{"id":4478,"date":"2017-09-14T10:30:44","date_gmt":"2017-09-14T08:30:44","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=4478"},"modified":"2017-09-14T10:30:44","modified_gmt":"2017-09-14T08:30:44","slug":"growth-driven-design","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/growth-driven-design\/","title":{"rendered":"Comment cr\u00e9er un site web en Growth Driven Design&nbsp;?"},"content":{"rendered":"<p>Le cycle de vie d\u2019un site internet est de plus en plus court. Il faut le mettre \u00e0 jour, voire le modifier compl\u00e8tement tous les trois ans en moyenne.<\/p>\n<p>Cela implique souvent un travail intense pendant quelques mois, pour r\u00e9pondre \u00e0 une probl\u00e9matique li\u00e9e \u00e0 un moment donn\u00e9\u2026 et un site qui devient progressivement obsol\u00e8te en attendant sa prochaine refonte.<\/p>\n<p>Le Growth Driven Design transforme radicalement la mani\u00e8re dont vous allez g\u00e9rer vos pages web.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00c9voluez en permanence gr\u00e2ce au Growth Driven Design<\/h2>\n<p>L\u2019id\u00e9e majeure du Growth Driven Design, c\u2019est de vous installer dans un processus d\u2019am\u00e9lioration permanente. Vous n\u2019attendez plus que votre site soit d\u00e9pass\u00e9, vous \u00eates sans cesse en train de chercher \u00e0 obtenir le meilleur de cet outil.<\/p>\n<p>Pour y parvenir, il faut accepter de d\u00e9marrer avec un site web qui ne soit pas complet, puis d\u2019\u00e9tudier au fur et \u00e0 mesure la mani\u00e8re dont vous pouvez vous adapter aux demandes de vos clients comme \u00e0 vos besoins.<\/p>\n<p>C\u2019est un travail qui s\u2019effectue en plusieurs \u00e9tapes.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. Prioriser les actions \u00e0 mener<\/h3>\n<p>Votre site doit r\u00e9pondre \u00e0 des objectifs\u00a0: convertir des leads, obtenir des adresses mail, vendre\u2026 D\u00e9cidez lesquels sont prioritaires et \u00e9tablissez le portrait-robot de vos clients types.<\/p>\n<p>Listez ce que peuvent \u00eatre leurs attentes\u00a0: trouver de l\u2019information, \u00eatre rassur\u00e9s, pouvoir commander facilement\u2026<\/p>\n<p>Vous pourrez ensuite d\u00e9finir quelles pages et quelles fonctionnalit\u00e9s sont les plus importantes lors de la phase de lancement de votre site.<\/p>\n<p>Gardez en t\u00eate qu\u2019il ne s\u2019agit que d\u2019une portion du contenu final\u00a0: les fameux 20\u00a0% qui vous aideront \u00e0 entrer en contact avec 80\u00a0% de vos prospects.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. Pr\u00e9paration de la phase de lancement<\/h3>\n<p>Les premi\u00e8res pages que vous mettrez en ligne doivent d\u00e9j\u00e0 \u00eatre fonctionnelles. Utilisez des applications qui r\u00e9pondent \u00e0 vos objectifs, ne n\u00e9gligez pas le design, n\u2019oubliez pas le parcours possible des utilisateurs.<\/p>\n<p>Le site n\u2019est pas complet, mais ce que vous pr\u00e9sentez ne doit pas pour autant ressembler \u00e0 un brouillon\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/09\/growth-driven-design-2.jpeg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4483\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/09\/growth-driven-design-2.jpeg\" alt=\"R\u00e8gles du growth driven design\" width=\"550\" height=\"365\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Les pistes d\u2019am\u00e9lioration<\/h3>\n<p>Quand le site est lanc\u00e9, le travail est loin de s\u2019arr\u00eater. Chaque mois, vous devez identifier les pistes d\u2019am\u00e9lioration en vous appuyant sur les axes suivants\u00a0:<\/p>\n<ul>\n<li><strong>L\u2019am\u00e9lioration de la conversion<\/strong>, gr\u00e2ce \u00e0 des m\u00e9thodes d\u2019A\/B testing et l\u2019optimisation des contenus\u00a0;<\/li>\n<li><strong>La transformation de l\u2019exp\u00e9rience utilisateur<\/strong>\u00a0: par le design des pages, le responsive design, des fonctions de recherche pertinentes et des call-to-action savamment utilis\u00e9s\u00a0;<\/li>\n<li><strong>La personnalisation<\/strong>\u00a0: cherchez comment vous pouvez pr\u00e9voir des parcours personnalis\u00e9s, en vous basant \u00e0 la fois sur vos bases de donn\u00e9es et le big data\u00a0;<\/li>\n<li><strong>Le marketing<\/strong>\u00a0: restez en veille pour utiliser des outils marketing pertinents, comme un blog pour vous aider \u00e0 vous faire conna\u00eetre\u00a0;<\/li>\n<li><strong>L\u2019aspect technique<\/strong>\u00a0: votre site doit \u00eatre performant en permanence, rapide \u00e0 charger et sans applications d\u00e9pass\u00e9es.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>D\u00e9terminez sur quels aspects prioritaires vous voulez ou devez travailler chaque mois, en vous basant notamment sur les retours des utilisateurs. Appuyez-vous sur des outils de tracking pour mieux rep\u00e9rer les parcours de chacun.<\/p>\n<p>Cette m\u00e9thode vous permet d\u2019ajouter peu \u00e0 peu les fonctionnalit\u00e9s sympathiques mais non essentielles, en r\u00e9partissant le budget de mise \u00e0 jour tout au long de l\u2019ann\u00e9e.<\/p>\n<p>Votre site est performant en permanence et ne semble jamais en dehors des tendances. Vous pouvez ainsi d\u00e9cider d\u2019utiliser un template diff\u00e9rent pour certaines pages, afin de modifier progressivement votre design.<\/p>\n<p>Mais vous pouvez surtout mieux comprendre comment les internautes r\u00e9agissent \u00e0 votre site pour leur offrir \u00e0 chaque instant la meilleure exp\u00e9rience possible.<\/p>\n<p>C\u2019est toute votre image de marque qui en b\u00e9n\u00e9ficiera.<\/p>\n<p>&nbsp;<\/p>\n<p><em>R\u00e9dig\u00e9 par M\u00e9lanie De Coster<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le cycle de vie d\u2019un site internet est de plus en plus court. Il faut le mettre \u00e0 jour, voire le modifier compl\u00e8tement tous les trois ans en moyenne. Cela implique souvent un travail intense pendant quelques mois, pour r\u00e9pondre \u00e0 une probl\u00e9matique li\u00e9e \u00e0 un moment donn\u00e9\u2026 et un site qui devient progressivement obsol\u00e8te [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-4478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment cr\u00e9er un site web en Growth Driven Design ? - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Le cycle de vie d\u2019un site internet est de plus en plus court. 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