{"id":27307,"date":"2022-07-01T01:00:00","date_gmt":"2022-06-30T23:00:00","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=27307"},"modified":"2022-11-03T09:16:36","modified_gmt":"2022-11-03T08:16:36","slug":"finitions-impression-print","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/finitions-impression-print\/","title":{"rendered":"Impression&nbsp;:\u00a0 7 types de finitions pour votre communication print"},"content":{"rendered":"<p>Le <a href=\"https:\/\/graphiste.com\/blog\/techniques-impression-print\">print<\/a> est un grand classique de la <a href=\"https:\/\/graphiste.com\/blog\/supports-de-communication-pour-votre-entreprise\">communication d\u2019entreprise<\/a>. M\u00eame \u00e0 l\u2019heure du num\u00e9rique, il est impossible de s\u2019en passer. Pour autant, s\u2019il s\u2019agit d\u2019un support de communication classique, le print est en perp\u00e9tuelle modernisation, et fait preuve de cr\u00e9ativit\u00e9 et d\u2019innovation. Les nombreuses finitions qu\u2019il est possible d\u2019apporter au support imprim\u00e9 vous aideront \u00e0 faire la diff\u00e9rence, et \u00e0 marquer les esprits de vos clients. Voici 7 types de finitions pour votre communication print.<\/p>\n<p>&nbsp;<\/p>\n<h2>1. Le pelliculage<\/h2>\n<figure id=\"attachment_27311\" aria-describedby=\"caption-attachment-27311\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27311 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/06\/Pelliculage.jpg\" alt=\"types_finitions_print\" width=\"700\" height=\"473\" \/><figcaption id=\"caption-attachment-27311\" class=\"wp-caption-text\">\u00a9 <a href=\"https:\/\/graphiste.com\/pictures\/189215\" target=\"_blank\" rel=\"noopener noreferrer\">PerluetteDesign<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Le <a href=\"https:\/\/graphiste.com\/blog\/impression-pelliculage-ou-vernis-creations\">pelliculage<\/a> est une finition d\u2019impression tr\u00e8s classique qui consiste \u00e0 appliquer une pellicule plastique tr\u00e8s fine sur le document imprim\u00e9.<\/p>\n<p>Le pelliculage est g\u00e9n\u00e9ralement utilis\u00e9 sur\u00a0:<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>les cartes de visite ;<\/li>\n<li>les livrets ;<\/li>\n<li>les pochettes \u00e0 rabats ;<\/li>\n<li>les livres.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<\/div>\n<\/div>\n<\/div>\n<p>Parmi les plus traditionnels, on retrouve bien \u00e9videmment le pelliculage brillant ou mat. Mais il existe d\u2019autres techniques de pelliculage offrant une large gamme d\u2019effets pour sublimer le document, comme l\u2019ac\u00e9tate, le soft touch, l\u2019argent et l\u2019or, l\u2019holographique, etc.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. La plastification<\/h2>\n<p>La plastification est une finition d\u2019impression avec une fonction plus pratique qu\u2019esth\u00e9tique. La technique consiste ici \u00e0 apposer une pellicule plastique transparente au recto verso du document imprim\u00e9. Une pellicule qui peut \u00eatre plus ou moins \u00e9paisse, de mani\u00e8re \u00e0 prot\u00e9ger le support contre l\u2019humidit\u00e9, la manipulation, etc.<\/p>\n<p>La plastification est une technique g\u00e9n\u00e9ralement employ\u00e9e pour les documents\u00a0en format A3, A4 et A5\u00a0:<\/p>\n<ul>\n<li>les <a href=\"https:\/\/graphiste.com\/blog\/conseils-menu-restaurant\">menus de restaurants<\/a> ;<\/li>\n<li>les affiches ext\u00e9rieures ;<\/li>\n<li>les supports techniques ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Notons que la plastification peut participer \u00e0 l\u2019esth\u00e9tique du document gr\u00e2ce \u00e0 un rendu mat, brillant, ou m\u00eame satin\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Le vernis<\/h2>\n<figure id=\"attachment_27310\" aria-describedby=\"caption-attachment-27310\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27310 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/06\/Verni-s_C3_A9lectif.jpg\" alt=\"types_finitions_print\" width=\"700\" height=\"473\" \/><figcaption id=\"caption-attachment-27310\" class=\"wp-caption-text\">\u00a9 <a href=\"https:\/\/graphiste.com\/pictures\/98781\" target=\"_blank\" rel=\"noopener noreferrer\">etiennebahu<\/a><\/figcaption><\/figure>\n<p>Le <a href=\"https:\/\/graphiste.com\/blog\/impression-pelliculage-ou-vernis-creations\">vernis<\/a> est une finition d\u2019impression qui consiste \u00e0 appliquer une couche d\u2019encre transparente au document. Brillant, mat, paillet\u00e9, m\u00e9tallis\u00e9 ou nacr\u00e9\u2026 le vernis offre une jolie finition haut de gamme, avec un effet tant\u00f4t iris\u00e9, tant\u00f4t m\u00e9tallique, ou encore p\u00e9tillant selon vos choix.