{"id":12370,"date":"2019-08-16T10:30:10","date_gmt":"2019-08-16T08:30:10","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=12370"},"modified":"2025-08-20T17:17:17","modified_gmt":"2025-08-20T15:17:17","slug":"exemples-logos-avec-mascotte","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/exemples-logos-avec-mascotte\/","title":{"rendered":"18 logos avec une mascotte pour votre inspiration"},"content":{"rendered":"<p>M\u00eame les plus grandes marques utilisent <a href=\"https:\/\/graphiste.com\/blog\/creer-mascotte\" target=\"_blank\" rel=\"noopener noreferrer\">une mascotte<\/a>&nbsp;: les furets, le g\u00e9ant vert, les fruits d&#8217;Oasis, les M&amp;M&#8217;S, la vache Milka, etc. Alors pourquoi pas vous&nbsp;?<\/p>\n<p>Une mascotte permet d&#8217;humaniser la marque, d&#8217;aider \u00e0 transmettre des messages et de r\u00e9veiller l&#8217;enfant qui dort en chacun de nous. Gr\u00e2ce \u00e0 elle, vous pouvez cr\u00e9er un r\u00e9el lien affectif entre votre public cible et votre marque.<\/p>\n<p>Le personnage repr\u00e9sentatif de votre marque doit faire partie de votre identit\u00e9, et donc de ce fait, s&#8217;ins\u00e9rer dans votre logo.<\/p>\n<p>Si vous ne savez pas comment le positionner ni comment l&#8217;ins\u00e9rer, prenez exemple sur cette s\u00e9lection de logos qui int\u00e8grent parfaitement leur mascotte.<\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/infographie-creer-des-personnages\" target=\"_blank\" rel=\"noopener noreferrer\">Infographie&nbsp;: 8 fa\u00e7ons tendance de cr\u00e9er des personnages<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Les mascottes animales<\/h2>\n<p>Si les <a href=\"https:\/\/graphiste.com\/blog\/symbolique-animal-elephant-logo\">animaux<\/a> sont autant utilis\u00e9s dans les logos c&#8217;est notamment parce qu&#8217;ils poss\u00e8dent <a href=\"https:\/\/graphiste.com\/blog\/symbolique-animal-chouette-logo\" target=\"_blank\" rel=\"noopener noreferrer\">une signification propre<\/a>, permettant d&#8217;insister et de mettre en avant certaines valeurs de la marque.<\/p>\n<figure id=\"attachment_12386\" aria-describedby=\"caption-attachment-12386\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12386 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-miel.jpg\" alt=\"Logo mascotte ours miel\" width=\"600\" height=\"376\" \/><figcaption id=\"caption-attachment-12386\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/www.behance.net\/gallery\/83699755\/Branding-The-Honey-Jar-raw-honey\" target=\"_blank\" rel=\"noopener noreferrer\">Liza Design<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12376\" aria-describedby=\"caption-attachment-12376\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12376 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-poisson.png\" alt=\"Logo mascotte poisson\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12376\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par Alana Louise<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12378\" aria-describedby=\"caption-attachment-12378\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12378 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-chien-hero.png\" alt=\"Logo mascotte chien h\u00e9ro\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12378\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/dribbble.com\/shots\/6181779-Max-Puppy\" target=\"_blank\" rel=\"noopener noreferrer\">Konstantin Reshetnikov<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12384\" aria-describedby=\"caption-attachment-12384\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12384 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-oiseau.jpg\" alt=\"Logo mascotte oiseau\" width=\"600\" height=\"375\" \/><figcaption id=\"caption-attachment-12384\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/graphiste.com\/LeaCrea\" target=\"_blank\" rel=\"noopener noreferrer\">LeaCrea<\/a>, graphiste sur Graphiste.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12385\" aria-describedby=\"caption-attachment-12385\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12385 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-renard.jpg\" alt=\"Logo mascotte renard\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12385\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par BowStudio, graphiste sur Graphiste.com<\/figcaption><\/figure>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/symbolique-animal-renard-logo\">Symbolique animal&nbsp;: que signifie le renard dans un logo&nbsp;?