{"id":3885,"date":"2017-05-30T10:40:12","date_gmt":"2017-05-30T08:40:12","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=3885"},"modified":"2025-08-20T17:22:41","modified_gmt":"2025-08-20T15:22:41","slug":"motion-design-conseils-succes","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/motion-design-conseils-succes\/","title":{"rendered":"Motion design\u00a0: Les raisons de son succ\u00e8s"},"content":{"rendered":"<p>Le motion design est partout\u00a0! Enfin, surtout sur internet. Si l\u2019on se fie \u00e0 l\u2019engouement qu\u2019il semble susciter, il ne devrait bient\u00f4t plus y avoir de sites qui ne l\u2019utilisent pas.<\/p>\n<p>Mais, au fait, c\u2019est quoi cette technique\u00a0? Et comment se l\u2019approprier au mieux\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<h2>L\u2019ABC du motion design<\/h2>\n<p><a href=\"https:\/\/graphiste.com\/blog\/integrer-motion-design-site-web\" target=\"_blank\" rel=\"noopener noreferrer\">Le motion design<\/a>, c\u2019est de l\u2019animation graphique appliqu\u00e9e au web. Mais il va plus loin encore, puisqu\u2019on y ajoute du son, un m\u00e9lange de techniques, des \u00e9l\u00e9ments aussi bien 2D que 3D, des illustrations, des typographies. L\u2019id\u00e9e est de cr\u00e9er un contenu audiovisuel adapt\u00e9 \u00e0 internet.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15075 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/05\/UDMO.gif\" alt=\"Motion design \" width=\"800\" height=\"600\" \/><\/p>\n<p>Dans le motion design, on retrouve des versions \u00e9volu\u00e9es des GIF, des courtes vid\u00e9os, des d\u00e9monstrations de produits, des bandes-annonces pour des sites\u2026 Animer une infographie pour la rendre plus vivante, y ajouter du son et du mouvement\u2026 C\u2019est toujours du motion design.<\/p>\n<p>Cette technique peut aussi bien \u00eatre utile pour dynamiser des statistiques que pour pr\u00e9senter une activit\u00e9. Et tous les types d\u2019animation peuvent \u00eatre convoqu\u00e9s, du cartoon aux ombres chinoises.<\/p>\n<p>Les professionnels de ce secteur sont donc amen\u00e9s \u00e0 manipuler de nombreux outils diff\u00e9rents, comme \u00e0 communiquer avec les m\u00e9tiers du graphisme ou du son, pour mettre leur design en mouvement. C\u2019est un travail de sp\u00e9cialistes multit\u00e2ches\u00a0!<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/creer-video-motion-design\">6 \u00e9tapes pour cr\u00e9er une vid\u00e9o motion design<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Pourquoi \u00e7a fonctionne\u00a0?<\/h2>\n<p>Les vid\u00e9os sont le format m\u00e9dia qui a le plus de succ\u00e8s en ce moment. Et sans doute celui qui est le plus amen\u00e9 \u00e0 se d\u00e9velopper dans les prochaines ann\u00e9es. Sur Facebook, ce format est celui qui obtient le plus d\u2019engagements, notamment en partage, alors que celui des liens diminue et que celui des photos reste stationnaire.<\/p>\n<p style=\"text-align: center\">\n<p>Ce format am\u00e9liore \u00e9galement le r\u00e9f\u00e9rencement des pages web et contribue au taux d\u2019ouverture des emails. Aujourd\u2019hui, utiliser une<a href=\"https:\/\/graphiste.com\/blog\/astuces-filmer-smartphone\" target=\"_blank\" rel=\"noopener noreferrer\"> vid\u00e9o<\/a>, c\u2019est aller \u00e0 la rencontre de la r\u00e9ussite. Ce qui ne signifie pas qu\u2019il soit n\u00e9cessaire de faire syst\u00e9matiquement appel \u00e0 un cam\u00e9raman et \u00e0 un r\u00e9alisateur\u00a0!<\/p>\n<p>L\u2019une des raisons du succ\u00e8s du motion design, c\u2019est justement son excellent rapport qualit\u00e9\/prix\u00a0: son co\u00fbt est largement inf\u00e9rieur \u00e0 celui d\u2019un tournage et le retour sur investissement est presque assur\u00e9\u00a0!