<\/p>\n<ul>\n<li>Le vernis est tr\u00e8s utilis\u00e9 sur les cartes de visite.<\/li>\n<\/ul>\n<p>Parmi les solutions offertes par cette technique, se trouve le vernis s\u00e9lectif qui permet d\u2019appliquer la finition sur les zones sp\u00e9cifiques souhait\u00e9es sur le document. Le vernis 3D permet quant \u00e0 lui de donner du relief, ou de mettre en avant une zone sp\u00e9cifique du document. Ces deux options sont parfaites pour d\u00e9marquer un \u00e9l\u00e9ment du fond, le tout avec un rendu luxueux.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. La dorure \u00e0 chaud<\/h2>\n<figure id=\"attachment_27315\" aria-describedby=\"caption-attachment-27315\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27315 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/06\/Dorure__C3_A0_chaud.jpg\" alt=\"types_finitions_print\" width=\"700\" height=\"600\" \/><figcaption id=\"caption-attachment-27315\" class=\"wp-caption-text\">\u00a9 <a href=\"https:\/\/graphiste.com\/pictures\/124133\" target=\"_blank\" rel=\"noopener noreferrer\">LaPtiteCom<\/a><\/figcaption><\/figure>\n<p>Le marquage \u00e0 chaud, autrement appel\u00e9 <a href=\"https:\/\/graphiste.com\/blog\/impression-utiliser-dorure-a-chaud\">dorure \u00e0 chaud<\/a>, permet d\u2019apporter une finition m\u00e9tallique \u00e0 votre document imprim\u00e9. Cette finition d\u2019impression est parfaite pour embellir le document, et lui apporter un rendu premium.<\/p>\n<p>La dorure \u00e0 chaud est une m\u00e9thode tr\u00e8s souvent employ\u00e9e sur\u00a0:<\/p>\n<ul>\n<li>les cartes d\u2019invitation ;<\/li>\n<li>les faire-part de naissance et de <a href=\"https:\/\/graphiste.com\/blog\/reussir-faire-part-de-mariage\">mariage<\/a> ;<\/li>\n<li>les <a href=\"https:\/\/graphiste.com\/blog\/couverture-de-livre-originale\">couvertures de livres<\/a>.<\/li>\n<\/ul>\n<p>Ici, les couleurs les plus utilis\u00e9es sont l\u2019or et l\u2019argent. Le marquage \u00e0 chaud or permet d\u2019apporter de la dorure \u00e0 votre support, tandis que le marquage \u00e0 chaud argent offre une impression argent\u00e9e. Sachez toutefois que la dorure \u00e0 chaud ne se limite pas \u00e0 ces deux seules teintes. En effet, une vaste palette de couleurs est \u00e9galement envisageable. Films nacr\u00e9s, holographiques, \u00e0 d\u00e9cors\u2026 la technique apporte brillance et relief au document, et permet de mettre en lumi\u00e8re les \u00e9l\u00e9ments du visuel.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Le papier textur\u00e9<\/h2>\n<figure id=\"attachment_27312\" aria-describedby=\"caption-attachment-27312\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-27312\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/06\/Papier_textur_C3_A9.jpg\" alt=\"types_finitions_print\" width=\"700\" height=\"473\" \/><figcaption id=\"caption-attachment-27312\" class=\"wp-caption-text\">\u00a9 <a href=\"https:\/\/graphiste.com\/pictures\/242705\" target=\"_blank\" rel=\"noopener noreferrer\">edensud<\/a><\/figcaption><\/figure>\n<p>Les papiers textur\u00e9s, \u00e9galement appel\u00e9s papiers cr\u00e9atifs, disposent d\u2019un fort <a href=\"https:\/\/graphiste.com\/blog\/impression-comment-choisir-le-bon-grammage-et-taux-dencrage\">grammage<\/a>, et de couleurs et textures originales. Ils apportent un aspect visuel et tactile particuli\u00e8rement haut de gamme et raffin\u00e9 au document imprim\u00e9.<\/p>\n<p>Les papiers textur\u00e9s sont parfaitement adapt\u00e9s \u00e0 la communication \u00e9v\u00e9nementielle et \u00e0 la papeterie d&#8217;entreprise, utilis\u00e9s sur\u00a0:<\/p>\n<ul>\n<li>les cartes de v\u0153ux ;<\/li>\n<li>les cartes de visite ;<\/li>\n<li>les cartes de correspondance ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Papier textur\u00e9 dor\u00e9, m\u00e9tallis\u00e9, extra blanc, iris\u00e9\u2026 cette finition donne le ton \u00e0 votre document, entre \u00e9l\u00e9gance, tradition et raffinement.