{"id":10989,"date":"2019-05-10T10:30:16","date_gmt":"2019-05-10T08:30:16","guid":{"rendered":"https:\/\/graphiste.com\/blog\/?p=10989"},"modified":"2025-08-20T17:17:18","modified_gmt":"2025-08-20T15:17:18","slug":"inspiration-25-logos-detournes-de-facon-creative","status":"publish","type":"post","link":"https:\/\/graphiste.com\/blog\/inspiration-25-logos-detournes-de-facon-creative\/","title":{"rendered":"Inspiration&nbsp;: 25 logos d\u00e9tourn\u00e9s de fa\u00e7on cr\u00e9ative"},"content":{"rendered":"<p>Plus une marque est r\u00e9put\u00e9e, plus son logo est reconnu. Qui ne connait l&#8217;apparence du logo d&#8217;Apple, celui de Red Bull ou encore de Facebook&nbsp;?<\/p>\n<p>Certains graphistes regorgent tellement de cr\u00e9ativit\u00e9 qu&#8217;ils sont pr\u00eats \u00e0 s&#8217;attaquer \u00e0 ces logos mondialement connus et \u00e0 les d\u00e9tourner, parfois de fa\u00e7on humoristique pour d\u00e9noncer une sombre v\u00e9rit\u00e9 ou tout simplement pour leur donner une autre image de marque.<\/p>\n<p>Aujourd&#8217;hui, je vous propose une petite s\u00e9lection de logos r\u00e9-imagin\u00e9s, peut-\u00eatre que cela vous donnera des id\u00e9es&nbsp;?<\/p>\n<h2>Apple, ou comment rendre une pomme plus artistique<\/h2>\n<p>Cette c\u00e9l\u00e8bre pomme a \u00e9t\u00e9 d\u00e9tourn\u00e9e des dizaines et des dizaines de fois. Pour le lancement de l&#8217;iPad Pro, ce ne sont pas moins de <a href=\"https:\/\/imgur.com\/a\/ufybGk6\" target=\"_blank\" rel=\"noopener noreferrer\">350 versions diff\u00e9rentes<\/a> du logo Apple qui ont \u00e9t\u00e9 cr\u00e9\u00e9es par des artistes.<\/p>\n<p><a href=\"https:\/\/graphiste.com\/blog\/illustrations-tendances-2021\" target=\"_blank\" rel=\"noopener noreferrer\">Illustrations<\/a>, 3D, flat design&#8230; tout a \u00e9t\u00e9 permis. En voici un petit aper\u00e7u&nbsp;:<\/p>\n<figure id=\"attachment_10991\" aria-describedby=\"caption-attachment-10991\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-10991 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-apple-jungle.jpg\" alt=\"Logo Apple jungle\" width=\"500\" height=\"522\" \/><figcaption id=\"caption-attachment-10991\" class=\"wp-caption-text\">R\u00e9alis\u00e9 par <a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=\/hvasshannibal\/%3Fhl%3Den\" target=\"_blank\" rel=\"noopener noreferrer\">Hvass&amp;Hannibal<\/a><\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10992 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-apple-aquarelle.jpg\" alt=\"Logo Apple Aquarelle\" width=\"500\" height=\"522\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10993 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-apple-papier.jpg\" alt=\"Logo Apple papier\" width=\"500\" height=\"564\" \/><\/p>\n<figure id=\"attachment_10994\" aria-describedby=\"caption-attachment-10994\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-10994 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-apple-abstrait.jpg\" alt=\"Logo abstrait Apple\" width=\"500\" height=\"521\" \/><figcaption id=\"caption-attachment-10994\" class=\"wp-caption-text\">R\u00e9alis\u00e9 par <a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=\/madebykaran\/\" target=\"_blank\" rel=\"noopener noreferrer\">Karan Singh<\/a><\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10995 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-apple-paysage.jpg\" alt=\"Logo Apple paysage\" width=\"500\" height=\"418\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10996 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-apple-scientifique.jpg\" alt=\"Logo Apple scientifique\" width=\"500\" height=\"474\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Les \u00e9mojis \u00e0 la conqu\u00eate des logos<\/h2>\n<p>Les \u00e9mojis sont utilis\u00e9s de partout&nbsp;: sur les r\u00e9seaux sociaux, dans nos messages et m\u00eame <a href=\"https:\/\/www.codeur.com\/blog\/taux-de-clic-emojis\/?utm_source=linking-article&amp;utm_campaign=BlogGraphiste\" target=\"_blank\" rel=\"noopener noreferrer\">dans les newsletters<\/a>. Alors pourquoi ne pas les int\u00e9grer aux logos&nbsp;?<\/p>\n<p>Le compte Instagram de <a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=\/logoji_\/\" target=\"_blank\" rel=\"noopener noreferrer\">Logoji<\/a> semble aujourd&#8217;hui inactif mais vous pouvez retrouver des logos de grandes marques qui ont \u00e9t\u00e9 d\u00e9tourn\u00e9s avec les \u00e9mojis. Le r\u00e9sultat est parfois plus vrai que nature.