{"id":16862,"date":"2020-02-12T10:30:52","date_gmt":"2020-02-12T09:30:52","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=16862"},"modified":"2025-08-20T17:18:58","modified_gmt":"2025-08-20T15:18:58","slug":"success-story-histoire-logo-samsung","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-samsung\/","title":{"rendered":"Success story\u00a0: l\u2019histoire du logo Samsung"},"content":{"rendered":"<p>Apparaissant fi\u00e8rement sur des millions d\u2019appareils vendus \u00e0 travers le monde, le logo Samsung peut se vanter d\u2019\u00eatre en 2020 l\u2019un des plus embl\u00e9matiques de la plan\u00e8te.<\/p>\n<p>Pour autant, il n\u2019a pas toujours ressembl\u00e9 \u00e0 celui que nous connaissons aujourd\u2019hui. En effet, il a su \u00e9voluer pour accompagner la fabuleuse histoire de la soci\u00e9t\u00e9 sud-cor\u00e9enne devenue en l\u2019espace de 80 ans l\u2019un des leaders mondiaux dans le secteur de l\u2019\u00e9lectronique.<\/p>\n<p>D\u00e9couvrons donc ensemble l\u2019exceptionnelle histoire du logo Samsung\u2026<\/p>\n<p>&nbsp;<\/p>\n<h2>Le premier logo Samsung se fait attendre (1938 \u2013 1969)<\/h2>\n<p>C\u2019est en 1938 que la marque Samsung est cr\u00e9\u00e9e dans les environs de Daegu par le Sud-Cor\u00e9en Lee-Byung-Chul.\u00a0Son nom n\u2019est bien \u00e9videmment pas choisi au hasard, Samsung signifiant \u00ab\u20093 \u00e9toiles\u2009\u00bb en cor\u00e9en.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16867\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/images.png\" alt=\"samsung histoire logo\" width=\"328\" height=\"154\" \/><\/p>\n<p>Aussi, son fondateur voulait adresser deux messages\u00a0: <\/p>\n<ul>\n<li>L\u2019\u00e9vocation des \u00e9toiles symbolisait la promesse que son entreprise devienne aussi forte et \u00e9ternelle qu\u2019une \u00e9toile dans le ciel<\/li>\n<li>Le chiffre \u00ab\u20093\u2009\u00bb est quant \u00e0 lui un symbole de puissance<\/li>\n<\/ul>\n<p>\u00c0 ses d\u00e9buts, Samsung se sp\u00e9cialise dans la n\u00e9goce et traite principalement avec les petites \u00e9piceries locales. Puis, \u00e0 compter des ann\u00e9es\u00a01950, l\u2019entreprise sud-cor\u00e9enne va se diversifier en cherchant \u00e0 devenir leader sur diff\u00e9rentes niches <a href=\"https:\/\/graphiste.com\/blog\/creer-logo-entreprise-industrielle\">industrielles<\/a>.<\/p>\n<blockquote><p>Aussi, c\u2019est 20 ans apr\u00e8s le lancement de la marque qu\u2019elle se dotera de son premier logo. Con\u00e7u en noir et blanc, on y retrouve 3 \u00e9toiles noires, 3 bandes ray\u00e9es et des plantes formant un cercle, probablement pour rappeler les racines \u00ab\u2009agricoles\u2009\u00bb du fondateur de la soci\u00e9t\u00e9.<\/p><\/blockquote>\n<p>Rapidement, Samsung conna\u00eet le succ\u00e8s sur plusieurs march\u00e9s et des filiales sont cr\u00e9\u00e9es si bien que de nouveaux logos sont imagin\u00e9s.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/histoire-logo-coca-cola\">Success Story&nbsp;: l&#8217;histoire du logo Coca-Cola<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Samsung bascule dans le monde de l\u2019\u00e9lectronique (1969 \u2013 1993)<\/h2>\n<p>En 1969, Lee-Byung-Chul cr\u00e9e la filiale Samsung \u2013 Sanyo Electronics pour se lancer dans un secteur de march\u00e9 \u00e0 haut potentiel, l\u2019\u00e9lectronique.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16870\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/Past1969-79_samsung_logo.png\" alt=\"samsung logo histoire\" width=\"247\" height=\"96\" \/><\/p>\n<p>Afin de r\u00e9ussir le lancement de son premier produit phare, un t\u00e9l\u00e9viseur, la marque comprend vite que le logo Samsung va devoir \u00eatre repens\u00e9.<\/p>\n<p>Aussi, d\u00e8s 1969, Samsung change de couleur et ajoute <a href=\"https:\/\/graphiste.com\/blog\/logo-rouge\" target=\"_blank\" rel=\"noopener noreferrer\">du rouge \u00e0 son logo.<\/a> En effet, le logo Samsung arbore d\u00e9sormais une bo\u00eete rectangulaire o\u00f9 apparaissent 3 \u00e9toiles rouges redesign\u00e9es et le nom de l\u2019entreprise en noir. Simple et efficace\u2026<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16871\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/Samsung_Electronics_logo_1980-1992.png\" alt=\"logo samsung histoire\" width=\"297\" height=\"66\" \/><\/p>\n<p>Cette identit\u00e9 sera conserv\u00e9e jusqu\u2019en 1986, ann\u00e9e o\u00f9 Samsung reverra sa copie pour lancer le Samsung\u00a0SC-1000, premier t\u00e9l\u00e9phone mobile du constructeur sud-cor\u00e9en. Pour l\u2019occasion, la bo\u00eete rectangulaire du logo dispara\u00eet et laisse place \u00e0 3 \u00e9toiles positionn\u00e9es en diamant.