{"id":3392,"date":"2017-03-07T10:40:05","date_gmt":"2017-03-07T09:40:05","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=3392"},"modified":"2025-08-20T17:22:41","modified_gmt":"2025-08-20T15:22:41","slug":"creation-newsletters","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/creation-newsletters\/","title":{"rendered":"10 conseils pour faire une newsletter efficace"},"content":{"rendered":"<p>La <a href=\"https:\/\/graphiste.com\/blog\/bestof-webdesign-reussir-newsletter\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter<\/a> reste un outil incontournable de communication.<\/p>\n<p>M\u00eame si son taux d\u2019ouverture peut parfois sembler d\u00e9mesur\u00e9ment peu \u00e9lev\u00e9 (de l\u2019ordre de 30 \u00e0 40 % en moyenne en France), sa rentabilit\u00e9 reste av\u00e9r\u00e9e.<\/p>\n<p>Si le sujet de votre email va convaincre les internautes de l\u2019ouvrir, c\u2019est bien son contenu qui lui donnera envie de le lire\u2026 et de s\u2019int\u00e9resser aux suivants. Or, pour les emails encore plus que pour les sites, c\u2019est l\u2019apparence qui retiendra l\u2019attention du lecteur&nbsp;!<\/p>\n<p>Voici quelques conseils pour faire une newsletter efficace\u2026<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00c9quilibrez le ratio texte \/ images dans la newsletter<\/h2>\n<p>Une newsletter tout en images serait certainement tr\u00e8s visuelle, tr\u00e8s ax\u00e9e sur le design\u2026 mais\u00a0 finalement peu int\u00e9ressante \u00e0 lire.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15531\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2014\/06\/Newsletter-Sections.png\" alt=\"\" width=\"360\" height=\"1040\" \/><\/p>\n<p>Pire, elle pourrait \u00eatre class\u00e9e dans les spams avant m\u00eame que vos primo-abonn\u00e9s n\u2019aient eu une chance de la lire (surtout si les images sont trop lourdes). L\u2019\u00e9quilibre id\u00e9al est de 60 % de texte et 40 % d\u2019images.<\/p>\n<p>Le fait que votre mailing puisse contenir du texte permet aussi son ouverture pour les utilisateurs qui ne chargeront pas les images\u2026 sauf si votre texte les incite \u00e0 effectuer cette action\u00a0!<\/p>\n<p>Pensez \u00e0 optimiser vos images, \u00e0 utiliser les balises &lt;alt&gt; pour les d\u00e9crire m\u00eame \u00e0 ceux qui ne les t\u00e9l\u00e9chargent pas&#8230; et \u00e0 les rendre cliquables pour optimiser l\u2019efficacit\u00e9 du mail. Gardez \u00e0 l&#8217;esprit que la majorit\u00e9 des liens cliqu\u00e9s dans une newsletter sont positionn\u00e9s sur des images.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/comment-faire-une-newsletter-pertinente\">Comment faire une newsletter pertinente&nbsp;?<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Structurez les informations de la newsletter<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15532\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2014\/06\/email-exemple-newsletter_2-e1576596356637.jpg\" alt=\"\" width=\"369\" height=\"1000\" \/><\/p>\n<p>La mise en page de votre newsletter est essentielle\u00a0: pensez en blocs\u00a0!<\/p>\n<p>La structure doit guider la lecture\u00a0: vos clients doivent rapidement identifier les diff\u00e9rentes parties ou sujets de votre mail. Pour une question d\u2019\u00e9quilibre, il est pr\u00e9conis\u00e9 que ces blocs soient \u00e0 peu pr\u00e8s de dimensions similaires (ou que leur taille soit en rapport avec l\u2019importance que vous leur accordez).<\/p>\n<blockquote><p>Un bloc court qui incite \u00e0 se rendre sur votre site pour lire la suite sera <strong>pr\u00e9f\u00e9rable<\/strong> \u00e0 un pensum que peu de personnes liront en entier sur leur logiciel de messagerie.<\/p><\/blockquote>\n<p>Le corps d\u2019un mail est constitu\u00e9 de\u00a0:<\/p>\n<ul>\n<li>une information principale, \u00e0 situer au-dessus de la <a href=\"https:\/\/graphiste.com\/blog\/comprendre-lexique-graphiste\" target=\"_blank\" rel=\"noopener noreferrer\">ligne de flottaison<\/a>\u00a0: n\u2019attendez pas la fin du mail pour inclure votre appel \u00e0 l\u2019action\u00a0!<\/li>\n<li>Des blocs de contenu, liant image et texte. Ils peuvent \u00eatre situ\u00e9s les uns \u00e0 la suite des autres, mais aussi en colonnes.<\/li>\n<li>Vos logos et appels \u00e0 l\u2019action\u00a0: c\u2019est aussi votre identit\u00e9 que vous mettez en avant.<\/li>\n<\/ul>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/6-outils-newsletter\">Les meilleurs outils pour r\u00e9ussir la cr\u00e9ation d\u2019une newsletter<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Soignez l&#8217;apparence de la newsletter<\/h2>\n<p>Votre but est de favoriser la lecture de la newsletter.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15530\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2014\/06\/hm-template-email-newsletters-e1576596142657.jpg\" alt=\"\" width=\"436\" height=\"1000\" \/><\/p>\n<p>Pour faire la newsletter, vous privil\u00e9gierez&nbsp;:<\/p>\n<ul>\n<li>un fond clair et des polices sombres, qui fatiguent moins les yeux\u00a0;<\/li>\n<li>une typographie plut\u00f4t classique pour le corps du texte (m\u00eame si rien n\u2019emp\u00eache un peu de fantaisie dans les titres)\u00a0;<\/li>\n<li>un alignement des textes \u00e0 gauche ou \u00e0 droite\u00a0: la justification peut entra\u00eener des probl\u00e8mes de mise en page sur certaines messageries\u00a0;<\/li>\n<li>la charte graphique d\u00e9j\u00e0 utilis\u00e9e pour votre site internet\u00a0: vous devez \u00eatre ais\u00e9ment reconnaissable, d\u2019une newsletter \u00e0 l\u2019autre\u00a0;<\/li>\n<li>des appels \u00e0 l\u2019action pr\u00e9sent\u00e9s avec des boutons en couleurs contrast\u00e9es, facilement reconnaissables\u00a0;<\/li>\n<li>l\u2019adaptation \u00e0 tous les supports\u00a0: m\u00eame une newsletter doit \u00eatre responsive, pour rester aussi agr\u00e9able \u00e0 lire sur mobile que sur \u00e9cran.