{"id":18518,"date":"2020-05-04T10:30:38","date_gmt":"2020-05-04T08:30:38","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=18518"},"modified":"2025-08-20T17:18:58","modified_gmt":"2025-08-20T15:18:58","slug":"success-story-lhistoire-du-logo-gucci","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/success-story-lhistoire-du-logo-gucci\/","title":{"rendered":"Success Story\u00a0: l\u2019histoire du logo Gucci"},"content":{"rendered":"<p>Consid\u00e9r\u00e9e aujourd\u2019hui comme l\u2019une des marques de mode les plus c\u00e9l\u00e8bres du monde, Gucci a su imposer son logo et les valeurs qu\u2019il incarne.<\/p>\n<p>En effet, les deux G symbolisent la <strong>qualit\u00e9, l\u2019\u00e9l\u00e9gance, le luxe<\/strong> ou encore la perfection, et ce aux quatre coins du globe. Pourtant, le logo se r\u00e9v\u00e8le simple et rien ne pr\u00e9destinait le fondateur de la marque, Guccio Gucci \u00e0 rencontrer pareille r\u00e9ussite.<\/p>\n<p>Petit retour sur l\u2019histoire de l\u2019embl\u00e9matique logo Gucci.<\/p>\n<p>&nbsp;<\/p>\n<h2>1921-1933\u00a0: le lancement d\u2019une marque \u00e0 succ\u00e8s<\/h2>\n<p>Si Guccio Gucci a fait ses premiers pas \u00e0 Florence le 26\u00a0mars 1881, c\u2019est du c\u00f4t\u00e9 de l\u2019Angleterre et plus pr\u00e9cis\u00e9ment de Londres que lui est venue son envie de travailler dans l\u2019univers de la bagagerie.<\/p>\n<ul>\n<li>En effet, dans les ann\u00e9es\u00a01910, Gucci exerce le m\u00e9tier de pr\u00e9pos\u00e9 aux portes de l\u2019h\u00f4tel Savoy \u00e0 Londres. Chaque jour, il y voit d\u00e9barquer une client\u00e8le hupp\u00e9e \u00e9quip\u00e9e de bagages de qualit\u00e9.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18520 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/s1-34.jpg\" alt=\"logo Gucci histoire de la marque\" width=\"700\" height=\"437\" \/><\/p>\n<p>Tr\u00e8s vite, il se passionne pour ces bagages et \u00e0 son retour en Italie, il obtient un emploi chez Franzi, une entreprise de bagagerie. Guccio Gucci acquiert une petite exp\u00e9rience mais d\u00e9cide d\u2019acc\u00e9l\u00e9rer ses projets en fondant d\u00e8s 1921 l\u2019entreprise Gucci.<\/p>\n<blockquote><p>L\u2019ambition est claire\u00a0: concevoir des accessoires et des bagages avec un soin exquis en utilisant des produits en cuir et autres mat\u00e9riels naturels.<\/p><\/blockquote>\n<p>Pendant 12 ans, Gucci misera uniquement sur la qualit\u00e9 de ses produits pour se d\u00e9marquer de la concurrence, strat\u00e9gie que la firme conduira avec brio puisqu\u2019elle s\u2019imposera rapidement comme l\u2019une des marques qui comptent \u00e0 l\u2019international.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/logos-luxe\">Cr\u00e9er un logo dans le luxe&nbsp;: les tendances en 2020<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>1933\u00a0: Le logo Gucci est n\u00e9<\/h2>\n<p>En 1933, alors qu\u2019Aldo Gucci a rejoint son p\u00e8re au sein de l\u2019entreprise familiale, la marque va enfin travailler \u00e0 la conception de son logo. <\/p>\n<ul>\n<li>Pour ce dernier, il sera d\u00e9cid\u00e9 de rendre un hommage \u00e0 Guccio Gucci, le fondateur de l\u2019entreprise. Le logo va donc repr\u00e9senter deux G entrelac\u00e9s en miroir. Pour l\u2019\u00e9poque, la courbure du logo se r\u00e9v\u00e8le parfaite puisqu\u2019elle symbolise \u00e0 la fois modernit\u00e9 et raffinement tout en sobri\u00e9t\u00e9.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18526\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/Gucci-pub-e1588252604441.png\" alt=\"\" width=\"700\" height=\"445\" \/><\/p>\n<p>Pour rappeler l\u2019image du luxe, Gucci s\u2019autorise \u00e0 d\u00e9cliner son logo en version or et \u00e0 y adjoindre le nom de la marque sans craindre de le surcharger.<\/p>\n<p>Toutefois, le noir reste pr\u00e9dominant\u2026<\/p>\n<ul>\n<li>Depuis 1933, le logo Gucci n\u2019a que tr\u00e8s peu \u00e9volu\u00e9. Sa forme (les deux G accompagn\u00e9s du nom de l\u2019entreprise) est rest\u00e9e inchang\u00e9e m\u00eame si quelques \u00ab\u2009flexibilit\u00e9s\u2009\u00bb ont \u00e9t\u00e9 autoris\u00e9es pour s\u2019adapter \u00e0 des utilisations dans l\u2019univers du vestimentaire et de la maroquinerie.