{"id":24837,"date":"2022-08-01T01:00:00","date_gmt":"2022-07-31T23:00:00","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=24837"},"modified":"2022-11-03T09:11:06","modified_gmt":"2022-11-03T08:11:06","slug":"creer-marque-agence-architecture-guide-complet","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/creer-marque-agence-architecture-guide-complet\/","title":{"rendered":"Comment cr\u00e9er la marque d\u2019une agence d&#8217;architecture\u00a0?"},"content":{"rendered":"<p>Cr\u00e9er la marque d\u2019une agence d\u2019<a href=\"https:\/\/graphiste.com\/blog\/inspiration-logo-architecture\" target=\"_blank\" rel=\"noopener noreferrer\">architecture<\/a>, c\u2019est \u00e9tablir son identit\u00e9 visuelle en respectant sa personnalit\u00e9 et son client cible.<\/p>\n<p>Dans un secteur particuli\u00e8rement visuel, l\u2019importance d\u2019un branding r\u00e9fl\u00e9chi y est d\u2019autant plus grande.<\/p>\n<p>Pr\u00e9requis, typo, couleurs, ton de marque, formes, et pi\u00e8ges \u00e0 \u00e9viter\u2026<\/p>\n<p>Voici notre guide complet.<\/p>\n<p>&nbsp;<\/p>\n<h2>Cr\u00e9er le branding\u00a0d\u2019une agence d\u2019architecture&nbsp;: les pr\u00e9requis<\/h2>\n<p>Construire l\u2019<a href=\"https:\/\/graphiste.com\/blog\/comment-utiliser-prisme-identite-marque\" target=\"_blank\" rel=\"noopener noreferrer\">identit\u00e9 de marque<\/a> d\u2019une agence d\u2019architecture, c\u2019est avant tout comprendre qui elle est. La personnalit\u00e9 de votre marque lui permet de se positionner dans votre secteur d\u2019activit\u00e9.<\/p>\n<figure id=\"attachment_24841\" aria-describedby=\"caption-attachment-24841\" style=\"width: 861px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-24841\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/01\/brand-marque-architecture.png\" alt=\"logo architecture agence\" width=\"861\" height=\"643\" \/><figcaption id=\"caption-attachment-24841\" class=\"wp-caption-text\"><a href=\"https:\/\/dribbble.com\/shots\/12918887-MKM-Architecture-Logo-Design\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<p>S\u00e9rieux, co\u00fbteux ou \u00e9conomique, amusant, traditionnel ou sophistiqu\u00e9\u2026 Positionnez-vous clairement et vous conna\u00eetrez ainsi le ton \u00e0 adopter dans votre branding de marque.<\/p>\n<ul>\n<li>De m\u00eame, votre branding s\u2019adaptera \u00e0 vos services. Il s\u2019orientera diff\u00e9remment selon que vous construisiez des maisons individuelles ou des b\u00e2timents commerciaux.<\/li>\n<li>Second point, vous devez imp\u00e9rativement conna\u00eetre votre client cible id\u00e9al\u00a0! Lieu de vie, activit\u00e9, budget, valeurs, besoins\u2026 \u00c9tablir vos personas est essentiel pour concevoir un branding qui leur parle.<\/li>\n<li>Ce n\u2019est qu\u2019une fois ces deux points \u00e9claircis que vous pourrez vous pencher sur votre typographie, vos couleurs, vos formes et votre ton de marque.<\/li>\n<\/ul>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/conseils-photos-architecture\">10 conseils pour r\u00e9aliser des photos d&#8217;architecture<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>\u00c9tablir l\u2019identit\u00e9 visuelle d\u2019une agence d\u2019architecture<\/h2>\n<p>Maintenant que vous connaissez votre marque et vos clients, vous \u00eates pr\u00eat \u00e0 faire les bons choix graphiques.<\/p>\n<figure id=\"attachment_24842\" aria-describedby=\"caption-attachment-24842\" style=\"width: 843px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-24842\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/01\/architecture-brand.png\" alt=\"logo marque\" width=\"843\" height=\"627\" \/><figcaption id=\"caption-attachment-24842\" class=\"wp-caption-text\"><a href=\"https:\/\/dribbble.com\/shots\/12988618-Architectural-Firm-Logo-Design-Innovations\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<h4>La typographie<\/h4>\n<p>Opter pour la bonne police de caract\u00e8res est ici essentiel. L\u00e0 o\u00f9 une police \u00e0 empattements est synonyme de sophistication et de classicisme, une police sans empattements est plus informelle et originale.