{"id":1186,"date":"2020-01-16T10:22:03","date_gmt":"2020-01-16T09:22:03","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=1186"},"modified":"2022-11-10T14:24:15","modified_gmt":"2022-11-10T13:24:15","slug":"integrer-icones-supports-communication","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/integrer-icones-supports-communication\/","title":{"rendered":"Comment int\u00e9grer les ic\u00f4nes sur vos supports de communication"},"content":{"rendered":"<p>Vous avez forc\u00e9ment d\u00e9j\u00e0 remarqu\u00e9 ces petites <a href=\"https:\/\/graphiste.com\/blog\/comment-choisir-entre-icones-solides-ou-filaires\"><strong>ic\u00f4nes<\/strong><\/a> qui envahissent nos sites web, comme par exemple, l\u2019une des plus r\u00e9pandues, cette petite loupe qui remplace tous les boutons de recherche.<\/p>\n<p><a href=\"https:\/\/graphiste.com\/blog\/utiliser-icones-landing-page\" target=\"_blank\" rel=\"noopener noreferrer\">Les ic\u00f4nes<\/a> sont de plus en plus pr\u00e9sentes, que ce soit sur le web ou sur les visuels imprim\u00e9s.<\/p>\n<p>Leur popularit\u00e9 notamment sur Internet est en partie due \u00e0 la croissance de la navigation sur le mobile avec <a href=\"https:\/\/graphiste.com\/blog\/utiliser-media-queries-responsive\" target=\"_blank\" rel=\"noopener noreferrer\">le responsive design<\/a> qui cherche \u00e0 \u00e9purer au maximum les pages. Les ic\u00f4nes sont\u00a0un moyen simple et efficace pour <strong>attirer les utilisateurs sur le contenu de votre site<\/strong>.<\/p>\n<p>Vous avez d\u00e9cid\u00e9 d\u2019en faire profiter vos supports, on vous explique la marche \u00e0 suivre&nbsp;!<\/p>\n<p>&nbsp;<\/p>\n<h2>Comment utiliser des ic\u00f4ne&nbsp;?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15771\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/icone-flat-moderne-e1578304639606.png\" alt=\"\" width=\"650\" height=\"339\" \/><\/p>\n<p>Les <a href=\"https:\/\/graphiste.com\/blog\/principes-realiser-une-icone\">ic\u00f4nes<\/a> sont la solution id\u00e9ale pour expliquer visuellement, rapidement et en un minimum de place, une id\u00e9e. Ces ic\u00f4nes permettent une compr\u00e9hension plus rapide du message, comme sur Internet o\u00f9 elles permettent de naviguer plus rapidement.<\/p>\n<p>Les internautes ont pris l\u2019habitude de chercher ces ic\u00f4nes pour se rep\u00e9rer, il est important de s\u2019adapter \u00e0 leurs nouvelles pratiques. M\u00eame si l\u2019utilisation d\u2019ic\u00f4ne ne peut pas remplacer totalement l\u2019utilisation de texte, elles vous permettront <a href=\"https:\/\/graphiste.com\/blog\/ameliorer-seo-images\" target=\"_blank\" rel=\"noopener noreferrer\">d\u2019all\u00e9ger vos visuels.<\/a><\/p>\n<p>On retrouve notamment deux types d\u2019ic\u00f4nes sur le web&nbsp;:<\/p>\n<ul>\n<li><strong>les ic\u00f4nes de navigation<\/strong> (avec le fameux menu hamburger, la loupe, ou encore les fl\u00e8ches de partage),<\/li>\n<li><strong>les ic\u00f4nes d&#8217;information<\/strong> qui vont d\u00e9tailler visuellement un service.<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Aujourd\u2019hui les ic\u00f4nes peuvent \u00eatre int\u00e9gr\u00e9es sur tous les <a href=\"https:\/\/graphiste.com\/blog\/supports-de-communication-pour-votre-entreprise\">supports de communication<\/a>&nbsp;: <\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/graphiste.com\/blog\/comment-reussir-sa-carte-de-visite\">cartes de visite<\/a>,<\/li>\n<li><a href=\"https:\/\/graphiste.com\/blog\/comment-choisir-typographie-infographie\" target=\"_blank\" rel=\"noopener noreferrer\">infographie<\/a>,<\/li>\n<li>site\u00a0web,<\/li>\n<li>ou encore flyer.