<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/outils-faire-du-motion-design\">7 outils pour faire du motion design<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Comment r\u00e9ussir son motion design<\/h2>\n<p>Pour \u00eatre efficace sur les r\u00e9seaux sociaux, et m\u00eame en g\u00e9n\u00e9ral sur internet, o\u00f9 tout doit aller vite, une vid\u00e9o ne doit pas exc\u00e9der deux minutes. Au-del\u00e0, les internautes seront tr\u00e8s rapidement distraits par d\u2019autres t\u00e2ches plus importantes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15076\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/05\/giphy.gif\" alt=\"motion design\" width=\"640\" height=\"360\" \/><\/p>\n<p>Comme pour n\u2019importe quel outil de communication, il faut le pr\u00e9parer. On parle d\u2019un film, alors on \u00e9tablit un script, dans lequel on d\u00e9finit aussi bien le sujet de la vid\u00e9o, que les types d\u2019images qui seront s\u00e9lectionn\u00e9s. Et on raconte une histoire, avec un d\u00e9but, un milieu et une fin (qui peut \u00eatre un appel \u00e0 l\u2019action).<\/p>\n<p>Il s\u2019agit \u00e9galement de d\u00e9terminer le besoin de voix off, le fond sonore utilis\u00e9 (musique, chanson\u2026). Pour toutes ces \u00e9tapes, on peut parler de sound design (et oui, c\u2019est aussi un m\u00e9tier\u00a0!).<\/p>\n<p>Il ne faut pas non plus oublier les \u00e9ventuels sous-titres (sur les r\u00e9seaux sociaux, de nombreuses personnes regardent les <a href=\"https:\/\/graphiste.com\/blog\/comment-optimiser-images-web\" target=\"_blank\" rel=\"noopener noreferrer\">images sans le son<\/a>. Il serait dommage qu\u2019ils passent \u00e0 c\u00f4t\u00e9 de votre message).<\/p>\n<p>La vid\u00e9o devra enfin \u00eatre export\u00e9e dans diff\u00e9rents formats (mp4, avi, mov\u2026) pour que sa diffusion soit adapt\u00e9e \u00e0 chacun de vos supports de communication (de la haute d\u00e9finition pour YouTube, pas toujours pour les r\u00e9seaux sociaux).<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;:\u00a0<a href=\"https:\/\/graphiste.com\/blog\/ui-ux-principes-jouer-motion-design\">UI\/UX\u00a0: 8 principes pour jouer sur le Motion Design<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Selon les pr\u00e9visions, dans trois ans \u00e0 peine, le format vid\u00e9o repr\u00e9sentera 80\u00a0% du trafic sur le net. Choisir de s\u2019en priver, c\u2019est d\u2019ores et d\u00e9j\u00e0 se passer d\u2019un outil puissant. Le motion design n\u2019est pas seulement l\u2019avenir\u00a0: il est d\u00e9j\u00e0 pr\u00e9sent\u00a0!<\/p>\n<p>D\u00e9posez gratuitement votre projet de motion design sur <a href=\"https:\/\/graphiste.com\/\">Graphiste.com<\/a> et trouvez un professionnel parmi plus de <a href=\"https:\/\/graphiste.com\/categories\/montage-video\/users\">800 monteurs vid\u00e9o freelances<\/a> inscrits sur le site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le motion design est partout\u00a0! Enfin, surtout sur internet. Si l\u2019on se fie \u00e0 l\u2019engouement qu\u2019il semble susciter, il ne devrait bient\u00f4t plus y avoir de sites qui ne l\u2019utilisent pas. Mais, au fait, c\u2019est quoi cette technique\u00a0? Et comment se l\u2019approprier au mieux\u00a0? &nbsp; L\u2019ABC du motion design Le motion design, c\u2019est de l\u2019animation [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[105],"tags":[],"class_list":["post-3885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Motion design\u00a0: Les raisons de son succ\u00e8s - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Le motion design est partout\u00a0! Enfin, surtout sur internet. 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