{"id":21253,"date":"2022-01-01T01:00:00","date_gmt":"2022-01-01T00:00:00","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=21253"},"modified":"2025-08-20T17:23:36","modified_gmt":"2025-08-20T15:23:36","slug":"success-story-histoire-logo-toyota","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-toyota\/","title":{"rendered":"Success Story\u00a0: l\u2019histoire du logo Toyota"},"content":{"rendered":"<p>Pour Toyota, tout roule depuis un moment d\u00e9j\u00e0. Mais le logo a bien chang\u00e9 au fil des ann\u00e9es.<\/p>\n<p>M\u00eame le nom a \u00e9t\u00e9 l\u00e9g\u00e8rement modifi\u00e9&nbsp;!<\/p>\n<p>Embarquez pour une aventure sur la trace d\u2019un logo argent\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<h2>Les ann\u00e9es 30<\/h2>\n<p>Au tout d\u00e9but, la marque Toyota \u00e9tait plus connue sous le nom de Toyoda.<\/p>\n<p>C\u2019est sur l\u2019impulsion du gouvernement japonais que ces industriels sp\u00e9cialis\u00e9s dans le tissu se sont lanc\u00e9s dans la construction automobile. Leur mission alors \u00e9tait, par ce biais, de soutenir la notion dans la guerre en pr\u00e9vision contre la Chine.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21262\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/09\/Lhistoire-et-la-signification-du-Logo-Toyota.jpg\" alt=\"logo Toyota histoire succ\u00e8s story\" width=\"720\" height=\"256\" \/><\/p>\n<blockquote><p>Toyoda \u00e9tait le nom du fondateur de la marque. Son nom \u00e9tait donc tr\u00e8s logiquement repris sur le logo, d\u2019une mani\u00e8re \u00e0 la fois simple et moderne pour l\u2019\u00e9poque.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Premier changement<\/h2>\n<p>Une dizaine d\u2019ann\u00e9es plus tard, Toyoda modifie son logo. Le nom du fondateur est toujours pr\u00e9sent, mais il est cette fois \u00e9pel\u00e9 en caract\u00e8res japonais, et pr\u00e9sent\u00e9 dans un cercle rouge.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21266\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/09\/Toyota-Logo-Histoire-2.jpg\" alt=\"\" width=\"1280\" height=\"807\" \/><\/p>\n<p>L\u2019identit\u00e9 nationale de la marque est d\u00e9montr\u00e9e par ce biais.<\/p>\n<p>Les caract\u00e8res sont pourtant un peu allong\u00e9s et se terminent par des traces de roues. Le tout symbolise le mouvement de cette entit\u00e9 d\u00e9di\u00e9e \u00e0 la production de voitures.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/idees-reussir-logo-symetrique\">3 id\u00e9es pour r\u00e9ussir un logo sym\u00e9trique<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>1989, un nouveau cap<\/h2>\n<p>Au fil des ann\u00e9es, pourtant, la marque s\u2019internationalise. Il est temps de fournir un logo qui soit lisible partout dans le monde, et pas seulement au Japon. La recherche d\u2019un logo adapt\u00e9 demandera cinq ann\u00e9es \u00e0 Toyota.<\/p>\n<p>Un concours public fut lanc\u00e9, avec plusieurs centaines de participants. C\u2019est parmi deux variantes que le logo actuel fut s\u00e9lectionn\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21261\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/09\/2016-02-02-11-43-toyota_cropped_80.png\" alt=\"logo Toyota histoire succ\u00e8s story\" width=\"424\" height=\"283\" \/><\/p>\n<blockquote><p>La marque se lance alors avec un logo destin\u00e9 \u00e0 durer plusieurs d\u00e9cennies. Intemporel, il maintient cependant le lien avec la culture traditionnelle japonaise.<\/p><\/blockquote>\n<p>Les trois ovales qui s\u2019entrecroisent symbolisent \u00e0 la fois le c\u0153ur des clients et l\u2019\u00e9coute de la compagnie. Quand ils se rencontrent, il na\u00eet une relation de confiance mutuelle, id\u00e9ale pour chacune des parties. Une autre lecture leur associe les roues, le mouvement, la vitesse et l\u2019unit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21263\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/09\/lettres-Toyota-600x287-1.jpg\" alt=\"logo Toyota histoire succ\u00e8s story\" width=\"600\" height=\"287\" \/><\/p>\n<p>Par ailleurs, il est possible de retrouver les lettres du mot Toyota dans ces <a href=\"https:\/\/graphiste.com\/blog\/symbolique-forme-logo-rond\" target=\"_blank\" rel=\"noopener noreferrer\">ovales.