{"id":20150,"date":"2025-05-05T09:30:00","date_gmt":"2025-05-05T07:30:00","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=20150"},"modified":"2025-05-05T09:30:03","modified_gmt":"2025-05-05T07:30:03","slug":"soldes-conseils-pro-preparer-communication","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/soldes-conseils-pro-preparer-communication\/","title":{"rendered":"Soldes\u00a0: 10 conseils de pro pour bien pr\u00e9parer sa communication"},"content":{"rendered":"\n<p>\u00c9t\u00e9 comme hiver, les soldes repr\u00e9sentent une p\u00e9riode importante pour les commer\u00e7ants, permettant de liquider les sur-stocks, fins de s\u00e9ries et invendus\u2026 tout en reconstituant la tr\u00e9sorerie. Mais pour que vos soldes soient un vrai succ\u00e8s, votre communication se doit d\u2019\u00eatre \u00e0 la hauteur.<\/p>\n\n\n\n<p>Voici 10 conseils de pro pour bien pr\u00e9parer votre communication sur les soldes&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Planifier sa communication avant les soldes<\/h2>\n\n\n\n<p>Pour commencer, vos campagnes de communication doivent \u00eatre correctement planifi\u00e9es, et ce bien en amont des soldes. Le but \u00e9tant de vous d\u00e9marquer de vos concurrents gr\u00e2ce \u00e0 une meilleure visibilit\u00e9.<\/p>\n\n\n\n<p>Pensez communication multicanale&nbsp;! Tous les canaux m\u00e9diatiques disponibles doivent \u00eatre utilis\u00e9s&nbsp;: <strong>le print comme le digital.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage.jpg\" alt=\"communication soldes\" class=\"wp-image-50187\" srcset=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage.jpg 1200w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-300x157.jpg 300w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-1024x536.jpg 1024w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-768x402.jpg 768w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-60x31.jpg 60w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-370x194.jpg 370w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-270x141.jpg 270w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-570x298.jpg 570w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/soldes_site_paysage-740x387.jpg 740w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/idees-creatives-booster-ventes-e-commerce\">E-commerce&nbsp;: 10 id\u00e9es cr\u00e9atives pour booster vos ventes<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. Communiquer avant les soldes gr\u00e2ce au teasing<\/h2>\n\n\n\n<p>Les consommateurs connaissent parfaitement le principe des soldes. En revanche, ils ne connaissent peut-\u00eatre pas encore votre politique en la mati\u00e8re.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rappelez-vous \u00e0 leur bon souvenir en d\u00e9butant votre communication avant le d\u00e9but des soldes.<\/li>\n\n\n\n<li>Mettez-leur l\u2019eau \u00e0 la bouche en leur faisant miroiter vos offres commerciales all\u00e9chantes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Proposer des ventes priv\u00e9es \u00e0 ses habitu\u00e9s<\/h2>\n\n\n\n<p>Les ventes priv\u00e9es sont aujourd\u2019hui attendues au m\u00eame titre que les soldes. Id\u00e9ales pour fid\u00e9liser votre client\u00e8le existante, ces ventes priv\u00e9es interviennent une semaine avant les soldes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/07\/Vente-Privee-La-Redoute-2018.jpg\" alt=\"vente priv\u00e9 solde\" class=\"wp-image-20155\" \/><\/figure><\/div>\n\n\n<p>Pr\u00e9parez un message personnalis\u00e9 pour chacun de vos clients et distribuez-le en bo\u00eetes aux lettres ou par e-mail. Vos habitu\u00e9s seront ainsi invit\u00e9s \u00e0 profiter, en avant-premi\u00e8re, de vos <strong>promotions et r\u00e9ductions <\/strong>in\u00e9dites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Envoyer un e-mail marketing au lancement des soldes<\/h2>\n\n\n\n<p>Dans cet esprit de teasing, la campagne d\u2019e-mailing de masse est parfaite pour indiquer \u00e0 vos clients la date de d\u00e9marrage de vos soldes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"752\" height=\"1024\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-752x1024.png\" alt=\"email soldes\" class=\"wp-image-56527\" style=\"width:400px\" srcset=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-752x1024.png 752w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-220x300.png 220w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-768x1046.png 