<\/a>\u00a0<\/p><\/blockquote>\n<figure id=\"attachment_12374\" aria-describedby=\"caption-attachment-12374\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12374 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-pieuvre.jpg\" alt=\"Logo mascotte pieuvre\" width=\"600\" height=\"399\" \/><figcaption id=\"caption-attachment-12374\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/graphiste.com\/Egi_Creative\" target=\"_blank\" rel=\"noopener noreferrer\">Egi_Creative<\/a>, graphiste sur Graphiste.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12375\" aria-describedby=\"caption-attachment-12375\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12375 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-pingouin.jpg\" alt=\"Logo mascotte pingouin\" width=\"600\" height=\"495\" \/><figcaption id=\"caption-attachment-12375\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par MANUVIELLES34, graphiste sur Graphiste.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12377\" aria-describedby=\"caption-attachment-12377\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12377 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-coq.png\" alt=\"Logo mascotte coq\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12377\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/dribbble.com\/shots\/6474649-Volt\" target=\"_blank\" rel=\"noopener noreferrer\">Milos Djuric<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12379\" aria-describedby=\"caption-attachment-12379\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12379 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-ours.png\" alt=\"Logo mascotte ours\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12379\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/dribbble.com\/shots\/6283290-Cub\" target=\"_blank\" rel=\"noopener noreferrer\">Corey Reifinger<\/a><\/figcaption><\/figure>\n<blockquote><p>\u00c0 lire aussi \u00a0: <a href=\"https:\/\/graphiste.com\/blog\/integrer-animal-logo\" target=\"_blank\" rel=\"noopener noreferrer\">Comment int\u00e9grer un animal dans votre logo&nbsp;?<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Les mascottes humaines<\/h2>\n<p>Les mascottes humaines sont particuli\u00e8rement utiles pour permettre \u00e0 vos consommateurs de se reconna\u00eetre en elles, et donc en votre marque. Votre personnage va pouvoir porter vos valeurs, mais aussi votre discours commercial de fa\u00e7on plus subtile.<\/p>\n<p>Notez que l&#8217;attachement est souvent plus fort avec ce type de mascotte.<\/p>\n<figure id=\"attachment_12387\" aria-describedby=\"caption-attachment-12387\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12387 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-motard.png\" alt=\"Logo mascote motard\" width=\"600\" height=\"374\" \/><figcaption id=\"caption-attachment-12387\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/www.behance.net\/gallery\/80586543\/Flat-Out-Branding\" target=\"_blank\" rel=\"noopener noreferrer\">Bodea Daniel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12380\" aria-describedby=\"caption-attachment-12380\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12380 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-barbershop.jpg\" alt=\"Logo mascotte Barbershop\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12380\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/dribbble.com\/shots\/6701284-Homie-Barbershop\" target=\"_blank\" rel=\"noopener noreferrer\">MonkeyBen<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12388\" aria-describedby=\"caption-attachment-12388\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12388 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-cuisinier.png\" alt=\"Logo mascotte cuisinier\" width=\"600\" height=\"374\" \/><figcaption id=\"caption-attachment-12388\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/www.behance.net\/gallery\/63411113\/Game-Logos\" target=\"_blank\" rel=\"noopener noreferrer\">Inkration Studio<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12382\" aria-describedby=\"caption-attachment-12382\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12382 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-capitaine.png\" alt=\"Logo mascotte capitaine\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12382\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/dribbble.com\/shots\/4478745-CaptainAhoy\" target=\"_blank\" rel=\"noopener noreferrer\">Milos Djuric<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12389\" aria-describedby=\"caption-attachment-12389\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12389 