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-18521 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/t2-6.png\" alt=\"logo Gucci histoire de la marque\" width=\"700\" height=\"502\" \/><\/p>\n<ul>\n<li>Gucci souhaitant plus que tout \u00eatre associ\u00e9 au monde du luxe, les d\u00e9clinaisons du logo Gucci en or \u2014 alors m\u00eame que le noir \u00e9tait tr\u00e8s appr\u00e9ci\u00e9 pour son \u00e9l\u00e9gance \u2014 ont \u00e9t\u00e9 plus nombreuses, histoire de se positionner aussi un peu plus sur le march\u00e9 du luxe clinquant\u2026<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18523\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/s1-32.jpg\" alt=\"\" width=\"700\" height=\"438\" \/><\/p>\n<p>Enfin, impossible de ne pas dire un mot sur la <strong>typographie.<\/strong> Pour celle-ci, Gucci a continuellement affin\u00e9 son design afin de disposer d\u2019une police qui r\u00e9ponde \u00e0 ces besoins en mati\u00e8re de communication.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/typographie-mode-luxe-telecharger-gratuitement\">Typographie: 12 polices de luxe \u00e0 t\u00e9l\u00e9charger gratuitement<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Le logo Gucci sauv\u00e9 co\u00fbte que co\u00fbte<\/h2>\n<p>Dans le monde entier, les grandes marques de mode sont tr\u00e8s pris\u00e9es. Aussi, de nombreuses personnes sont pr\u00eates \u00e0 tout pour arborer un logo Gucci sur leur v\u00eatement.<\/p>\n<p>Seulement voil\u00e0, les produits s\u2019av\u00e8rent tr\u00e8s co\u00fbteux, qualit\u00e9 oblige, et beaucoup pensent faire de bonnes affaires mais se retrouvent en r\u00e9alit\u00e9 avec des articles contrefaits.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-18522\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/04\/s1-10.png\" alt=\"logo Gucci histoire de la marque\" width=\"700\" height=\"452\" \/><\/p>\n<p>Il faut dire qu\u2019en ne faisant jamais \u00e9voluer le logo Gucci, la marque italienne a offert du terrain libre aux imitateurs pour contrefaire au mieux ses produits.<\/p>\n<p>Pour l\u2019heure, et comme l\u2019a toujours voulu Guccio Gucci, la qualit\u00e9 est l\u00e0 pour faire la diff\u00e9rence. La strat\u00e9gie fonctionne et contribue au succ\u00e8s mondial du logo Gucci.<\/p>\n<p>\u00c0 lire aussi&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-samsung\">Success story&nbsp;: l\u2019histoire du logo Samsung<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-pepsi\">Success story&nbsp;: l\u2019histoire du logo Pepsi<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-lego\">Success Story&nbsp;: l\u2019histoire du logo Lego<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-versace\">Success story\u00a0: l\u2019histoire du logo Versace<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Au m\u00eame titre que <a href=\"https:\/\/graphiste.com\/blog\/histoire-logo-coca-cola\" target=\"_blank\" rel=\"noopener noreferrer\">Coca-Cola<\/a> dans l\u2019agroalimentaire ou <a href=\"https:\/\/graphiste.com\/blog\/histoire-logo-nike\" target=\"_blank\" rel=\"noopener noreferrer\">Nike<\/a> dans le sport, Gucci a su imposer son logo \u00e0 l\u2019international.\u00a0Aujourd\u2019hui, les deux G s\u2019affirment comme un logo embl\u00e9matique dans le monde de la mode et le simple fait de le visualiser renvoie imm\u00e9diatement l\u2019image de richesse et d\u2019\u00e9l\u00e9gance qu\u2019incarne si bien la maison Gucci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consid\u00e9r\u00e9e aujourd\u2019hui comme l\u2019une des marques de mode les plus c\u00e9l\u00e8bres du monde, Gucci a su imposer son logo et les valeurs qu\u2019il incarne. En effet, les deux G symbolisent la qualit\u00e9, l\u2019\u00e9l\u00e9gance, le luxe ou encore la perfection, et ce aux quatre coins du globe. Pourtant, le logo se r\u00e9v\u00e8le simple et rien ne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-18518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success Story\u00a0: l\u2019histoire du logo Gucci - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Consid\u00e9r\u00e9e aujourd\u2019hui comme l\u2019une des marques de mode les plus c\u00e9l\u00e8bres du monde, Gucci a su imposer son logo et les valeurs qu\u2019il incarne. 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