<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><\/span>Voici quelques exemples&nbsp;:<\/p>\n<p class=\"p1\"><a href=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/large.jpg\" rel=\"attachment wp-att-1195\"><img decoding=\"async\" class=\"size-large wp-image-1195 aligncenter\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/large-1200x800.jpg\" alt=\"Carte de visite icone\" width=\"837\" height=\"558\" \/><\/a><\/p>\n<p style=\"text-align: center\">Carte de visite\u00a0cr\u00e9\u00e9e par\u00a0<a href=\"https:\/\/graphiste.com\/tania_thaler\">tania_thaler<\/a>\u00a0membre Graphiste.com<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/large-1.jpg\" rel=\"attachment wp-att-1194\"><img decoding=\"async\" class=\"aligncenter wp-image-1194\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/large-1.jpg\" alt=\"flyer icone\" width=\"800\" height=\"819\" \/><\/a><\/p>\n<p style=\"text-align: center\">Flyer cr\u00e9\u00e9 par\u00a0Pauline_Fillatre\u00a0membre <a href=\"https:\/\/graphiste.com\" target=\"_blank\" rel=\"noopener noreferrer\">Graphiste.com<\/a><\/p>\n<blockquote><p>\u00c0 lire aussi&nbsp;:\u00a0<a href=\"https:\/\/graphiste.com\/blog\/idees-rafraichir-design-blog\">5 id\u00e9es pour rafra\u00eechir le design de votre blog<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Comment obtenir des ic\u00f4nes&nbsp;?<\/h2>\n<p>Il y a plusieurs moyens d\u2019obtenir des ic\u00f4nes pour les projets de petite taille. Les supports imprim\u00e9s peuvent compter sur les banques d&#8217;ic\u00f4nes libres de droits comme <a href=\"https:\/\/www.flaticon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flaticon<\/a>, qui propose de trouver rapidement les ic\u00f4nes les plus courantes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15768\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/icone-sur-mesure.jpg\" alt=\"\" width=\"650\" height=\"433\" \/><\/p>\n<p>Pour les besoins ax\u00e9s web, des polices d\u2019ic\u00f4nes tels que <a href=\"https:\/\/fontawesome.com\/?from=io\" target=\"_blank\" rel=\"noopener noreferrer\">FontAwesome<\/a>, ont \u00e9t\u00e9 d\u00e9velopp\u00e9s afin de vous permettre d\u2019int\u00e9grer des ic\u00f4nes sur vos pages internet.<\/p>\n<blockquote><p>La r\u00e8gle d\u2019or dans l\u2019utilisation des ic\u00f4nes est l\u2019uniformit\u00e9, si vous avez besoin d\u2019une multitude d\u2019ic\u00f4nes, il faut que vous cherchiez \u00e0 avoir une coh\u00e9rence de style. Pour \u00eatre certain d\u2019obtenir un <a href=\"https:\/\/graphiste.com\/blog\/pack-icones-gratuit-telecharger\">pack d\u2019ic\u00f4ne<\/a> a votre image, il faut se tourner vers le sur mesure.<\/p><\/blockquote>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/utiliser-icones-landing-page\">Comment bien utiliser les ic\u00f4nes sur une landing page&nbsp;?<\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>Les ic\u00f4nes sur-mesure pour votre entreprise<\/h2>\n<p>Pour vos projets de plus grande envergure, il est important de s\u2019entourer de professionnels capables de confronter leurs comp\u00e9tences de cr\u00e9ativit\u00e9 avec <a href=\"https:\/\/graphiste.com\/blog\/webdesign-tendances-2021\" target=\"_blank\" rel=\"noopener noreferrer\">les tendances du moment<\/a>.