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Le gaufrage ou l\u2019embossage<\/h2>\n<figure id=\"attachment_27314\" aria-describedby=\"caption-attachment-27314\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-27314\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/06\/Gaufrage.jpg\" alt=\"types_finitions_print\" width=\"700\" height=\"600\" \/><figcaption id=\"caption-attachment-27314\" class=\"wp-caption-text\">\u00a9 <a href=\"https:\/\/graphiste.com\/pictures\/259101\" target=\"_blank\" rel=\"noopener noreferrer\">Lolajacquet<\/a><\/figcaption><\/figure>\n<p>Le <a href=\"https:\/\/graphiste.com\/blog\/impression-astuces-gaufrage\">gaufrage<\/a> est une finition d\u2019impression qui met en valeur les \u00e9l\u00e9ments de vos documents gr\u00e2ce \u00e0 une mise en relief. L\u2019embossage ou gaufrage appara\u00eet des deux c\u00f4t\u00e9s du support, et apporte un c\u00f4t\u00e9 r\u00e9tro chic \u00e0 ce dernier, visant \u00e0 marquer les esprits.<\/p>\n<p>L\u2019embossage est une finition qui peut s&#8217;appliquer sur de nombreux supports, du papier au tissu, en passant par le carton. On l\u2019utilise donc sur\u00a0:<\/p>\n<ul>\n<li>les cartes de visite\u00a0;<\/li>\n<li>les \u00e9tiquettes\u00a0;<\/li>\n<li>les flyers\u00a0;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>La nuance tactile apport\u00e9e par le gaufrage donne du caract\u00e8re et de l\u2019\u00e9l\u00e9gance \u00e0 votre support print, pour un impact plus important.<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Le letterpress ou le d\u00e9bossage<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-27313 aligncenter\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/06\/Letterpress.jpg\" alt=\"types_finitions_print\" width=\"700\" height=\"600\" \/><\/p>\n<p>Le <a href=\"https:\/\/graphiste.com\/blog\/letterpress-bonne-impression\">letterpress<\/a> est une finition d\u2019impression actuellement tr\u00e8s tendance, que l\u2019on conna\u00eet aussi sous les appellations de \u00ab\u00a0d\u00e9bossage\u00a0\u00bb et \u00ab\u00a0typographie\u00a0\u00bb. Cette finition consiste \u00e0 apporter un relief en creux au document, de mani\u00e8re \u00e0 sublimer son texte ou son logo.<\/p>\n<p>Cette finition d\u2019impression se pr\u00eate \u00e0 tous les supports de communication\u00a0:<\/p>\n<ul>\n<li>les faire-part et cartons d&#8217;invitation ;<\/li>\n<li>les cartes de visite et de correspondance ;<\/li>\n<li>la papeterie d\u2019entreprise ;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Le letterpress offre un rendu traditionnel et raffin\u00e9 au document imprim\u00e9, pour des visuels \u00e9pur\u00e9s et efficaces, avec un aspect luxueux parfait pour la promotion d\u2019\u00e9v\u00e9nements.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous souhaitez cr\u00e9er des documents avec un style d&#8217;impression bien d\u00e9fini&nbsp;? Demandez conseils aux professionnels de <a href=\"https:\/\/graphiste.com\/#open-fast?source=blog-text\">Graphiste.com<\/a> et faites r\u00e9aliser des support de communication modernes et efficaces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le print est un grand classique de la communication d\u2019entreprise. M\u00eame \u00e0 l\u2019heure du num\u00e9rique, il est impossible de s\u2019en passer. Pour autant, s\u2019il s\u2019agit d\u2019un support de communication classique, le print est en perp\u00e9tuelle modernisation, et fait preuve de cr\u00e9ativit\u00e9 et d\u2019innovation. Les nombreuses finitions qu\u2019il est possible d\u2019apporter au support imprim\u00e9 vous aideront [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":27309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[43],"class_list":["post-27307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-developper-entreprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impression :\u00a0 7 types de finitions pour votre communication print - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Le print est un grand classique de la communication d\u2019entreprise. M\u00eame \u00e0 l\u2019heure du num\u00e9rique, il est impossible de s\u2019en passer. 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