{"id":23951,"date":"2022-02-01T01:00:00","date_gmt":"2022-02-01T00:00:00","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=23951"},"modified":"2025-08-20T17:23:36","modified_gmt":"2025-08-20T15:23:36","slug":"success-story-histoire-du-logo-microsoft","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/success-story-histoire-du-logo-microsoft\/","title":{"rendered":"Success story\u00a0: l\u2019histoire du logo Microsoft"},"content":{"rendered":"<p>Conna\u00eetre l\u2019histoire de <a href=\"https:\/\/graphiste.com\/blog\/tendances-logo-2021\" target=\"_blank\" rel=\"noopener noreferrer\">logos de grandes marques<\/a>, et surtout leur \u00e9volution, vous permet de constater par vous-m\u00eame deux choses\u00a0: premi\u00e8rement, que l\u2019on oublie vite qu\u2019ils ont eu d\u2019autres logos pr\u00e9c\u00e9demment.<\/p>\n<p>Deuxi\u00e8mement, que votre propre logo peut lui aussi changer. Chez Microsoft, chaque refonte a \u00e9t\u00e9 l\u2019occasion d\u2019une r\u00e9elle transformation\u2026<\/p>\n<p>&nbsp;<\/p>\n<h2>Un premier logo tr\u00e8s ancr\u00e9 dans l\u2019air de son temps<\/h2>\n<p>L\u2019entreprise Microsoft a \u00e9t\u00e9 fond\u00e9e en 1975 par Bill Gates et Paul Allen. \u00c0 l\u2019\u00e9poque, ils s\u2019\u00e9taient sp\u00e9cialis\u00e9s dans le d\u00e9veloppement et la vente de logiciels pour les premiers ordinateurs grand public. Ils \u00e9taient m\u00eame des sous-traitants pour IBM, bien loin d\u2019imaginer leur d\u00e9veloppement futur.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23961\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/logo-microsoft-1975.jpg\" alt=\"logo microsoft\" width=\"1080\" height=\"577\" \/><\/p>\n<blockquote><p>Le nom choisi, Microsoft est la contraction des deux mots \u00ab\u00a0microcomputer\u00a0\u00bb et \u00ab\u00a0software\u00a0\u00bb. Le premier logo, qui sera utilis\u00e9 pendant cinq ans, joue sur ces deux termes en les faisant appara\u00eetre sur deux lignes diff\u00e9rentes.<\/p><\/blockquote>\n<p>C\u2019est un logo qui est fondamentalement dans l\u2019esprit des ann\u00e9es\u00a070. Il a un aspect disco qui aurait tr\u00e8s bien pu se retrouver sur une pochette d\u2019un vinyle de l\u2019\u00e9poque. Vous noterez que le F et le T sont d\u00e9j\u00e0 li\u00e9s, ce qui se retrouvera par la suite dans les derni\u00e8res versions des logos.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/comment-faire-logo-zero-budget-gratuit-free\">Comment faire un logo avec 0 budget&nbsp;?<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>La premi\u00e8re modification du logo Microsoft<\/h2>\n<p>Bienvenue dans les ann\u00e9es\u00a080. Le logo de Microsoft qui s\u2019installe au d\u00e9but des ann\u00e9es\u00a080 suit toujours les tendances musicales. Cette fois, on oublie le disco, et on fait place au rock.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23962\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/1280px-Microsoft_1980_Logo.svg.png\" alt=\"logo microsoft\" width=\"1280\" height=\"274\" \/><\/p>\n<ul>\n<li>D\u2019ailleurs, ce logo n\u2019est pas sans \u00e9voquer celui de Metallica, un c\u00e9l\u00e8bre groupe de Hard Rock.<\/li>\n<li>Le nom est enfin pr\u00e9sent\u00e9 sur une seule ligne, avec des lettres qui d\u00e9passent et se touchent, sans doute pour symboliser le mouvement, l\u2019\u00e9nergie.<\/li>\n<li>Mais ce logo, qui est tout sauf intemporel, ne durera que deux ans.<\/li>\n<\/ul>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/branding-ameliorer-logo-ville\">Branding&nbsp;: 5 conseils pour am\u00e9liorer le logo de votre ville<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Blibbet et Microsoft, le d\u00e9but d\u2019une histoire<\/h2>\n<p>En 1982, Microsoft se pr\u00e9sente d\u2019une mani\u00e8re un peu plus s\u00e9rieuse. Il est temps de s\u2019imposer sur le march\u00e9, et son logo est l\u00e0 pour le montrer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23958\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/logo-microsoft-1987.jpg\" alt=\"\" width=\"1304\" height=\"275\" \/><\/p>\n<p>La police choisie pourrait \u00eatre consid\u00e9r\u00e9e comme relativement banale. Mais le O central, avec ses traits qui le parcourent, attire tout de suite le regard. L\u00e0 encore, les lignes donnent une id\u00e9e de mouvement, qui s\u2019\u00e9tire de part et d\u2019autre du cette lettre.<\/p>\n<blockquote><p>Le logo avait m\u00eame un petit nom\u00a0: le Blibet et \u00e9tait tellement appr\u00e9ci\u00e9 par les employ\u00e9s de Microsoft qu\u2019ils lanc\u00e8rent des p\u00e9titions pour le conserver. Cinq ans plus tard, pourtant, le logo subit une nouvelle modification.<\/p><\/blockquote>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/symbolique-forme-logo-rond\">Symbolique des formes&nbsp;: que signifie un logo rond&nbsp;?<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Enfin un logo qui dure\u00a0?<\/h2>\n<p>En 1987, Microsoft se d\u00e9cide pour un nouveau logo. Surnomm\u00e9 le Pacman, en raison de la d\u00e9coupe de son O, il reste relativement sobre.