<\/p>\n<p><a href=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/icone-personnalise.png\" rel=\"attachment wp-att-1190\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/icone-personnalise.png\" alt=\"Capture d\u2019\u00e9cran 2016-06-22 \u00e0 08.57.22\" width=\"837\" height=\"269\" \/><\/a><\/p>\n<p>Exemple d&#8217;ic\u00f4nes personnalis\u00e9es pour un site internet<\/p>\n<p>Il est donc conseill\u00e9 de se diriger vers un <a href=\"https:\/\/graphiste.com\/users\">graphiste freelance<\/a> pour r\u00e9aliser un <a href=\"https:\/\/graphiste.com\/categories\/boutons-ou-icones\/users\" target=\"_blank\" rel=\"noopener noreferrer\">pack d\u2019ic\u00f4ne personnalis\u00e9<\/a>.<\/p>\n<p>Ces ic\u00f4nes con\u00e7u sur-mesure vont vous permettre de vous diff\u00e9rencier gr\u00e2ce \u00e0 des pictogrammes qui respectent l\u2019esprit de votre entreprise avec par exemple la conformit\u00e9 avec votre <a href=\"https:\/\/graphiste.com\/pages\/charte-graphique\" target=\"_blank\" rel=\"noopener noreferrer\">charte graphique<\/a>. \u00a0Les cr\u00e9ations sur-mesure seront ainsi plus percutantes aux yeux de votre cible.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-15774\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/06\/icon-apple-e1578305279692.jpg\" alt=\"\" width=\"650\" height=\"520\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Les ic\u00f4nes font partie des \u00e9l\u00e9ments que les visiteurs vont facilement m\u00e9moriser, elles sont donc tr\u00e8s importantes. La plupart des r\u00e9seaux sociaux ont opt\u00e9 pour leurs propres ic\u00f4nes, certains sont m\u00eame devenus presque aussi fort qu\u2019un logo, \u00e0 l\u2019instar de <a href=\"https:\/\/graphiste.com\/blog\/template-publication-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> et de son c\u00e9l\u00e8bre pouce.<\/span><\/p>\n<p class=\"p1\"><strong>N\u2019h\u00e9sitez pas \u00e0 utiliser <a href=\"https:\/\/graphiste.com\/\">Graphiste.com<\/a> pour r\u00e9aliser votre projet. Vous aurez de nombreux graphistes proposant leurs services, affichant leurs cr\u00e9ations et indiquant leurs disponibilit\u00e9s.<\/strong><\/p>\n<p>Vous pouvez aussi apprendre \u00e0 <a href=\"https:\/\/www.codeur.com\/tuto\/html\/inserer-icones-font-awesome\/\" target=\"_blank\" rel=\"noopener noreferrer\">installer des icons fonts telles que Font Awesome sur votre site web<\/a> en suivant des tutoriels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez forc\u00e9ment d\u00e9j\u00e0 remarqu\u00e9 ces petites ic\u00f4nes qui envahissent nos sites web, comme par exemple, l\u2019une des plus r\u00e9pandues, cette petite loupe qui remplace tous les boutons de recherche. Les ic\u00f4nes sont de plus en plus pr\u00e9sentes, que ce soit sur le web ou sur les visuels imprim\u00e9s. Leur popularit\u00e9 notamment sur Internet est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[88],"tags":[42,69],"class_list":["post-1186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-creer-marque","tag-graphisme"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment int\u00e9grer les ic\u00f4nes sur vos supports de communication - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Vous avez forc\u00e9ment d\u00e9j\u00e0 remarqu\u00e9 ces petites ic\u00f4nes qui envahissent nos sites web, comme par exemple, l\u2019une des plus r\u00e9pandues, cette petite loupe qui\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiste.com\/blog\/integrer-icones-supports-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment int\u00e9grer les ic\u00f4nes sur vos supports de communication - 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