<\/p>\n<h4>La palette chromatique<\/h4>\n<p>Les couleurs en disent long sur la personnalit\u00e9 d\u2019une marque. Ainsi, les gris et les bleus fonc\u00e9s sont synonymes de s\u00e9rieux et d\u2019efficacit\u00e9, l\u00e0 o\u00f9 les oranges et roses, plus dynamiques, donnent une impression de plus grande l\u00e9g\u00e8ret\u00e9.<\/p>\n<p>Renseignez-vous donc sur la <a href=\"https:\/\/graphiste.com\/blog\/signification-des-couleurs\" target=\"_blank\" rel=\"noopener noreferrer\">psychologie des couleurs<\/a> avant de choisir la v\u00f4tre.<\/p>\n<h4>La forme<\/h4>\n<p>Les formes se retrouvent principalement dans votre logo.<\/p>\n<p>Positivit\u00e9 pour le <a href=\"https:\/\/graphiste.com\/blog\/symbolique-forme-logo-rond\" target=\"_blank\" rel=\"noopener noreferrer\">rond<\/a>, ordre pour le <a href=\"https:\/\/graphiste.com\/blog\/symbolique-formes-logo-carre\" target=\"_blank\" rel=\"noopener noreferrer\">carr\u00e9<\/a>, stabilit\u00e9 pour le triangle, technicit\u00e9 pour l\u2019hexagone\u2026 l\u00e0 encore, vous devez vous assurer d\u2019opter pour des formes qui correspondent \u00e0 l\u2019image de votre agence d\u2019architecture.<\/p>\n<h4>Le ton de marque<\/h4>\n<p>Enfin, si le ton de marque n\u2019est en rien graphique, il fait lui aussi partie de votre branding. En effet, il s\u2019agit l\u00e0 du ton employ\u00e9 pour s\u2019adresser \u00e0 votre public, et doit donc correspondre \u00e0 la personnalit\u00e9 de votre marque et \u00e0 votre client cible.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/10-visuels-devez-creer-marque\">10 visuels que vous devez cr\u00e9er pour votre marque<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Architecture et identit\u00e9 de marque\u00a0: comment \u00e9viter les pi\u00e8ges\u00a0?<\/h2>\n<p>Pour commencer, vos supports de communication doivent \u00eatre parfaitement lisibles. Vous \u00eates architecte, alors veillez \u00e0 le dire clairement, et ce depuis votre logo jusque sur votre site web, en passant par vos cartes de visite et vos flyers.<\/p>\n<figure id=\"attachment_24843\" aria-describedby=\"caption-attachment-24843\" style=\"width: 789px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-24843\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/01\/architecture-bureau.png\" alt=\"\" width=\"789\" height=\"599\" \/><figcaption id=\"caption-attachment-24843\" class=\"wp-caption-text\"><a href=\"https:\/\/dribbble.com\/shots\/14331850-Liarch-Architecture-Bureau-Modern-Concept\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<p>Personnifiez vos supports, car vos clients pr\u00e9f\u00e9reront toujours s\u2019adresser \u00e0 une personne physique plut\u00f4t qu\u2019\u00e0 une marque sans visage.<\/p>\n<p>Gardez \u00e0 l\u2019esprit qu\u2019un branding vraiment efficace ne se limite pas \u00e0 pr\u00e9senter votre agence, mais il assure \u00e0 vos clients qu\u2019il s\u2019adresse \u00e0 l\u2019architecte qui correspond parfaitement \u00e0 leur projet.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ne soyez pas trop prudent<\/h3>\n<p>Votre agence se sp\u00e9cialise dans les constructions traditionnelles de prestige\u00a0?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3466\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/03\/logo-architecte-10.png\" alt=\"\" width=\"325\" height=\"260\" \/><\/p>\n<blockquote><p>N\u2019h\u00e9sitez pas \u00e0 miser sur un design lui aussi traditionnel et prestigieux. Au contraire, si vous vous sp\u00e9cialisez dans les projets misant sur un bon rapport qualit\u00e9-prix, n\u2019h\u00e9sitez pas \u00e0 vous orienter vers un design plus flashy.<\/p><\/blockquote>\n<p>En bref, laissez tomber la prudence et criez au monde qui vous \u00eates\u00a0!