{"id":4002,"date":"2017-06-13T10:40:01","date_gmt":"2017-06-13T08:40:01","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=4002"},"modified":"2025-08-20T17:22:41","modified_gmt":"2025-08-20T15:22:41","slug":"comment-decliner-logo","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/comment-decliner-logo\/","title":{"rendered":"D\u00e9cliner un logo\u00a0: mode d’emploi"},"content":{"rendered":"

Cr\u00e9er son logo est d\u00e9j\u00e0 une \u00e9tape importante. Tr\u00e8s importante.<\/p>\n

Il faut pourtant aller plus loin encore, et voir comment le d\u00e9cliner. Tout simplement parce qu\u2019il existe un nombre presque illimit\u00e9 d\u2019occasions o\u00f9 vous aurez besoin d\u2019afficher votre identit\u00e9.<\/p>\n

Et que vous avez droit, voire le devoir, d\u2019\u00eatre vous-m\u00eame de plusieurs mani\u00e8res diff\u00e9rentes.<\/p>\n

 <\/p>\n

Plusieurs versions de son logo\u00a0? Mais pourquoi faire\u00a0?<\/h2>\n

Un logo passe un message, le v\u00f4tre. Il peut \u00eatre en couleurs, accompagn\u00e9 de texte, occuper beaucoup d\u2019espace\u2026 et donc ne pas \u00eatre tr\u00e8s utile, tel quel, dans toutes les situations.\u00a0D\u00e9cliner son logo, c\u2019est penser que, parfois, il faudra l\u2019imprimer en noir et blanc.<\/p>\n

C\u2019est l\u2019imaginer comme un paraphe, pour le pr\u00e9senter en version miniature quand vous avez juste un tout petit peu de place \u00e0 votre disposition.\u00a0C\u2019est r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de le mettre en avant sur les r\u00e9seaux sociaux, que ce soit comme avatar<\/a> ou pour copyrighter vos visuels.<\/p>\n

C\u2019est en poss\u00e9der plusieurs versions pour l\u2019apposer sur vos cartes de visite, vos courriers, vos packagings, vos cartons d\u2019emballage\u2026Bref, c\u2019est savoir que vous pouvez vous exprimer dans de nombreuses circonstances diff\u00e9rentes, et avoir une r\u00e9ponse adapt\u00e9e \u00e0 chaque situation<\/p>\n

\"D\u00e9clinaison<\/p>\n

<\/h2>\n

Comment on d\u00e9cline un logo\u00a0?<\/h2>\n

La premi\u00e8re \u00e9tape, c\u2019est de penser \u00e0 la version noir et blanc de son logo. Elle est indispensable\u00a0! Et vous aurez souvent l\u2019occasion de l\u2019utiliser. D\u2019ailleurs, ce duo peut se pr\u00e9senter noir sur fond blanc\u2026 ou l\u2019inverse. Pensez d\u00e8s le d\u00e9part aux deux versions. Mais il existe bien d\u2019autres mani\u00e8res de transformer son image.<\/p>\n

Vous pouvez ainsi r\u00e9utiliser la ou les premi\u00e8res lettres, \u00e0 la mani\u00e8re d\u2019un monogramme. Qui sera pr\u00e9sent\u00e9 seul, ou bien dans un cercle, fa\u00e7on tampon. Reprendre une seule partie du logo (le dessin ou les mots, ou un \u00e9l\u00e9ment du dessin), et l\u2019int\u00e9grer dans une forme g\u00e9om\u00e9trique<\/a>. Le d\u00e9composer sur plusieurs lignes au lieu d\u2019une seule, pour qu\u2019il semble moins long.<\/p>\n

Jouer avec les composantes de son logo, les couleurs, la typographie, c\u2019est toujours le r\u00e9utiliser. <\/span>Multiplier les mises en pages<\/span> en fonction du support aide \u00e0 mieux capter l\u2019attention de vos clients. Qui en viennent \u00e0 vous reconna\u00eetre intuitivement.<\/p>\n

Regardez le logo de Coca-Cola\u00a0: un autre nom pourrait \u00eatre inscrit dessus, la marque serait pourtant imm\u00e9diatement identifi\u00e9e\u00a0!<\/p>\n

\"\"<\/p>\n

<\/h2>\n

Le logo dynamique, encore une autre d\u00e9clinaison<\/h2>\n

Animer son logo, c\u2019est le rendre plus vivant, et ce peut \u00eatre une tr\u00e8s bonne mani\u00e8re de l\u2019int\u00e9grer \u00e0 la fin d\u2019une vid\u00e9o, ou m\u00eame en page d\u2019accueil d\u2019un site web.<\/p>\n

Pour cela, on peut le d\u00e9composer, et inviter les diff\u00e9rents \u00e9l\u00e9ments \u00e0 se rejoindre pour le former. Faire un zoom sur lui. L\u2019entourer d\u2019un halo lumineux. Juste le faire bouger et danser sur place. Ou encore le faire interagir avec d\u2019autres \u00e9l\u00e9ments en fonction des p\u00e9riodes de l\u2019ann\u00e9e\u00a0: si votre logo repr\u00e9sente une chaussure, elle peut s\u2019orner d\u2019un n\u0153ud rouge \u00e0 No\u00ebl, \u00eatre entour\u00e9e de fleurs qui \u00e9closent au printemps\u2026<\/p>\n

Vous restez dans une temporalit\u00e9 tr\u00e8s br\u00e8ve, mais qui cr\u00e9e un \u00e9v\u00e9nement en soi (comme les fameux Doodle de Google, qui en sont un tr\u00e8s bon exemple).<\/p>\n

\"Logo<\/p>\n

D\u00e9cliner un logo, c\u2019est lui offrir de multiples vies. Mais il est essentiel qu\u2019elles soient toutes en coh\u00e9rence avec l\u2019image originale.<\/p>\n

Il s\u2019agit de diff\u00e9rents reflets d\u2019une identit\u00e9, pas de nouvelles cr\u00e9ations totalement diff\u00e9rentes. C\u2019est parfois plus difficile de trouver le bon dosage entre la diff\u00e9rence et la ressemblance. Mais y parvenir, c\u2019est aussi d\u00e9montrer que le logo originel est suffisamment fort et puissant pour endosser ces multiples d\u00e9clinaisons. Et \u00e7a, c\u2019est plut\u00f4t un gage de r\u00e9ussite\u00a0!<\/p>\n

Pour vous accompagner dans la d\u00e9clinaison de votre logo vous pouvez d\u00e9poser gratuitement une annonce sur Graphiste.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9er son logo est d\u00e9j\u00e0 une \u00e9tape importante. Tr\u00e8s importante. Il faut pourtant aller plus loin encore, et voir comment le d\u00e9cliner. Tout simplement parce qu\u2019il existe un nombre presque illimit\u00e9 d\u2019occasions o\u00f9 vous aurez besoin d\u2019afficher votre identit\u00e9. Et que vous avez droit, voire le devoir, d\u2019\u00eatre vous-m\u00eame de plusieurs mani\u00e8res diff\u00e9rentes.   Plusieurs […]<\/p>\n","protected":false},"author":5,"featured_media":4003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo"],"acf":[],"yoast_head":"\nD\u00e9cliner un logo\u00a0: mode d'emploi - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er son logo est d\u00e9j\u00e0 une \u00e9tape importante. Tr\u00e8s importante. Il faut pourtant aller plus loin encore, et voir comment le d\u00e9cliner. 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