{"id":3618,"date":"2017-04-13T10:40:23","date_gmt":"2017-04-13T08:40:23","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=3618"},"modified":"2025-08-20T17:22:41","modified_gmt":"2025-08-20T15:22:41","slug":"photo-de-couverture-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/photo-de-couverture-reseaux-sociaux\/","title":{"rendered":"5 conseils pour r\u00e9ussir sa photo de couverture"},"content":{"rendered":"<p>Aujourd\u2019hui, les banni\u00e8res sont partout. Et je ne parle pas des banni\u00e8res publicitaires, dont certains consid\u00e8rent qu\u2019elles ont d\u00e9j\u00e0 v\u00e9cu. Non, il est question des banni\u00e8res pour les blogs, pour les pages YouTube, <a href=\"https:\/\/graphiste.com\/blog\/erreurs-visuels-reseaux-sociaux\" target=\"_blank\" rel=\"noopener noreferrer\">pour les r\u00e9seaux sociaux<\/a>\u2026<\/p>\n<p>Elles compl\u00e8tent les images de profil et prennent de plus en plus d\u2019importance. Elles peuvent \u00eatre un redoutable outil de communication, surtout qu\u2019elles sont encore sous-exploit\u00e9es par de nombreux utilisateurs.<\/p>\n<p>Apprenez \u00e0 am\u00e9liorer la v\u00f4tre\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Une banni\u00e8re \u00e0 la bonne taille<\/h2>\n<p>Pour gagner du temps, il pourrait \u00eatre tentant de cr\u00e9er une seule banni\u00e8re et de l\u2019utiliser un peu partout. Apr\u00e8s tout, il suffit de la recadrer un peu pour qu\u2019elle s\u2019adapte, non\u00a0?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18466\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/Banner-Sizes-01.jpg\" alt=\"\" width=\"783\" height=\"783\" \/><\/p>\n<p>J\u2019ose esp\u00e9rer que je n\u2019ai pas besoin de vous dire qu\u2019il s\u2019agit d\u2019un raccourci qui peut vous faire perdre beaucoup d\u2019effets. Une bonne banni\u00e8re est sp\u00e9cifiquement con\u00e7ue pour le site sur lequel elle doit s\u2019int\u00e9grer.<\/p>\n<p>Ce qui permet de profiter de toutes les sp\u00e9cificit\u00e9s dudit site\u00a0: l\u2019image de profil de Facebook s\u2019inclut dans la banni\u00e8re au bon endroit, sans couvrir le texte\u2026 Et de m\u00eame pour les autres pages.<\/p>\n<p>Les dimensions\u00a0des photos de couverture sur les r\u00e9seaux-sociaux&nbsp;:<\/p>\n<ul>\n<li>Photo de couverture Facebook\u00a0: 851\u00d7315 pixels<\/li>\n<li>Photo de couverture Twitter&nbsp;: 1500\u00d7500 pixels<\/li>\n<li>Banni\u00e8re YouTube&nbsp;: 2560\u00d71440 pixels<\/li>\n<li>Banni\u00e8re des pages LinkedIn&nbsp;: 1850\u00d7200 pixels minimum<\/li>\n<li>Photo de couverture Google+&nbsp;: 1080\u00d7608 pixels<\/li>\n<\/ul>\n<p>Retrouvez notre <a href=\"https:\/\/graphiste.com\/blog\/tailles-visuels-reseaux-sociaux\">guide des tailles pour les\u00a0images sur les r\u00e9seaux sociaux<\/a>.<\/p>\n<p>Les ratios et les dimensions ne se ressemblent pas. Autant cr\u00e9er \u00e0 chaque fois un visuel diff\u00e9rent, m\u00eame si sa base est identique.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Une banni\u00e8re pour chacun<\/h2>\n<p>M\u00eame si le fond blanc devient de plus en plus la norme, pour des questions de lisibilit\u00e9, ce ne sera pas n\u00e9cessairement le cas de la page qui accueillera votre banni\u00e8re.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13160\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/09\/banner-with-fruits-theme-plum-melon-watercolor-illustration-template_83728-876.jpg\" alt=\"banni\u00e8re web inspiration\" width=\"626\" height=\"626\" \/><\/p>\n<p>Vous pourriez aussi trouver pertinent de cr\u00e9er une banni\u00e8re avec des couleurs qui refl\u00e8tent celles du site qui l\u2019accueille. C\u2019est le genre de d\u00e9tails qui cr\u00e9ent une harmonie pour l\u2019internaute et qui int\u00e8grent parfaitement votre bandeau dans son environnement.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13618\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/10\/40128153_1811910388864506_3116727612018262016_o-e1570025757279.jpg\" alt=\"facebook banner inspiration cover\" width=\"650\" height=\"246\" \/><\/p>\n<p>Il peut donc \u00eatre int\u00e9ressant de concevoir quelques modifications entre vos diff\u00e9rentes pr\u00e9sentations et photos de couverture.<\/p>\n<p>Attention cependant \u00e0 ne pas trop vous \u00e9parpiller\u00a0: votre banni\u00e8re doit toujours \u00eatre en accord avec votre charte graphique\u00a0! Votre logo, s\u2019il est pr\u00e9sent\u00e9, doit ainsi \u00eatre clairement identifiable.