{"id":3157,"date":"2017-01-31T10:40:29","date_gmt":"2017-01-31T09:40:29","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=3157"},"modified":"2022-11-10T14:17:31","modified_gmt":"2022-11-10T13:17:31","slug":"creer-humeurs-moodboard","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/creer-humeurs-moodboard\/","title":{"rendered":"Comment cr\u00e9er un moodboard efficace\u00a0?"},"content":{"rendered":"<p><em>Mis \u00e0 jour le 19\/09\/2018<\/em> &#8211; Le moodboard est bien plus qu\u2019un tableau d\u2019humeur. C\u2019est un v\u00e9ritable outil pour faire le point sur ses inspirations et pour communiquer avec son graphiste.<\/p>\n<p>Il sert, entre autres, \u00e0 d\u00e9terminer quelle orientation vous voulez donner \u00e0 son <a href=\"https:\/\/graphiste.com\/blog\/erreurs-identite-visuelle\" target=\"_blank\" rel=\"noopener noreferrer\">identit\u00e9 graphique<\/a>. Apprenez comment cr\u00e9er le v\u00f4tre.<\/p>\n<h2>Que trouve-t-on sur un moodboard\u00a0?<\/h2>\n<p>Sur votre moodboard, vous avez le droit d\u2019inclure, \u00e0 peu de chose pr\u00e8s\u2026 tout ce qui vous pla\u00eet\u00a0! Des images, des couleurs, des textures, des photos, des publicit\u00e9s, des illustrations, des typographies\u2026<\/p>\n<p>La premi\u00e8re t\u00e2che, avant m\u00eame de constituer votre moodboard, sera de rassembler tous ces \u00e9l\u00e9ments.<\/p>\n<p>Au d\u00e9part, ne faites pas le tri\u00a0: accumulez.<\/p>\n<blockquote><p>Pour cette \u00e9tape, vous pouvez r\u00e9server un tableau priv\u00e9 sur Pinterest, collez plein de petits papiers dans un carnet d\u00e9di\u00e9, entassez le tout dans une bo\u00eete\u2026<\/p><\/blockquote>\n<p>Ce n\u2019est pas le choix du proc\u00e9d\u00e9 qui compte, mais la mani\u00e8re dont vous le remplissez. Plus vous serez complet, plus votre moodboard en dira long sur vos go\u00fbts esth\u00e9tiques.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7963 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/moodbaord-elements.png\" alt=\"Moodboard \u00e9l\u00e9ments\" width=\"600\" height=\"500\" \/><\/p>\n<h2>Il faut savoir trier<\/h2>\n<p>Si vous avez bien travaill\u00e9, vous avez conserv\u00e9 un nombre certain de donn\u00e9es qui doivent vous servir d\u2019inspiration graphique. Vous en avez peut-\u00eatre m\u00eame un peu trop.<\/p>\n<p>Il va \u00eatre temps d\u2019effectuer un petit tri. Plusieurs options s\u2019offrent \u00e0 vous\u00a0:<\/p>\n<ul>\n<li>Proc\u00e9der \u00e0 un \u00e9cr\u00e9mage et ne garder que les pistes qui vous plaisent le plus<\/li>\n<li>Regrouper les \u00e9l\u00e9ments visuels par types ou couleurs, afin de rep\u00e9rer ceux qui reviennent le plus souvent<\/li>\n<li>D\u00e9cider de remplir le template d\u2019un moodboard vide avec les \u00e9l\u00e9ments les plus parlants de votre s\u00e9lection (ce qui implique de pr\u00e9d\u00e9finir un nombre limit\u00e9 de pistes). A ce stade, il peut s\u2019av\u00e9rer n\u00e9cessaire de remplir plusieurs tableaux pour remettre vos id\u00e9es au clair.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Chacun de ces choix a pour objectif de vous aider \u00e0 faire le v\u00f4tre.<\/p>\n<p>Dans la plupart des cas, vous constaterez que le simple fait d\u2019\u00e9taler devant vous toutes les images conserv\u00e9es fera d\u00e9j\u00e0 appara\u00eetre des premi\u00e8res tendances assez claires. Ce seront des teintes ou une ambiance qui reviendront plus souvent que d\u2019autres.<\/p>\n<p>En cours de route, vous \u00e9liminerez les concepts qui contrastent trop avec les autres, qui ne s\u2019accordent pas ensemble et, de mani\u00e8re naturelle, une ambiance se dessinera.