768w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-1127x1536.png 1127w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-44x60.png 44w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-370x504.png 370w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-270x368.png 270w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-570x777.png 570w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email-740x1008.png 740w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/06\/soldes-email.png 1214w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure><\/div>\n\n\n<p>Pour \u00eatre efficace, cet email doit leur parvenir trois ou quatre jours avant le d\u00e9but de l\u2019op\u00e9ration. Dans cette m\u00eame id\u00e9e, vous pouvez \u00e9galement opter, en compl\u00e9ment, pour une campagne de SMS marketing.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Pour aller plus loin&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/creation-newsletters\">10 conseils pour faire une newsletter efficace<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">5. Miser sur une belle campagne d\u2019affichage urbain<\/h2>\n\n\n\n<p>Ce type de campagne de communication vous permet de promouvoir vos op\u00e9rations de soldes tout en d\u00e9veloppant votre notori\u00e9t\u00e9 de marque.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398.jpg\" alt=\"affiche soldes\" class=\"wp-image-50188\" srcset=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398.jpg 1024w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398-300x185.jpg 300w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398-768x474.jpg 768w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398-60x37.jpg 60w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398-370x228.jpg 370w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398-270x167.jpg 270w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398-570x352.jpg 570w, https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/08\/AF04_Affichage-urbain_1-1-e1685434496398-740x457.jpg 740w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Affiches d\u2019abribus, de stations de m\u00e9tro, affiches sucettes ou grand format\u2026 Diff\u00e9rents supports sont ici envisageables afin d\u2019occuper le terrain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Communiquer sur les r\u00e9seaux sociaux pour les soldes<\/h2>\n\n\n\n<p>Les r\u00e9seaux sociaux offrent aujourd\u2019hui une voie de communication \u00e0 la fois incontournable et \u00e9conomique. Ne commettez pas l\u2019erreur de bouder cet outil marketing puissant, notamment tout indiqu\u00e9 pour communiquer autour des soldes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/07\/2072749_w767h575c1cxt0cyt0cxb1257cyb1257.jpg\" alt=\"soldes r\u00e9seaux sociaux\" class=\"wp-image-20154\" \/><\/figure><\/div>\n\n\n<p>La communication sur les r\u00e9seaux sociaux a pour objectif de capter l\u2019attention de vos clients, d\u2019interagir avec eux, et de les pousser \u00e0 franchir la porte de vos points de vente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Continuer \u00e0 communiquer durant toute la dur\u00e9e des soldes<\/h2>\n\n\n\n<p>Communiquer avant le d\u00e9but des soldes est essentiel, mais il est \u00e9galement n\u00e9cessaire d\u2019assurer une continuit\u00e9 \u00e0 vos campagnes durant toute la dur\u00e9e de l\u2019op\u00e9ration.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Le jour de lancement des soldes marque la seconde phase de votre plan de communication, qui cherche \u00e0 relayer vos offres sur tous les supports&nbsp;: dans votre magasin, dans la rue, sur votre site internet et vos r\u00e9seaux sociaux.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">8. Promouvoir les soldes dans son point de vente<\/h2>\n\n\n\n<p>Adh\u00e9sif vitrine, panneaux PVC suspendus ou <a href=\"https:\/\/graphiste.com\/blog\/impression-guide-realiser-imprimer-roll-up\" target=\"_blank\" rel=\"noopener noreferrer\">roll up<\/a>&#8230; Soignez la promotion de vos soldes dans vos points de vente. Cette op\u00e9ration commerciale d&#8217;envergure doit \u00eatre visible et vue, m\u00eame depuis l&#8217;ext\u00e9rieur du magasin. Le message doit \u00eatre clair, percutant et concis afin d\u2019attirer vos prospects jusqu\u2019\u00e0 vous.<\/p>\n\n\n\n<p>\u00c0 l&#8217;int\u00e9rieur de la boutique, vos supports de communication permettent de diff\u00e9rencier les produits sold\u00e9s de vos articles non sold\u00e9s.