N&#8217;h\u00e9sitez pas \u00e0 <a href=\"https:\/\/graphiste.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">faire appel \u00e0 un motion designer professionnel<\/a> pour la r\u00e9alisation de votre vid\u00e9o.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/longueur-video-motion-design\" target=\"_blank\" rel=\"noopener noreferrer\">Quelle est la longueur id\u00e9ale pour une vid\u00e9o en motion design&nbsp;? <\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le motion design, aussi appel\u00e9 &#8220;motion graphic design&#8221;, est une vid\u00e9o qui se compose d&#8217;\u00e9l\u00e9ments graphiques anim\u00e9s en 2D ou 3D. Son utilisation est tr\u00e8s en vogue pour exprimer des id\u00e9es, pr\u00e9senter des entreprises et leurs produits ou encore pour divulguer son CV. En cette fin de semaine, je vous propose de d\u00e9couvrir 10 vid\u00e9os [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-6146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vid\u00e9os : 12 motion graphic design pour votre inspiration - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Le motion design, aussi appel\u00e9 &quot;motion graphic design&quot;, est une vid\u00e9o qui se compose d&#039;\u00e9l\u00e9ments graphiques anim\u00e9s en 2D ou 3D. Son utilisation est tr\u00e8s en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vid\u00e9os : 12 motion graphic design pour votre inspiration - Graphiste Blog\" \/>\n<meta property=\"og:description\" content=\"Le motion design, aussi appel\u00e9 &quot;motion graphic design&quot;, est une vid\u00e9o qui se compose d&#039;\u00e9l\u00e9ments graphiques anim\u00e9s en 2D ou 3D. Son utilisation est tr\u00e8s en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphiste.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/graphistesfreelances\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-20T08:30:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T15:17:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/04\/graphiste-video-motion-design-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thomas Lazzaroni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totolazza\" \/>\n<meta name=\"twitter:site\" content=\"@Graphistecom\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Lazzaroni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/\"},\"author\":{\"name\":\"Thomas Lazzaroni\",\"@id\":\"https:\/\/graphiste.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5\"},\"headline\":\"Vid\u00e9os&nbsp;: 12 motion graphic design pour votre inspiration\",\"datePublished\":\"2018-04-20T08:30:20+00:00\",\"dateModified\":\"2025-08-20T15:17:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/\"},\"wordCount\":628,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/04\/graphiste-video-motion-design-1.png\",\"articleSection\":[\"Motion design\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/\",\"url\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/\",\"name\":\"Vid\u00e9os : 12 motion graphic design pour votre inspiration - Graphiste Blog\",\"isPartOf\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/graphiste.com\/blog\/videos-12-motion-design-pour-votre-inspiration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/04\/graphiste-video-motion-design-1.png\",\"datePublished\":\"2018-04-20T08:30:20+00:00\",\"dateModified\":\"2025-08-20T15:17:20+00:00\",\"description\":\"Le motion design, aussi appel\u00e9 \\\"motion graphic design\\\", est une vid\u00e9o qui se compose d'\u00e9l\u00e9ments graphiques anim\u00e9s en 2D ou 3D. 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