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11000 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-sprite.jpg\" alt=\"Logo \u00e9moji Sprite\" width=\"563\" height=\"424\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11002 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-pringles-emojis.jpg\" alt=\"Logo emoji Pringles\" width=\"468\" height=\"420\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10998 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-dreamwork.jpg\" alt=\"Logo emoji Dreamwork\" width=\"500\" height=\"344\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11003 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-dove.jpg\" alt=\"Logo emoji Dove\" width=\"516\" height=\"354\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10997 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-kfc.jpg\" alt=\"Logo emoji KFC\" width=\"412\" height=\"384\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11014 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-coq-sportif.jpg\" alt=\"Logo emoji Le coq Sportif\" width=\"571\" height=\"472\" \/><\/p>\n<figure id=\"attachment_11001\" aria-describedby=\"caption-attachment-11001\" style=\"width: 530px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11001 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-disney.jpg\" alt=\"Logo \u00e9moji Disney\" width=\"530\" height=\"341\" \/><figcaption id=\"caption-attachment-11001\" class=\"wp-caption-text\"><a href=\"https:\/\/graphiste.com\/blog\/histoire-logo-disney\" target=\"_blank\" rel=\"noopener noreferrer\">En savoir plus sur le logo de Disney<\/a><\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11004 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-soundcloud.jpg\" alt=\"Logo emoji Soundcloud\" width=\"536\" height=\"352\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11015 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-malibu.jpg\" alt=\"Logo emoji Malibu\" width=\"580\" height=\"508\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11013 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-snapchat.jpg\" alt=\"Logo emoji Snapchat\" width=\"548\" height=\"440\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10999 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-emoji-paramount.jpg\" alt=\"Logo \u00e9moji Paramount\" width=\"468\" height=\"420\" \/><\/p>\n<h2>Des logos d\u00e9tourn\u00e9s pour d\u00e9noncer&nbsp;?<\/h2>\n<p>Le d\u00e9tournement de logo peut servir \u00e0 parodier certaines marques. Les plus connues telle que Samsung, Starbucks et <a href=\"https:\/\/graphiste.com\/blog\/histoire-logo-mcdonalds\" target=\"_blank\" rel=\"noopener noreferrer\">McDonald&#8217;s<\/a> en ont fait les frais. D\u00e9couvrez quelques unes des cr\u00e9ation du su\u00e9dois <a href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=\/viktorhertz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Viktor Hertz<\/a>.<\/p>\n<figure id=\"attachment_11011\" aria-describedby=\"caption-attachment-11011\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11011 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-mcdo.jpg\" alt=\"D\u00e9tournement du logo McDonald's\" width=\"575\" height=\"400\" \/><figcaption id=\"caption-attachment-11011\" class=\"wp-caption-text\">McDonald&#8217;s<\/figcaption><\/figure>\n<figure id=\"attachment_11005\" aria-describedby=\"caption-attachment-11005\" style=\"width: 565px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11005 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-loreal.jpg\" alt=\"D\u00e9tournement du logo l'Or\u00e9al\" width=\"565\" height=\"420\" \/><figcaption id=\"caption-attachment-11005\" class=\"wp-caption-text\">L&#8217;Or\u00e9al<\/figcaption><\/figure>\n<figure id=\"attachment_11010\" aria-describedby=\"caption-attachment-11010\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11010 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-netflix.jpg\" alt=\"D\u00e9tournement du logo de Netflix\" width=\"582\" height=\"391\" \/><figcaption id=\"caption-attachment-11010\" class=\"wp-caption-text\">Netflix<\/figcaption><\/figure>\n<figure id=\"attachment_11006\" aria-describedby=\"caption-attachment-11006\" style=\"width: 522px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11006 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-starbucks.jpg\" alt=\"D\u00e9tournement du logo Starbucks\" width=\"522\" height=\"420\" \/><figcaption id=\"caption-attachment-11006\" class=\"wp-caption-text\">Starbucks<\/figcaption><\/figure>\n<figure id=\"attachment_11007\" aria-describedby=\"caption-attachment-11007\" style=\"width: 558px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11007 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-facebook.jpg\" alt=\"D\u00e9tournement du logo Facebook\" width=\"558\" height=\"399\" \/><figcaption id=\"caption-attachment-11007\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<figure id=\"attachment_11008\" aria-describedby=\"caption-attachment-11008\" style=\"width: 571px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11008 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-youtube.jpg\" alt=\"D\u00e9tournement du logo