<\/p>\n<p>&nbsp;<\/p>\n<h3>Ne tombez pas dans le pi\u00e8ge des \u00e9conomies de bout de chandelle<\/h3>\n<p>Contr\u00f4ler son<a href=\"https:\/\/graphiste.com\/blog\/comment-faire-logo-zero-budget-gratuit-free\" target=\"_blank\" rel=\"noopener noreferrer\"> budget<\/a> ne signifie pas que vous deviez \u00eatre radin.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3467\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/03\/logo-architecte-11.jpeg\" alt=\"\" width=\"597\" height=\"447\" \/><\/p>\n<p>Concevoir un branding aboutit est l\u2019affaire d\u2019un graphiste professionnel et ne doit pas \u00eatre conduit en interne par un n\u00e9ophyte. Un simple bricolage ne sera certainement pas au fait des derni\u00e8res tendances du march\u00e9 et des besoins de votre client\u00e8le.<\/p>\n<p>De m\u00eame, il ne vous permettra pas de vous d\u00e9marquer des autres cabinets d\u2019architecture. Faites donc appel \u00e0 un vrai professionnel et soyez ouvert \u00e0 ses conseils.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ne commettez pas l\u2019erreur de sous-estimer votre site web<\/h3>\n<p>En tant qu\u2019agence d\u2019architecture, vous devez proposer des cr\u00e9ations finies \u00e0 vos futurs clients, qui ne manqueront pas de s\u2019int\u00e9resser \u00e0 vos r\u00e9f\u00e9rences avant de vous confier leur projet.<\/p>\n<figure id=\"attachment_24845\" aria-describedby=\"caption-attachment-24845\" style=\"width: 930px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-24845\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2021\/01\/marque-webdesign-architecture.jpg\" alt=\"architecture\" width=\"930\" height=\"470\" \/><figcaption id=\"caption-attachment-24845\" class=\"wp-caption-text\"><a href=\"https:\/\/99designs.fr\/profiles\/kikygravisi\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<p>Et le meilleur support pour exposer vos photos de r\u00e9alisation n\u2019est autre que votre site internet\u00a0! Multipliez donc les photos de vos projets sur votre site, et postez-y autant que possible vos maquettes. Une maquette efficace t\u00e9moigne non seulement du design de vos projets achev\u00e9s, mais permet aussi \u00e0 vos futurs clients de se projeter dans leur propre projet.<\/p>\n<blockquote><p>Les photos et maquettes de vos r\u00e9alisations sont les t\u00e9moins directs de votre style architectural. Elles font ainsi int\u00e9gralement partie de votre branding de marque, puisqu\u2019elles en concr\u00e9tisent le message.<\/p><\/blockquote>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/branding-illustrer-image-de-marque\">Branding&nbsp;: 5 fa\u00e7ons d&#8217;illustrer votre image de marque<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Avez-vous besoin d\u2019un graphiste expert en conception de marque pour concevoir la v\u00f4tre&nbsp;? D\u00e9posez gratuitement une annonce sur <a href=\"https:\/\/graphiste.com\" target=\"_blank\" rel=\"noopener noreferrer\">Graphiste.com<\/a>&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er la marque d\u2019une agence d\u2019architecture, c\u2019est \u00e9tablir son identit\u00e9 visuelle en respectant sa personnalit\u00e9 et son client cible. Dans un secteur particuli\u00e8rement visuel, l\u2019importance d\u2019un branding r\u00e9fl\u00e9chi y est d\u2019autant plus grande. Pr\u00e9requis, typo, couleurs, ton de marque, formes, et pi\u00e8ges \u00e0 \u00e9viter\u2026 Voici notre guide complet. &nbsp; Cr\u00e9er le branding\u00a0d\u2019une agence d\u2019architecture&nbsp;: les [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":24844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[42],"class_list":["post-24837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo","tag-creer-marque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment cr\u00e9er la marque d\u2019une agence d&#039;architecture\u00a0? - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er la marque d\u2019une agence d\u2019architecture, c\u2019est \u00e9tablir son identit\u00e9 visuelle en respectant sa personnalit\u00e9 et son client cible. 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