<\/p>\n<blockquote><p>Lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/raisons-creer-moodboard\" target=\"_blank\" rel=\"noopener noreferrer\">5 raisons de cr\u00e9er un moodboard<\/a><\/p><\/blockquote>\n<h2>Donner le ton<\/h2>\n<p>Une fois le premier tri effectu\u00e9, il est temps de r\u00e9ellement <a href=\"https:\/\/graphiste.com\/blog\/outils-gratuits-creer-moodboard\" target=\"_blank\" rel=\"noopener noreferrer\">construire votre moodboard<\/a>. Il ne doit pas comporter trop d\u2019\u00e9l\u00e9ments\u00a0:<\/p>\n<ul>\n<li>Une dizaine de visuels types, tous genres confondus<\/li>\n<li>Une palette reprenant les couleurs principales issues de ces visuels (ces teintes ne doivent pas \u00eatre trop nombreuses\u00a0: ce seront celles de votre future identit\u00e9 graphique).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>C\u00f4t\u00e9 pr\u00e9sentation, alignez les derniers visuels restants sur <a href=\"https:\/\/graphiste.com\/blog\/utiliser-grilles-graphisme\" target=\"_blank\" rel=\"noopener noreferrer\">une grille<\/a>, en conservant une bordure blanche pour chacun d\u2019entre eux. Ils seront plus lisibles de cette mani\u00e8re.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7964 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/exemple-moodboard.png\" alt=\"Exemple moodboard\" width=\"600\" height=\"551\" \/><\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/inspiration-10-exemples-de-moodboards-reussis\" target=\"_blank\" rel=\"noopener noreferrer\">Inspiration&nbsp;: 10 exemples de moodboards r\u00e9ussis<\/a><\/p><\/blockquote>\n<p>Un moodboard doit parler par lui-m\u00eame. Certains consid\u00e8rent m\u00eame qu\u2019il devrait presque se comprendre sans \u00eatre comment\u00e9. Il doit aussi pouvoir se r\u00e9sumer en quelques mots\u2026 qui parfois apparaissent clairement sur le moodboard, au hasard des visuels s\u00e9lectionn\u00e9s.<\/p>\n<p>Le moodboard est aujourd\u2019hui utilis\u00e9 dans de nombreux domaines diff\u00e9rents. Si on le retrouve \u00e9videmment c\u00f4t\u00e9 graphique, il sert aussi de support de communication dans la publicit\u00e9, le r\u00e9dactionnel, la mode ou la d\u00e9coration.<\/p>\n<p>L\u2019aspect visuel n\u2019est donc pas toujours le seul \u00e0 ressortir de ces tableaux de tendance. Ce tableau est \u00e0 la fois tr\u00e8s explicite\u2026 et tr\u00e8s symbolique. Il donne une tonalit\u00e9, une base de travail\u2026<\/p>\n<p>Pour obtenir un r\u00e9sultat final conforme aux attentes plac\u00e9 dans le moodboard, il ne faut surtout pas n\u00e9gliger les \u00e9changes qui peuvent l\u2019entourer.<\/p>\n<p>Si vous \u00eates en panne d&#8217;inspiration, d\u00e9couvrez <a href=\"https:\/\/graphiste.com\/blog\/5-inspiration-trouver-idee-creative\">nos conseils pour trouver des id\u00e9es cr\u00e9atives<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em>R\u00e9dig\u00e9 par M\u00e9lanie De Coster<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mis \u00e0 jour le 19\/09\/2018 &#8211; Le moodboard est bien plus qu\u2019un tableau d\u2019humeur. C\u2019est un v\u00e9ritable outil pour faire le point sur ses inspirations et pour communiquer avec son graphiste. Il sert, entre autres, \u00e0 d\u00e9terminer quelle orientation vous voulez donner \u00e0 son identit\u00e9 graphique. Apprenez comment cr\u00e9er le v\u00f4tre. Que trouve-t-on sur un [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[88],"tags":[55],"class_list":["post-3157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment cr\u00e9er un moodboard efficace\u00a0? - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Mis \u00e0 jour le 19\/09\/2018 - Le moodboard est bien plus qu\u2019un tableau d\u2019humeur. 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