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-3620\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/04\/capture-340-1024x356.jpg\" alt=\"\" width=\"810\" height=\"282\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>3. La mise en page<\/h2>\n<p>Comme pour tout \u00e9l\u00e9ment graphique, la mise en page est importante. On soigne donc l\u2019alignement, y compris celui des \u00e9l\u00e9ments de texte.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17063\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/outils-banniere-web-snappa.png\" alt=\"outils banni\u00e8re web snappa\" width=\"650\" height=\"372\" \/><\/p>\n<p>Les logiciels graphiques utilisent un outil grille qui permet de v\u00e9rifier que tout est bien sur la m\u00eame ligne. C\u2019est important pour \u00e9viter que le regard ne s\u2019\u00e9gare (ce qui est possible m\u00eame sur un visuel aussi \u00e9troit qu\u2019une banni\u00e8re).<\/p>\n<p>Et, encore une fois, pensez \u00e0 v\u00e9rifier si d\u2019autres \u00e9l\u00e9ments viendront se superposer \u00e0 votre banni\u00e8re, comme les photos de profil ou des boutons cliquables.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/outils-creer-bannieres-web\">4 outils pour cr\u00e9er de superbes banni\u00e8res web<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>4. La typographie<\/h2>\n<p>La banni\u00e8re doit \u00eatre lisible. Elle sert de support \u00e0 votre nom, il faut donc qu\u2019il occupe la position centrale. Et il ne doit pas \u00eatre \u00e9crit en caract\u00e8res trop fantaisistes, au risque de g\u00eaner la lecture.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15930\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/01\/black-friday-exemple-de-pub-banniere.gif\" alt=\"\" width=\"1130\" height=\"498\" \/><\/p>\n<p>Relisez nos conseils sur la typographie pour accorder vos polices de caract\u00e8re entre elles.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/inspiration-bannieres-originales-site\" target=\"_blank\" rel=\"noopener noreferrer\">Inspiration&nbsp;: 10 banni\u00e8res originales pour votre site<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>5. Les couleurs<\/h2>\n<p>Ne chargez pas trop la banni\u00e8re. Ni en incluant trop d\u2019\u00e9l\u00e9ments visuels, ni avec une accumulation de couleurs.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13594\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/10\/orange-bleue-affiche-nbanniere-inspiration-e1570009955399.jpg\" alt=\"affiche creative pour sportive Facebook\" width=\"650\" height=\"366\" \/><\/p>\n<p>C\u2019est un support de communication graphique\u00a0: donc 2 \u00e0 3 couleurs principales, pas plus\u00a0!<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/idees-creatives-booster-ventes-e-commerce\">E-commerce&nbsp;: 10 id\u00e9es cr\u00e9atives pour booster vos ventes<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>L\u2019avantage d\u2019une banni\u00e8re, c\u2019est qu\u2019elle peut se modifier fr\u00e9quemment. Pas toutes les semaines, ce qui serait contre-productif.<\/p>\n<p>Mais \u00e0 l\u2019approche de certains \u00e9v\u00e9nements ou pour signaler une nouvelle offre ou une r\u00e9compense obtenue, il serait dommage de ne pas le mettre en avant dans son bandeau.<\/p>\n<p>Il a autant d\u2019importance que la photo de profil, il est presque une extension de votre logo. Mais il vous permet plus de libert\u00e9\u00a0; profitez-en\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui, les banni\u00e8res sont partout. Et je ne parle pas des banni\u00e8res publicitaires, dont certains consid\u00e8rent qu\u2019elles ont d\u00e9j\u00e0 v\u00e9cu. Non, il est question des banni\u00e8res pour les blogs, pour les pages YouTube, pour les r\u00e9seaux sociaux\u2026 Elles compl\u00e8tent les images de profil et prennent de plus en plus d\u2019importance. Elles peuvent \u00eatre un redoutable [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 conseils pour r\u00e9ussir sa photo de couverture - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui, les banni\u00e8res sont partout. Et je ne parle pas des banni\u00e8res publicitaires, dont certains consid\u00e8rent qu\u2019elles ont d\u00e9j\u00e0 v\u00e9cu. 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