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-marin.jpg\" alt=\"Logo mascotte marin\" width=\"600\" height=\"380\" \/><figcaption id=\"caption-attachment-12389\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/www.behance.net\/gallery\/57569365\/John-Wrap\" target=\"_blank\" rel=\"noopener noreferrer\">Abesalom Kavelashvili<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12381\" aria-describedby=\"caption-attachment-12381\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12381 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-peintre.jpg\" alt=\"Logo mascotte peintre\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12381\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/dribbble.com\/shots\/5881987-Ottawa-Gatineau-Painting\" target=\"_blank\" rel=\"noopener noreferrer\">Alan Oronoz<\/a><\/figcaption><\/figure>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/exemples-logo-traiteur\">15 exemples de logos de traiteur<\/a><\/p><\/blockquote>\n<h2>Les mascottes abstraites<\/h2>\n<p>Les mascottes plus abstraites sont id\u00e9ales pour faire ressortir votre cr\u00e9ativit\u00e9.<\/p>\n<p>Ce personnage tout droit sortie de votre imaginaire doit toutefois \u00eatre coh\u00e9rent avec votre marque. La nouvelle mascotte de McDonald&#8217;s, Happy, a l&#8217;apparence d&#8217;une boite Happy Meal et ses traits de caract\u00e8re sont le reflet des valeurs que souhaite faire passer la marque.<\/p>\n<figure id=\"attachment_12373\" aria-describedby=\"caption-attachment-12373\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12373 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-monstre.jpg\" alt=\"Logo mascotte monstre\" width=\"580\" height=\"386\" \/><figcaption id=\"caption-attachment-12373\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/graphiste.com\/MaximeLeproux\" target=\"_blank\" rel=\"noopener noreferrer\">MaximeLeproux<\/a>, graphiste sur Graphiste.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12390\" aria-describedby=\"caption-attachment-12390\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12390 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-popcorn.jpg\" alt=\"Logo mascotte popcorn\" width=\"600\" height=\"422\" \/><figcaption id=\"caption-attachment-12390\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/www.behance.net\/gallery\/62535293\/HolyCorn\" target=\"_blank\" rel=\"noopener noreferrer\">Openmint Studio<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_12383\" aria-describedby=\"caption-attachment-12383\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12383 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/08\/logo-mascotte-haricot.png\" alt=\"Logo mascotte haricot\" width=\"600\" height=\"450\" \/><figcaption id=\"caption-attachment-12383\" class=\"wp-caption-text\">Logo r\u00e9alis\u00e9 par <a href=\"https:\/\/dribbble.com\/shots\/6097700-Bean-Bag\" target=\"_blank\" rel=\"noopener noreferrer\">Calvin<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Pour la cr\u00e9ation de votre mascotte, quelle que soit sa forme, rapprochez-vous d&#8217;un graphiste professionnel. Vous pouvez d\u00e9poser une annonce gratuitement sur <a href=\"https:\/\/graphiste.com\" target=\"_blank\" rel=\"noopener noreferrer\">Graphiste.com<\/a> pour obtenir des devis de nos freelances qualifi\u00e9s et disponibles.<\/p>\n<blockquote><p>Lire \u00e9galement&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/creer-dessiner-personnage\" target=\"_blank\" rel=\"noopener noreferrer\">10 conseils pour cr\u00e9er et dessiner un personnage<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>M\u00eame les plus grandes marques utilisent une mascotte&nbsp;: les furets, le g\u00e9ant vert, les fruits d&#8217;Oasis, les M&amp;M&#8217;S, la vache Milka, etc. Alors pourquoi pas vous&nbsp;? Une mascotte permet d&#8217;humaniser la marque, d&#8217;aider \u00e0 transmettre des messages et de r\u00e9veiller l&#8217;enfant qui dort en chacun de nous. Gr\u00e2ce \u00e0 elle, vous pouvez cr\u00e9er un r\u00e9el [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[55],"class_list":["post-12370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo","tag-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>18 logos avec une mascotte pour votre inspiration - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"M\u00eame les plus grandes marques utilisent une mascotte : les furets, le g\u00e9ant vert, les fruits d&#039;Oasis, les M&amp;M&#039;S, la vache Milka, etc. Alors pourquoi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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