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/impression-idees-booster-visibilite-salons\">Impression&nbsp;: 6 id\u00e9es pour booster votre visibilit\u00e9 lors des salons<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">9. Miser sur une communication digitale soign\u00e9e<\/h2>\n\n\n\n<p>Le commerce \u00e9lectronique fait aujourd\u2019hui int\u00e9gralement partie des modes de consommation. Campagnes SMS et <a href=\"https:\/\/graphiste.com\/blog\/bestof-webdesign-reussir-newsletter\" target=\"_blank\" rel=\"noopener noreferrer\">e-mailing<\/a>, annonces sur les r\u00e9seaux sociaux, habillage de votre site web\u2026 Le digital offre de nombreux leviers de communication durant les soldes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/07\/emailing-solde-e1596181178207.png\" alt=\"emailing solde\" class=\"wp-image-20152\" \/><\/figure><\/div>\n\n\n<p>Une strat\u00e9gie de communication digitale bien pens\u00e9e doit inciter vos clients et prospects \u00e0 l\u2019action, en attirant leur attention. Le web est un espace parfait pour casser les prix et \u00e9couler les articles qui ont le plus de mal \u00e0 se vendre.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/erreurs-webdesign\">Web design&nbsp;: 12 erreurs \u00e0 \u00e9viter pour cr\u00e9er un site efficace<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">10. Mener une op\u00e9ration street-marketing pour les soldes<\/h2>\n\n\n\n<p>Distribuer vos flyers promotionnels dans la rue pour les soldes permet l\u00e0 encore d\u2019\u00e9veiller la curiosit\u00e9 et l\u2019int\u00e9r\u00eat de vos clients potentiels.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/07\/typographie-flyer.jpg\" alt=\"\" class=\"wp-image-12028\" \/><\/figure><\/div>\n\n\n<p>D\u2019autant que l\u2019op\u00e9ration est peu co\u00fbteuse pour une visibilit\u00e9 maximale si elle est men\u00e9e en centres-villes ou zones de forte affluence.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/utiliser-illusions-optique-dans-creations\">3 mani\u00e8res d\u2019utiliser les illusions d\u2019optique dans vos cr\u00e9ations<\/a><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9ussir votre communication pour les soldes<\/h2>\n\n\n\n<p>Rondement men\u00e9es, les soldes permettent de g\u00e9n\u00e9rer une part importante de votre chiffre d\u2019affaires. Bien pr\u00e9parer sa communication en vue de cet \u00e9v\u00e9nement commercial est m\u00eame une question de survie pour certains commerces.<\/p>\n\n\n\n<p>Pour r\u00e9ussir vos soldes, vous devez donc vous d\u00e9marquer de la concurrence et utiliser tous les canaux de communication \u00e0 votre disposition. Une communication bien con\u00e7ue veillera ainsi et combiner <strong>le digital \u00e0 l\u2019affichage papier<\/strong>. R\u00e9seaux sociaux, emails et SMS s&#8217;utilisent id\u00e9alement en compl\u00e9ment des flyers, <a href=\"https:\/\/graphiste.com\/blog\/creer-brochure-originale\" target=\"_blank\" rel=\"noopener noreferrer\">brochures<\/a>, \u00e9tiquettes&#8230;<\/p>\n\n\n\n<p>Pr\u00e9parez vos campagnes de communication pour les soldes en vous appuyant sur l\u2019expertise des professionnels sur <a href=\"https:\/\/graphiste.com\" target=\"_blank\" rel=\"noopener noreferrer\">Graphiste.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9t\u00e9 comme hiver, les soldes repr\u00e9sentent une p\u00e9riode importante pour les commer\u00e7ants, permettant de liquider les sur-stocks, fins de s\u00e9ries et invendus\u2026 tout en reconstituant la tr\u00e9sorerie. Mais pour que vos soldes soient un vrai succ\u00e8s, votre communication se doit d\u2019\u00eatre \u00e0 la hauteur. Voici 10 conseils de pro pour bien pr\u00e9parer votre communication sur [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":56530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[69],"class_list":["post-20150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print","tag-graphisme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soldes\u00a0: 10 conseils de pro pour bien pr\u00e9parer sa communication - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"\u00c9t\u00e9 comme hiver, les soldes repr\u00e9sentent une p\u00e9riode importante pour les commer\u00e7ants, permettant de liquider les sur-stocks, fins de s\u00e9ries et invendus\u2026\" \/>\n<meta name=\"robots\" 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