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15533\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2014\/06\/email-exemple-structure-image-e1576596552836.jpg\" alt=\"\" width=\"400\" height=\"809\" \/><\/p>\n<p>Il n\u2019existe pas qu\u2019une seule mani\u00e8re de pr\u00e9senter une newsletter\u00a0: adaptez son apparence \u00e0 votre secteur d\u2019activit\u00e9. La newsletter d\u2019un courtier en assurances ne sera pas la m\u00eame que celle d\u2019un artiste ou d\u2019un vendeur de savons bio faits main\u2026<\/p>\n<p>Et cette diff\u00e9rence doit tout de suite sauter aux yeux\u00a0! Par ailleurs, m\u00eame si vous devez conserver une identit\u00e9 clairement affich\u00e9e pensant plusieurs mails de suite, n\u2019oubliez pas aussi de changer le design de votre newsletter ponctuellement.<\/p>\n<p>Les modes du design \u00e9voluent et vous avez tout int\u00e9r\u00eat \u00e0 les utiliser\u00a0: un peu de cinematic, des vid\u00e9os cliquables, des gifs anim\u00e9s, des emojis\u2026 Ce sont autant d\u2019\u00e9l\u00e9ments qui font en ce moment les beaux jours de l\u2019emailing\u00a0!<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/7-conseils-optimiser-design-dune-newsletter\">7 conseils pour optimiser le design d\u2019une newsletter<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>N\u2019h\u00e9sitez pas \u00e0 partager ci-dessous les liens vers vos newsletters pr\u00e9f\u00e9r\u00e9es, qui pourront servir d\u2019inspiration \u00e0 tous. Si vous avez besoin d&#8217;un graphiste pour faire votre newsletter d\u00e9posez gratuitement une annonce sur <a href=\"https:\/\/graphiste.com\/\">Graphiste.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La newsletter reste un outil incontournable de communication. M\u00eame si son taux d\u2019ouverture peut parfois sembler d\u00e9mesur\u00e9ment peu \u00e9lev\u00e9 (de l\u2019ordre de 30 \u00e0 40 % en moyenne en France), sa rentabilit\u00e9 reste av\u00e9r\u00e9e. Si le sujet de votre email va convaincre les internautes de l\u2019ouvrir, c\u2019est bien son contenu qui lui donnera envie de [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment faire une newsletter efficace ? 10 conseils \u00e0 suivre<\/title>\n<meta name=\"description\" content=\"La newsletter reste un outil incontournable de communication. M\u00eame si son taux d\u2019ouverture peut parfois sembler d\u00e9mesur\u00e9ment peu \u00e9lev\u00e9 (de l\u2019ordre de 30 \u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiste.com\/blog\/creation-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment faire une newsletter efficace ? 10 conseils \u00e0 suivre\" \/>\n<meta property=\"og:description\" content=\"La newsletter reste un outil incontournable de communication. M\u00eame si son taux d\u2019ouverture peut parfois sembler d\u00e9mesur\u00e9ment peu \u00e9lev\u00e9 (de l\u2019ordre de 30 \u00e0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiste.com\/blog\/creation-newsletters\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphiste.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/graphistesfreelances\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-07T09:40:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T15:22:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/03\/reussir-newsletter-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thomas Lazzaroni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totolazza\" \/>\n<meta name=\"twitter:site\" content=\"@Graphistecom\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Lazzaroni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/\"},\"author\":{\"name\":\"Thomas Lazzaroni\",\"@id\":\"https:\/\/graphiste.com\/blog\/#\/schema\/person\/cc3b0a678aeffcae19ecc599eaf679e5\"},\"headline\":\"10 conseils pour faire une newsletter efficace\",\"datePublished\":\"2017-03-07T09:40:05+00:00\",\"dateModified\":\"2025-08-20T15:22:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/\"},\"wordCount\":784,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/03\/reussir-newsletter-1.png\",\"articleSection\":[\"Newsletter\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/graphiste.com\/blog\/creation-newsletters\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/\",\"url\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/\",\"name\":\"Comment faire une newsletter efficace ? 10 conseils \u00e0 suivre\",\"isPartOf\":{\"@id\":\"https:\/\/graphiste.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/graphiste.com\/blog\/creation-newsletters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/03\/reussir-newsletter-1.png\",\"datePublished\":\"2017-03-07T09:40:05+00:00\",\"dateModified\":\"2025-08-20T15:22:41+00:00\",\"description\":\"La newsletter reste un outil incontournable de communication. 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