<\/a> C\u2019est donc un logo simple, mais avec de multiples sens possibles.<\/p>\n<p>Le logo est argent\u00e9 sur les voitures et rouge sur un fond blanc. La premi\u00e8re teinte repr\u00e9sente la sophistication des produits, quand le r<a href=\"https:\/\/graphiste.com\/blog\/logo-rouge\" target=\"_blank\" rel=\"noopener noreferrer\">ouge<\/a> indique la passion, l\u2019\u00e9nergie et l\u2019enthousiasme de la marque.<\/p>\n<p>&nbsp;<\/p>\n<h2>Pourquoi un changement de nom&nbsp;?<\/h2>\n<p>Il n\u2019y a pas que l\u2019apparence du logo qui a chang\u00e9 en 1989, mais carr\u00e9ment le nom de la marque. Pour d\u00e9coller sur des chapeaux de roue dans son extension, les dirigeants de la nouvelle Toyota ont opt\u00e9 pour une appellation qui s\u2019\u00e9crit en 8 coups de pinceau, le 8 \u00e9tant consid\u00e9r\u00e9 comme un nombre plus chanceux que le 10.<\/p>\n<blockquote><p>Il fallait en effet 10 coups de pinceau pour \u00e9crire Toyota.<\/p><\/blockquote>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-bmw\">Success story&nbsp;: l\u2019histoire du logo BMW<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Avec Toyota, le compte \u00e9tait bon.<\/h2>\n<p>Une autre particularit\u00e9 du logo, qui ne se remarque peut-\u00eatre pas du premier abord, c\u2019est sa sym\u00e9trie. En effet, que vous le voyiez de face, ou via un r\u00e9troviseur derri\u00e8re vous, il reste visible de la m\u00eame mani\u00e8re.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-21258\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/09\/Rebrand-Toyota.png\" alt=\"logo Toyota histoire succ\u00e8s story\" width=\"2000\" height=\"1050\" \/><\/p>\n<p>Et ce que vous ne verrez pas non plus, c\u2019est que l\u2019espace entre chacun des ovales est cens\u00e9 repr\u00e9senter les valeurs de la marque, comme la fiabilit\u00e9 ou le souci de l\u2019environnement.<\/p>\n<p>Laisser parler le vide pour lui faire exprimer vos opinions du moment, voil\u00e0 une id\u00e9e qui ne manque pas d\u2019air&nbsp;!<\/p>\n<p>\u00c0 lire aussi&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-lhistoire-du-logo-ferrari\">Success Story&nbsp;: l\u2019histoire du logo Ferrari<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-versace\">Success story\u00a0: l\u2019histoire du logo Versace<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-du-logo-microsoft\">Success story&nbsp;: l\u2019histoire du logo Microsoft<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-nintendo\">Success story&nbsp;: l\u2019histoire du logo Nintendo<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-google\">Success story&nbsp;: l\u2019histoire du logo Google<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pour Toyota, tout roule depuis un moment d\u00e9j\u00e0. Mais le logo a bien chang\u00e9 au fil des ann\u00e9es. M\u00eame le nom a \u00e9t\u00e9 l\u00e9g\u00e8rement modifi\u00e9&nbsp;! Embarquez pour une aventure sur la trace d\u2019un logo argent\u00e9. &nbsp; Les ann\u00e9es 30 Au tout d\u00e9but, la marque Toyota \u00e9tait plus connue sous le nom de Toyoda. C\u2019est sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[42],"class_list":["post-21253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo","tag-creer-marque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success Story\u00a0: l\u2019histoire du logo Toyota - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Pour Toyota, tout roule depuis un moment d\u00e9j\u00e0. Mais le logo a bien chang\u00e9 au fil des ann\u00e9es. M\u00eame le nom a \u00e9t\u00e9 l\u00e9g\u00e8rement modifi\u00e9 ! 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