YouTube\" width=\"571\" height=\"350\" \/><figcaption id=\"caption-attachment-11008\" class=\"wp-caption-text\">YouTube<\/figcaption><\/figure>\n<figure id=\"attachment_11009\" aria-describedby=\"caption-attachment-11009\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11009 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-samsung.jpg\" alt=\"D\u00e9tournement du logo de Samsung\" width=\"582\" height=\"403\" \/><figcaption id=\"caption-attachment-11009\" class=\"wp-caption-text\">Samsung<\/figcaption><\/figure>\n<figure id=\"attachment_11012\" aria-describedby=\"caption-attachment-11012\" style=\"width: 580px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-11012 size-full\" src=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/detournement-logo-nintendo.jpg\" alt=\"D\u00e9tournement du logo Nintendo\" width=\"580\" height=\"389\" \/><figcaption id=\"caption-attachment-11012\" class=\"wp-caption-text\">Nintendo<\/figcaption><\/figure>\n<blockquote><p>\u00c0 lire aussi&nbsp;: <a href=\"https:\/\/graphiste.com\/blog\/4-idees-pour-reussir-logo-abstrait\" target=\"_blank\" rel=\"noopener noreferrer\">4 id\u00e9es pour r\u00e9ussir un logo abstrait<\/a> et <a href=\"https:\/\/graphiste.com\/blog\/exemples-logo-traiteur\">15 exemples de logos de traiteur<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Plus une marque est r\u00e9put\u00e9e, plus son logo est reconnu. Qui ne connait l&#8217;apparence du logo d&#8217;Apple, celui de Red Bull ou encore de Facebook&nbsp;? Certains graphistes regorgent tellement de cr\u00e9ativit\u00e9 qu&#8217;ils sont pr\u00eats \u00e0 s&#8217;attaquer \u00e0 ces logos mondialement connus et \u00e0 les d\u00e9tourner, parfois de fa\u00e7on humoristique pour d\u00e9noncer une sombre v\u00e9rit\u00e9 ou [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[55],"class_list":["post-10989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo","tag-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inspiration : 25 logos d\u00e9tourn\u00e9s de fa\u00e7on cr\u00e9ative - Graphiste Blog<\/title>\n<meta name=\"description\" content=\"Plus une marque est r\u00e9put\u00e9e, plus son logo est reconnu. Qui ne connait l&#039;apparence du logo d&#039;Apple, celui de Red Bull ou encore de Facebook ? Certains\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graphiste.com\/blog\/inspiration-25-logos-detournes-de-facon-creative\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspiration : 25 logos d\u00e9tourn\u00e9s de fa\u00e7on cr\u00e9ative - Graphiste Blog\" \/>\n<meta property=\"og:description\" content=\"Plus une marque est r\u00e9put\u00e9e, plus son logo est reconnu. Qui ne connait l&#039;apparence du logo d&#039;Apple, celui de Red Bull ou encore de Facebook ? Certains\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graphiste.com\/blog\/inspiration-25-logos-detournes-de-facon-creative\/\" \/>\n<meta property=\"og:site_name\" content=\"Graphiste.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/graphistesfreelances\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-10T08:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T15:17:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graphiste.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/05\/logo-detournes-creatifs-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Lazzaroni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totolazza\" \/>\n<meta name=\"twitter:site\" content=\"@Graphistecom\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Lazzaroni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/\"},\"author\":{\"name\":\"Thomas Lazzaroni\",\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/#\\\/schema\\\/person\\\/cc3b0a678aeffcae19ecc599eaf679e5\"},\"headline\":\"Inspiration&nbsp;: 25 logos d\u00e9tourn\u00e9s de fa\u00e7on cr\u00e9ative\",\"datePublished\":\"2019-05-10T08:30:16+00:00\",\"dateModified\":\"2025-08-20T15:17:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/\"},\"wordCount\":415,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/05\\\/logo-detournes-creatifs-1.jpg\",\"keywords\":[\"Inspirez-vous\"],\"articleSection\":[\"Logo\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/\",\"url\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/\",\"name\":\"Inspiration : 25 logos d\u00e9tourn\u00e9s de fa\u00e7on cr\u00e9ative - Graphiste Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/inspiration-25-logos-detournes-de-facon-creative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/graphiste.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/05\\\/logo-detournes-creatifs-1.jpg\",\"datePublished\":\"2019-05-10T08:30:16+00:00\",\"dateModified\":\"2025-08-20T15:17:18+00:00\",\"description\":\"Plus une marque est r\u00e9put\u00e9e, plus son logo est reconnu. 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