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23959\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/Microsoft_Logo.png\" alt=\"\" width=\"990\" height=\"660\" \/><\/p>\n<p><a href=\"https:\/\/graphiste.com\/blog\/logo-en-noir-et-blanc\" target=\"_blank\" rel=\"noopener noreferrer\">En noir et blanc,<\/a> il se veut plus intemporel. La police de caract\u00e8res est en italique, toujours pour garder cette id\u00e9e de mouvement, d\u2019une entreprise qui penche plut\u00f4t du c\u00f4t\u00e9 de l\u2019avenir. Il faut d\u2019ailleurs noter que c\u2019est une simple police Helvetica qui sera retenue pour le logo, qui reste ainsi relativement simple.<\/p>\n<p>Relativement, car la d\u00e9coupe du O am\u00e8ne \u00e0 une relecture du mot, et qu\u2019elle est aussi un clin d\u2019\u0153il au trait d\u2019union qui s\u00e9parait au d\u00e9part Micro et Soft. Et aussi parce que le F et le T se fondent l\u2019un dans l\u2019autre.<\/p>\n<p>Ce logo restera 20 ans sans \u00eatre modifi\u00e9, soit la plus longue mouture dans l\u2019histoire de la marque. Et les premiers changements sont plut\u00f4t l\u00e9gers puisqu\u2019ils concernent juste l\u2019ajout du<a href=\"https:\/\/graphiste.com\/blog\/concevoir-logo-avec-slogan\" target=\"_blank\" rel=\"noopener noreferrer\"> slogan<\/a> sous le nom de la marque.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/utiliser-embleme-logo\">Comment utiliser les embl\u00e8mes dans un logo&nbsp;?<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Un logo remis \u00e0 jour en 2012<\/h2>\n<p>En 2012, c\u2019est le logo qui est encore utilis\u00e9 aujourd\u2019hui qui fait son apparition. La marque reste sur un nom \u00e9crit de mani\u00e8re simple (m\u00eame si la fusion du F et du T reste effective).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23960\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/logo-microsoft-scaled.jpg\" alt=\"\" width=\"2560\" height=\"792\" \/><\/p>\n<p>La principale diff\u00e9rence est dans l\u2019ajout d\u2019un visuel, \u00e0 gauche du nom. Les autres carr\u00e9s de couleurs \u00e9voquent Windows, mais elles seraient aussi repr\u00e9sentatives des diff\u00e9rents produits de l\u2019entreprise.<\/p>\n<p>Les analyses du symbole varient\u00a0: pour certains, les autres couleurs repr\u00e9senteraient quatre composantes de la soci\u00e9t\u00e9\u00a0: Windows, Windows Phone, Xbox et Office.<\/p>\n<p>Pour d\u2019autres, ce seraient des logiciels\u00a0: <a href=\"https:\/\/graphiste.com\/blog\/powerpoint-idee-impressionner-public\" target=\"_blank\" rel=\"noopener noreferrer\">PowerPoint,<\/a> Word, Excel et Outlook. L\u2019interpr\u00e9tation qui en est tir\u00e9e est finalement moins importante que le fait que ce logo fasse sens\u00a0: ce ne sont pas juste quatre carr\u00e9s de couleur pos\u00e9s au hasard.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23963\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/12\/logo-microsoft-ordi-scaled-e1607675361517.jpg\" alt=\"\" width=\"750\" height=\"501\" \/><\/p>\n<p>Et c\u2019est bien ce qui caract\u00e9rise un logo qui dure\u00a0: il faut qu\u2019il ait l\u2019air intemporel (soit tout l\u2019inverse des premiers logos de Microsoft) et qu\u2019il puisse s\u2019expliquer si besoin.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/creer-logo-jeux-video-e-sport\">7 conseils pour cr\u00e9er un logo pour jeux vid\u00e9o et e-sport<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>\u00c0 travers l\u2019histoire de ses modifications, le logo de Microsoft constitue donc une v\u00e9ritable le\u00e7on de style. La derni\u00e8re mouture durera-t-elle aussi longtemps que la pr\u00e9c\u00e9dente\u00a0? Seul le fil du temps nous le dira, mais il semble d\u2019ores et d\u00e9j\u00e0 bien parti\u00a0!<\/p>\n<p>D\u00e9couvrez nos autres success story&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-versace\">Success story&nbsp;: l\u2019histoire du logo Versace<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-toyota\">Success Story&nbsp;: l\u2019histoire du logo Toyota<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-lego\">Success Story&nbsp;: l\u2019histoire du logo Lego<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-nintendo\">Success story&nbsp;: l\u2019histoire du logo Nintendo<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-google\">Success story&nbsp;: l\u2019histoire du logo Google<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-internet-explorer-edge\">Success story&nbsp;: l\u2019histoire du logo Internet Explorer &amp; Edge<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Conna\u00eetre l\u2019histoire de logos de grandes marques, et surtout leur \u00e9volution, vous permet de constater par vous-m\u00eame deux choses\u00a0: premi\u00e8rement, que l\u2019on oublie vite qu\u2019ils ont eu d\u2019autres logos pr\u00e9c\u00e9demment. Deuxi\u00e8mement, que votre propre logo peut lui aussi changer. Chez Microsoft, chaque refonte a \u00e9t\u00e9 l\u2019occasion d\u2019une r\u00e9elle transformation\u2026 &nbsp; Un premier logo tr\u00e8s ancr\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-23951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success story\u00a0: l\u2019histoire du logo Microsoft - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Conna\u00eetre l\u2019histoire de logos de grandes marques, et surtout leur \u00e9volution, vous permet de constater par vous-m\u00eame deux choses\u00a0: premi\u00e8rement, que l\u2019on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-du-logo-microsoft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success story\u00a0: l\u2019histoire du logo Microsoft - 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