<\/p>\n<p>L\u2019objectif est alors de renvoyer une image d\u2019expert dans le monde de l\u2019\u00e9lectronique. Un pari en partie r\u00e9ussi\u2026<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/histoire-logo-nasa\">Success Story&nbsp;: l\u2019histoire du logo de la NASA<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>1993\u00a0: L\u2019embl\u00e9matique logo Samsung fait ses d\u00e9buts<\/h2>\n<p>Afin de c\u00e9l\u00e9brer ses 55 ans, Samsung a d\u00e9cid\u00e9 de revoir son identit\u00e9 visuelle qu\u2019elle jugeait un peu vieillotte et elle ne va pas le faire \u00e0 moiti\u00e9. En effet, absolument tout va changer en 1993\u2026<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16872\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/1920px-Samsung_Logo.svg-e1581082431818.png\" alt=\"logo histoire samsung\" width=\"650\" height=\"216\" \/><\/p>\n<p>La firme sud-cor\u00e9enne va miser sur un logo simple et facilement reconnaissable. Autrement dit, il va se composer seulement d\u2019une forme et d\u2019un texte. La forme retenue sera un ovale ou plut\u00f4t <a href=\"https:\/\/graphiste.com\/blog\/symbolique-forme-logo-rond\" target=\"_blank\" rel=\"noopener noreferrer\">une ellipse<\/a> l\u00e9g\u00e8rement inclin\u00e9e vers la gauche et croisant la premi\u00e8re (S) et la derni\u00e8re lettre (G) de la marque.<\/p>\n<blockquote><p>Le texte (Samsung) utilise une police tr\u00e8s classique (Helvetica Black) mais pr\u00e9sente une particularit\u00e9\u00a0: la barre horizontale du \u00ab\u2009A\u2009\u00bb a disparu afin d\u2019attirer l\u2019\u0153il.<\/p><\/blockquote>\n<p>C\u00f4t\u00e9 couleurs, le rouge n\u2019est plus au rendez-vous et le logo Samsung arbore dor\u00e9navant un texte blanc sur une ellipse bleue. <a href=\"https:\/\/graphiste.com\/blog\/logo-bleu%e2%80%89\" target=\"_blank\" rel=\"noopener noreferrer\">Le bleu<\/a> repr\u00e9sente la fiabilit\u00e9 des appareils de la marque et son engagement alors que le blanc symbolise l\u2019\u00e9l\u00e9gance et la puret\u00e9.<\/p>\n<p>Samsung a \u00e9galement voulu faire passer d\u2019autres messages \u00e0 travers ce nouveau logo\u00a0: <\/p>\n<ul>\n<li>L\u2019ellipse entend donner une envergure internationale \u00e0 la marque<\/li>\n<li>La suppression de la barre horizontale du \u00ab\u2009A\u2009\u00bb symbolise la volont\u00e9 d\u2019innover de la marque<\/li>\n<li>La position des lettres \u00ab\u2009S\u2009\u00bb et \u00ab\u2009G\u2009\u00bb atteste quant \u00e0 elle de l\u2019ouverture d\u2019esprit de la marque<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16874\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/1920px-Samsung_wordmark.svg.png\" alt=\"logo samsung 2020\" width=\"620\" height=\"95\" \/><\/p>\n<p>En 2005, dans un souci de moderniser son identit\u00e9 visuelle, Samsung abandonnera l\u2019ellipse et choisira de ne conserver que le texte. Un choix payant puisque tout en conservant sa simplicit\u00e9, il renvoie clairement l\u2019image d\u2019une expertise dans l\u2019univers des nouvelles technologies.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous l\u2019avez compris, le logo Samsung a su \u00e9voluer avec l\u2019histoire de l\u2019entreprise et il contribue aujourd\u2019hui \u00e0 son rayonnement \u00e0 l\u2019international. Rappelons-le, Samsung est \u00e0 l\u2019heure actuelle le premier constructeur de smartphones de la plan\u00e8te.<\/p>\n<p>\u00c0 lire aussi&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-lhistoire-du-logo-ferrari\">Success Story&nbsp;: l\u2019histoire du logo Ferrari<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-lhistoire-du-logo-gucci\">Success Story\u00a0: l\u2019histoire du logo Gucci<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-pepsi\">Success story&nbsp;: l\u2019histoire du logo Pepsi<\/a><\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-toyota\">Success Story&nbsp;: l\u2019histoire du logo Toyota<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Apparaissant fi\u00e8rement sur des millions d\u2019appareils vendus \u00e0 travers le monde, le logo Samsung peut se vanter d\u2019\u00eatre en 2020 l\u2019un des plus embl\u00e9matiques de la plan\u00e8te. Pour autant, il n\u2019a pas toujours ressembl\u00e9 \u00e0 celui que nous connaissons aujourd\u2019hui. En effet, il a su \u00e9voluer pour accompagner la fabuleuse histoire de la soci\u00e9t\u00e9 sud-cor\u00e9enne [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-16862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Success story\u00a0: l\u2019histoire du logo Samsung - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Apparaissant fi\u00e8rement sur des millions d\u2019appareils vendus \u00e0 travers le monde, le logo Samsung peut se vanter d\u2019\u00eatre en 2020 l\u2019un des plus embl\u00e9matiques\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiste.com\/blog\/success-story-histoire-logo-samsung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success story\u00a0: l\u2019histoire du logo Samsung - 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